Brandwave

Baskin-Robbins vs Jeni's Splendid Ice Creams:Which is more popular?

In September 2026, Baskin-Robbins had more branded searches than Jeni's Splendid Ice Creams among ice cream chains in the United States. Baskin-Robbins had about 1.5 million branded searches, while Jeni's Splendid Ice Creams had 36,700. Baskin-Robbins made up 21% of all ice cream chain searches we track, and Jeni's Splendid Ice Creams accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about ice cream chains, Jeni's Splendid Ice Creams appeared in two of the four answers and Baskin-Robbins in one. Jeni's Splendid Ice Creams was mentioned before Baskin-Robbins in two out of three answers.

Among ice cream chains in the United States in September 2026

Who do people search for more?

Baskin-Robbins, about 41 searches for every 1 for Jeni's Splendid Ice Creams

Baskin-Robbins 1.5M searchesJeni's Splendid Ice Creams 36.7K searches

Who does AI mention more?

Jeni's Splendid Ice Creams, mentioned in 2 of 4 answers, Baskin-Robbins in 1

Jeni's Splendid Ice Creams in 2 of 4Baskin-Robbins in 1 of 4

Who does AI recommend more?

Jeni's Splendid Ice Creams, named ahead of Baskin-Robbins in 2 of 3 answers

Jeni's Splendid Ice Creams first in 2Baskin-Robbins first in 1

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Top ice cream chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jeni's Splendid Ice Creams was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Baskin-Robbins was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Jeni's Splendid Ice Creams was listed before Baskin-Robbins in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jeni's Splendid Ice Creams1st
  2. Salt & Straw2nd
  3. Handel's3rd
  4. Cold Stone Creamery4th
  5. Dairy Queen5th
  6. Baskin-Robbins6th
  7. Culver's7th
  8. Marble Slab Creamery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cold Stone Creamery3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Handel's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Salt & Straw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Culver's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jeni's Splendid Ice Creams2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dairy Queen1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Baskin-Robbins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marble Slab Creamery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Baskin-Robbins or Jeni's Splendid Ice Creams more popular in search?

This chart shows how often people search Google for Baskin-Robbins and Jeni's Splendid Ice Creams by name. Each line represents a brand's share of searches for all eight ice cream chains we track, month by month, from searches in United States.

Baskin-Robbins and Jeni's Splendid Ice Creams among ice cream chains in the United States, by month

Share of searches by month for Baskin-Robbins, Jeni's Splendid Ice Creams. The figures are in the table below the chart.

View monthly share of searches table
MonthDairy QueenCold Stone CreameryBaskin-RobbinsSalt & StrawCulver'sHandel'sMarble Slab CreameryJeni's Splendid Ice Creams
Oct 202548.3%24.1%17.6%4.3%2.5%2%0.58%0.56%
Nov 202544.1%22.1%24.1%4%2.2%2.3%0.65%0.52%
Dec 202546.4%23.2%20.7%4.2%1.9%2.4%0.69%0.55%
Jan 202650%22.3%18.2%3.7%2.5%2.1%0.6%0.49%
Feb 202650.4%22.5%18.3%3%2.5%2.1%0.61%0.49%
Mar 202651.8%21.2%19%3.1%1.8%2.2%0.51%0.5%
Apr 202647%23.5%21%2.8%2%2.4%0.57%0.66%
May 202649.5%24.8%18.1%2.4%2.1%2.1%0.49%0.5%
Jun 202645.3%25.7%20.3%3.3%1.9%2.3%0.55%0.56%
Jul 202644.5%27.2%19.9%2.7%1.9%2.8%0.54%0.49%
Aug 202645.6%25.9%20.4%2.7%1.9%2.4%0.55%0.54%
Sep 202646.9%23.4%21%2.8%2.4%2.4%0.57%0.51%

How has the Baskin-Robbins and Jeni's Splendid Ice Creams comparison changed over the last 12 months?

3 findings

How did search popularity change for United States ice cream chains in September 2026?

1 change

  1. In September 2026, Baskin-Robbins gained share of searches among ice cream chains in the United States, from 20.4% to 21%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Baskin-Robbins’ and Jeni's Splendid Ice Creams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baskin-Robbins

1 branded search term

  • baskin robbins

Jeni's Splendid Ice Creams

2 branded search terms

  • jenis
  • jenis ice cream

How the Brand Demand Index is measured

Other head-to-heads among ice cream chains

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