Brandwave

Bayer Aspirin vs Tylenol:Which is more popular?

In September 2026, Tylenol had more branded searches than Bayer Aspirin among pain relief brands in the United States. Tylenol had about 450,000 branded searches, while Bayer Aspirin had 18,100. Tylenol made up 37.2% of all pain relief brand searches we track, and Bayer Aspirin accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about pain relief brands, Tylenol appeared in four of the five answers and Bayer Aspirin in none.

Among pain relief brands in the United States in September 2026

Who do people search for more?

Tylenol, about 25 searches for every 1 for Bayer Aspirin

Tylenol 450K searchesBayer Aspirin 18.1K searches

Who does AI mention more?

Tylenol, mentioned in 4 of 5 answers, Bayer Aspirin in 0

Tylenol in 4 of 5Bayer Aspirin in 0 of 5

Who does AI recommend more?

Tylenol, the only one of the two named

Tylenol first in 4Bayer Aspirin never named

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Top pain relief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tylenol was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bayer Aspirin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Advil1st
  2. Motrin2nd
  3. Tylenol3rd
  4. Aleve4th
  5. Excedrin5th
  6. Icy Hot–
  7. Bayer Aspirin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Advil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tylenol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aleve4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motrin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Excedrin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icy Hot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bayer Aspirin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pain relief brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Bayer Aspirin or Tylenol more popular in search?

This chart shows how often people search Google for Bayer Aspirin and Tylenol by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in United States.

Bayer Aspirin and Tylenol among pain relief brands in the United States, by month

Share of searches by month for Tylenol, Bayer Aspirin. The figures are in the table below the chart.

View monthly share of searches table
MonthTylenolAdvilAleveExcedrinMotrinIcy HotBayer Aspirin
Oct 202545.6%13.6%11.2%11.2%11.2%6.1%1%
Nov 202538.5%14.1%14.1%14.1%11.6%6.3%1.3%
Dec 202536.7%16.4%13.5%13.5%13.5%4.9%1.5%
Jan 202636.2%16.2%13.3%13.3%13.3%6%1.8%
Feb 202639.9%14.6%14.6%12%12%5.4%1.6%
Mar 202638.3%14%14%14%11.5%6.3%1.9%
Apr 202634.7%15.6%15.6%12.7%12.7%7%1.7%
May 202635.2%15.8%15.8%12.9%12.9%5.8%1.7%
Jun 202636%16.2%16.2%13.2%10.8%5.9%1.8%
Jul 202640.3%14.8%14.8%12.1%9.8%6.6%1.6%
Aug 202638.4%14.1%14.1%14.1%11.5%6.3%1.5%
Sep 202637.2%16.6%13.7%13.7%11.2%6.1%1.5%

How has the Bayer Aspirin and Tylenol comparison changed over the last 12 months?

3 findings

How did search popularity change for United States pain relief brands in September 2026?

2 changes
  1. In September 2026, Tylenol lost share of searches among pain relief brands in the United States, from 38.4% to 37.2%.

  2. Estimated monthly branded searches for Bayer Aspirin in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bayer Aspirin’s and Tylenol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bayer Aspirin

1 branded search term

  • bayer aspirin

Tylenol

1 branded search term

  • tylenol

How the Brand Demand Index is measured

Other head-to-heads among pain relief brands

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