Brandwave

Beats vs JLab:Which is more popular?

In September 2026, Beats had more branded searches than JLab among headphone brands in the United States. Beats had about 301,000 branded searches, while JLab had 49,500. Beats made up 10.6% of all headphone brand searches we track, and JLab accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about headphone brands, Beats and JLab each appeared in one of the five answers. Beats and JLab were each mentioned first in one of the two answers that named either.

Among headphone brands in the United States in September 2026

Who do people search for more?

Beats, about 6 searches for every 1 for JLab

Beats 301K searchesJLab 49.5K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Beats in 1 of 5JLab in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Beats first in 1JLab first in 1

Follow Beats vs JLab and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beats and JLab were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Beats and JLab were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Soundcore3rd
  4. Apple AirPods4th
  5. Sennheiser5th
  6. JLab6th
  7. Beats7th
  8. Audio-Technica8th
  9. JBL9th
  10. Skullcandy–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sennheiser2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beats1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JLab1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Audio-Technica1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Beats or JLab more popular in search?

This chart shows how often people search Google for Beats and JLab by name. Each line represents a brand's share of searches for all 15 headphone brands we track, month by month, from searches in United States.

Beats and JLab among headphone brands in the United States, by month

Share of searches by month for Beats, JLab. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsBeatsBoseJBLSkullcandySonyShokzJLabRayconSoundcoreSennheiserJabraMarshallAudio-TechnicaBowers & Wilkins
Oct 202551.6%10.4%10%5.9%5.7%5.8%2.5%1.7%3.1%0.76%0.76%0.51%0.51%0.62%0.19%
Nov 202550.2%12.3%11.3%5.4%5.5%5.4%2.5%1.4%3%0.61%0.74%0.41%0.5%0.61%0.15%
Dec 202554.1%10.9%10.5%7%4.9%4.6%2.2%1.5%2.2%0.53%0.53%0.29%0.44%0.36%0.13%
Jan 202645.9%11.3%11%7.4%6.2%6.1%3.4%1.9%2.8%1%1%0.46%0.56%0.84%0.2%
Feb 202650.1%10.1%8.6%6.5%6.8%5.6%3%2%3%0.91%0.74%0.5%0.5%1.4%0.22%
Mar 202649.5%10%8.5%6.9%6.7%5.6%3.7%2%3%1.1%0.9%0.49%0.6%0.9%0.22%
Apr 202645.8%9.2%9.6%7.3%7.6%6.3%4.1%2.3%4.1%1%0.83%0.55%0.55%0.45%0.25%
May 202645.8%9.2%9.6%7.8%7.6%6.3%4.1%2.3%3.4%1.2%0.83%0.55%0.55%0.55%0.3%
Jun 202646.7%9.4%9.8%6.5%6.3%6.4%5.1%2.3%2.8%1.5%0.69%0.57%0.57%0.85%0.38%
Jul 202646.6%9.4%9.7%6.5%7.7%6.4%4.2%2.3%2.8%1.3%0.69%0.46%0.56%0.84%0.46%
Aug 202650.7%8.3%8.7%6.6%6.9%5.7%4.6%2.1%2.5%1.1%0.75%0.5%0.5%0.75%0.34%
Sep 202652.7%10.6%10.5%6%5.8%4.8%3.2%1.7%1.7%0.95%0.52%0.43%0.43%0.35%0.23%

How has the Beats and JLab comparison changed over the last 12 months?

3 findings
  • Beats was ahead of JLab in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beats’ share of searches among headphone brands in the United States moved from 10.4% to 10.6%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, JLab’s share of searches among headphone brands in the United States held steady at 1.7%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for United States headphone brands in September 2026?

2 changes

  1. In September 2026, Beats overtook Bose to rank 2nd among headphone brands in the United States, with 10.6% of the searches.

  2. JLab’s share of searches among headphone brands in the United States has lost ground for 3 months in a row, from 2.3% to 1.7% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beats’ and JLab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beats

1 branded search term

  • beats headphones

JLab

1 branded search term

  • jlab earbuds

How the Brand Demand Index is measured

Other head-to-heads among headphone brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free