Black Rifle Coffee vs Dunkin':Which is more popular?
In September 2026, Black Rifle Coffee had more branded searches than Dunkin' among coffee brands in the United States. Black Rifle Coffee had about 110,000 branded searches, while Dunkin' had 33,100. Black Rifle Coffee made up 10% of all coffee brand searches we track, and Dunkin' accounted for 3%. When we asked ChatGPT and Google AI Overviews about coffee brands, neither Black Rifle Coffee nor Dunkin' appeared in any of the five answers.
Who do people search for more?
Black Rifle Coffee, about 3 searches for every 1 for Dunkin'
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Black Rifle Coffee nor Dunkin' showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lavazza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Café Bustelo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stumptown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Folgers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Death Wish Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Onyx Coffee Lab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Counter Culture Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intelligentsia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dunkin'0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“Which coffee brand should I buy?”
Asked ChatGPT
“What are the best coffee bean brands?”
Asked ChatGPT
“What is the best ground coffee?”
Searched Google, AI Overview
“coffee beans”
Searched Google, AI Overview
“ground coffee”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Black Rifle Coffee or Dunkin' more popular in search?
This chart shows how often people search Google for Black Rifle Coffee and Dunkin' by name. Each line represents a brand's share of searches for all 15 coffee brands we track, month by month, from searches in United States.
Share of searches by month for Black Rifle Coffee, Dunkin'. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peet's Coffee | Black Rifle Coffee | Café Bustelo | La Colombe | Folgers | Death Wish Coffee | Illy | Lavazza | Dunkin' | Onyx Coffee Lab | Stumptown | Bulletproof | Lifeboost | Counter Culture Coffee | Intelligentsia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 11.8% | 7.8% | 6.5% | 4.3% | 4.3% | 1.9% | 3.5% | 9.6% | 1.9% | 2.4% | 1.9% | 1.3% | 1.6% | 1.9% |
| Nov 2025 | 28.9% | 12.9% | 4.8% | 4.8% | 3.2% | 2.6% | 1.7% | 3.2% | 28.9% | 1.7% | 2.1% | 1.4% | 0.95% | 1.4% | 1.4% |
| Dec 2025 | 20.8% | 9.3% | 4.2% | 3.4% | 2.3% | 2.3% | 1.3% | 2.3% | 46.1% | 1.5% | 1.9% | 1.3% | 1.3% | 1% | 1.3% |
| Jan 2026 | 40.1% | 12% | 6.6% | 5.4% | 4.4% | 3.6% | 2.4% | 3.6% | 6.6% | 2% | 3.6% | 3.6% | 2% | 2% | 2% |
| Feb 2026 | 35.6% | 13% | 7.2% | 5.8% | 4.8% | 3.9% | 2.6% | 3.2% | 10.7% | 2.1% | 3.2% | 2.6% | 1.8% | 1.8% | 1.8% |
| Mar 2026 | 36% | 13.2% | 7.2% | 7.2% | 4.8% | 4% | 2.2% | 3.2% | 8.8% | 2.6% | 2.6% | 2.6% | 1.8% | 1.8% | 1.8% |
| Apr 2026 | 37.7% | 11.3% | 7.6% | 6.2% | 4.1% | 3.4% | 2.8% | 3.4% | 11.3% | 2.3% | 2.8% | 2.3% | 1.5% | 1.9% | 1.5% |
| May 2026 | 45.5% | 11.2% | 7.5% | 6.1% | 4.1% | 3.4% | 2.2% | 3.4% | 3.4% | 2.2% | 3.4% | 2.2% | 1.8% | 1.8% | 1.8% |
| Jun 2026 | 43.2% | 10.6% | 7.1% | 7.1% | 4.8% | 3.9% | 2.6% | 3.9% | 2.1% | 2.6% | 3.9% | 2.6% | 1.7% | 2.1% | 1.7% |
| Jul 2026 | 41.9% | 12.6% | 8.4% | 6.9% | 4.6% | 3.8% | 2.5% | 3.8% | 2.1% | 3.1% | 3.1% | 2.1% | 1.4% | 2.1% | 1.7% |
| Aug 2026 | 47% | 9.4% | 7.7% | 6.3% | 5.2% | 3.5% | 2.3% | 3.5% | 2.3% | 2.8% | 2.8% | 1.9% | 1.9% | 1.9% | 1.5% |
| Sep 2026 | 40.9% | 10% | 8.2% | 6.7% | 5.5% | 3.7% | 3.7% | 3.7% | 3% | 3% | 3% | 2.5% | 2.5% | 2% | 1.6% |
Dunkin' sells other things too, so only its searches that name this product count here, like “dunkin coffee”.
How has the Black Rifle Coffee and Dunkin' comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Dunkin' took it in November 2025, Black Rifle Coffee took it in January 2026.
- Across the 12 months ending September 2026, Black Rifle Coffee’s share of searches among coffee brands in the United States moved from 11.8% to 10%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 12 months ending September 2026, Dunkin'’s share of searches among coffee brands in the United States moved from 9.6% to 3%, and its estimated monthly branded searches moved from 135K to 33.1K.
How did search popularity change for United States coffee brands in September 2026?
3 changes
In September 2026, Dunkin' overtook Onyx Coffee Lab and Stumptown to rank 9th among coffee brands in the United States, with 3% of the searches.
In September 2026, Illy overtook Lavazza and 3 others to rank 7th among coffee brands in the United States, with 3.7% of the searches.
In September 2026, Black Rifle Coffee gained share of searches among coffee brands in the United States, from 9.4% to 10%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Black Rifle Coffee’s and Dunkin'’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Rifle Coffee
1 branded search term
- black rifle coffee
Dunkin'
1 branded search term
- dunkin coffee
Other head-to-heads among coffee brands
- Peet's Coffee vs Black Rifle Coffee: compare popularity
- Peet's Coffee vs Café Bustelo: compare popularity
Peet's Coffee vs La Colombe: compare popularity- Peet's Coffee vs Folgers: compare popularity
- Black Rifle Coffee vs Café Bustelo: compare popularity
- Black Rifle Coffee vs La Colombe: compare popularity
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