Bayer Aspirin vs Icy Hot:Which is more popular?
In September 2026, Icy Hot had more branded searches than Bayer Aspirin among pain relief brands in the United States. Icy Hot had about 74,000 branded searches, while Bayer Aspirin had 18,100. Icy Hot made up 6.1% of all pain relief brand searches we track, and Bayer Aspirin accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about pain relief brands, neither Bayer Aspirin nor Icy Hot appeared in any of the five answers.
Who do people search for more?
Icy Hot, about 4 searches for every 1 for Bayer Aspirin
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top pain relief brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Bayer Aspirin nor Icy Hot showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Advil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tylenol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aleve4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motrin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Excedrin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Icy Hot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bayer Aspirin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pain relief brands
5 answers
Asked ChatGPT
“What's the best over-the-counter pain reliever?”
Asked ChatGPT
“What's the best thing to take for a migraine?”
Asked ChatGPT
“What's good for back pain?”
Searched Google, AI Overview
“pain reliever”
Searched Google, AI Overview
“best pain reliever”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Bayer Aspirin or Icy Hot more popular in search?
This chart shows how often people search Google for Bayer Aspirin and Icy Hot by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in United States.
Share of searches by month for Icy Hot, Bayer Aspirin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tylenol | Advil | Aleve | Excedrin | Motrin | Icy Hot | Bayer Aspirin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 13.6% | 11.2% | 11.2% | 11.2% | 6.1% | 1% |
| Nov 2025 | 38.5% | 14.1% | 14.1% | 14.1% | 11.6% | 6.3% | 1.3% |
| Dec 2025 | 36.7% | 16.4% | 13.5% | 13.5% | 13.5% | 4.9% | 1.5% |
| Jan 2026 | 36.2% | 16.2% | 13.3% | 13.3% | 13.3% | 6% | 1.8% |
| Feb 2026 | 39.9% | 14.6% | 14.6% | 12% | 12% | 5.4% | 1.6% |
| Mar 2026 | 38.3% | 14% | 14% | 14% | 11.5% | 6.3% | 1.9% |
| Apr 2026 | 34.7% | 15.6% | 15.6% | 12.7% | 12.7% | 7% | 1.7% |
| May 2026 | 35.2% | 15.8% | 15.8% | 12.9% | 12.9% | 5.8% | 1.7% |
| Jun 2026 | 36% | 16.2% | 16.2% | 13.2% | 10.8% | 5.9% | 1.8% |
| Jul 2026 | 40.3% | 14.8% | 14.8% | 12.1% | 9.8% | 6.6% | 1.6% |
| Aug 2026 | 38.4% | 14.1% | 14.1% | 14.1% | 11.5% | 6.3% | 1.5% |
| Sep 2026 | 37.2% | 16.6% | 13.7% | 13.7% | 11.2% | 6.1% | 1.5% |
How has the Bayer Aspirin and Icy Hot comparison changed over the last 12 months?
3 findings
- Icy Hot was ahead of Bayer Aspirin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bayer Aspirin’s share of searches among pain relief brands in the United States moved from 1% to 1.5%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 12 months ending September 2026, Icy Hot’s share of searches among pain relief brands in the United States held steady at 6.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for United States pain relief brands in September 2026?
2 changes
Estimated monthly branded searches for Bayer Aspirin in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
Estimated monthly branded searches for Icy Hot in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bayer Aspirin’s and Icy Hot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayer Aspirin
1 branded search term
- bayer aspirin
Icy Hot
1 branded search term
- icy hot
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