Brandwave

BECU vs Suncoast Credit Union:Which is more popular?

In September 2026, BECU and Suncoast Credit Union were level in searches among credit unions in the United States, with an estimated 368K branded searches each, at 6.4% of the total each. When we asked ChatGPT and Google AI Overviews about credit unions, neither BECU nor Suncoast Credit Union appeared in any of the four answers.

Among credit unions in the United States in September 2026

Who do people search for more?

BECU and Suncoast Credit Union are searched for about as often as each other.

BECU 368K searchesSuncoast Credit Union 368K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

BECU in 0 of 4Suncoast Credit Union in 0 of 4

Follow BECU vs Suncoast Credit Union and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top credit unions in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither BECU nor Suncoast Credit Union showed up in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about credit unions

4 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is BECU or Suncoast Credit Union more popular in search?

This chart shows how often people search Google for BECU and Suncoast Credit Union by name. Each line represents a brand's share of searches for all 11 credit unions we track, month by month, from searches in United States.

BECU and Suncoast Credit Union among credit unions in the United States, by month

Share of searches by month for BECU, Suncoast Credit Union. The figures are in the table below the chart.

View monthly share of searches table
MonthNavy Federal Credit UnionState Employees' Credit UnionBECUSuncoast Credit UnionSchoolsFirst Federal Credit UnionPenFed Credit UnionConsumers Credit UnionAlliant Credit UnionGolden 1 Credit UnionFirst Tech Federal Credit UnionQuorum Federal Credit Union
Oct 202567.7%6.7%6.7%5.4%3.6%3.6%2%1.3%1.3%1.5%0.15%
Nov 202565%7.8%6.4%6.4%4.3%3.5%1.9%1.6%1.6%1.4%0.14%
Dec 202562%9.1%7.5%7.5%4.1%3.3%1.8%1.5%1.5%1.6%0.13%
Jan 202662.3%7.5%7.5%6.1%5%4.1%2.3%1.8%1.5%1.7%0.17%
Feb 202663.6%7.7%6.3%6.3%5.1%3.4%2.3%1.9%1.9%1.5%0.14%
Mar 202661.6%7.4%7.4%7.4%5%4.1%2.2%1.8%1.5%1.5%0.16%
Apr 202662.5%7.5%7.5%6.2%5%4.1%2.3%1.8%1.5%1.4%0.17%
May 202665%7.8%6.4%6.4%4.3%3.5%2.3%1.6%1.3%1.2%0.17%
Jun 202662%11.2%6.1%6.1%5%3.3%2.2%1.5%1.2%1.1%0.16%
Jul 202663.9%7.7%6.3%6.3%5.1%4.2%2.3%1.5%1.3%1.2%0.17%
Aug 202663%7.6%7.6%6.2%5.1%4.1%2.3%1.5%1.2%1.1%0.2%
Sep 202664.6%7.8%6.4%6.4%5.2%3.5%1.9%1.6%1.3%1.3%0.21%

How has the BECU and Suncoast Credit Union comparison changed over the last 12 months?

3 findings

How did search popularity change for United States credit unions in September 2026?

1 change
  1. In September 2026, BECU lost share of searches among credit unions in the United States, from 7.6% to 6.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BECU’s and Suncoast Credit Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BECU

1 branded search term

  • becu

Suncoast Credit Union

1 branded search term

  • suncoast credit union

How the Brand Demand Index is measured

Other head-to-heads among credit unions

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.