Bass Pro vs Browning:Which is searched more in United States?
In September 2026, Bass Pro had more branded searches than Browning among hunting gear brands in United States. Bass Pro was estimated to have 165K branded searches compared to Browning’s 4.4K, and held an 8.3% Share of Search versus Browning’s 0.22%.
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Which is more popular in search, Bass Pro or Browning?
Compare the hunting gear brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bass Pro, Browning. The figures are in the table below the chart.
View monthly share of search table
| Month | Cabela's | Kuiu | Bass Pro | Sitka | Browning |
|---|---|---|---|---|---|
| Oct 2025 | 79.3% | 13% | 7.1% | 0.35% | 0.19% |
| Nov 2025 | 79.8% | 10.7% | 8.8% | 0.53% | 0.16% |
| Dec 2025 | 84.3% | 7.6% | 7.6% | 0.37% | 0.17% |
| Jan 2026 | 81.5% | 8.9% | 8.9% | 0.36% | 0.29% |
| Feb 2026 | 84.3% | 7.6% | 7.6% | 0.25% | 0.25% |
| Mar 2026 | 84.2% | 6.2% | 9.2% | 0.17% | 0.2% |
| Apr 2026 | 84.1% | 6.2% | 9.2% | 0.3% | 0.2% |
| May 2026 | 83% | 7.5% | 9.1% | 0.16% | 0.2% |
| Jun 2026 | 85.7% | 6.3% | 7.7% | 0.14% | 0.17% |
| Jul 2026 | 81.6% | 9% | 9% | 0.2% | 0.2% |
| Aug 2026 | 81.7% | 9% | 9% | 0.2% | 0.2% |
| Sep 2026 | 75.9% | 15.2% | 8.3% | 0.33% | 0.22% |
How has the Bass Pro and Browning comparison changed over the last 12 months?
3 findings
- Bass Pro was ahead of Browning in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bass Pro’s estimated Share of Search among hunting gear brands in United States moved from 7.1% to 8.3%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Browning’s estimated Share of Search among hunting gear brands in United States moved from 0.19% to 0.22%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for United States hunting gear brands in September 2026?
3 changes
In September 2026, Kuiu overtook Bass Pro to rank 2nd among hunting gear brands in United States, with 15.2% estimated Share of Search.
In September 2026, Bass Pro lost estimated Share of Search among hunting gear brands in United States, from 9% to 8.3%.
In September 2026, Browning fell from 4th to 5th among hunting gear brands in United States.
Other head-to-heads among hunting gear brands
How each brand is measured
Brandwave collects information about searches that people make online using Bass Pro’s and Browning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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