Brandwave

Baskin-Robbins vs Cold Stone Creamery:Which is more popular?

In September 2026, Cold Stone Creamery had more branded searches than Baskin-Robbins among ice cream chains in the United States. Cold Stone Creamery had about 1.7 million branded searches, while Baskin-Robbins had 1.5 million. Cold Stone Creamery made up 23.4% of all ice cream chain searches we track, and Baskin-Robbins accounted for 21%. When we asked ChatGPT and Google AI Overviews about ice cream chains, Cold Stone Creamery appeared in three of the four answers and Baskin-Robbins in one. Cold Stone Creamery was mentioned before Baskin-Robbins in two out of three answers.

Among ice cream chains in the United States in September 2026

Who do people search for more?

Cold Stone Creamery, about 12% more searches than Baskin-Robbins

Cold Stone Creamery 1.7M searchesBaskin-Robbins 1.5M searches

Who does AI mention more?

Cold Stone Creamery, mentioned in 3 of 4 answers, Baskin-Robbins in 1

Cold Stone Creamery in 3 of 4Baskin-Robbins in 1 of 4

Who does AI recommend more?

Cold Stone Creamery, named ahead of Baskin-Robbins in 2 of 3 answers

Cold Stone Creamery first in 2Baskin-Robbins first in 1

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Top ice cream chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cold Stone Creamery was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Baskin-Robbins was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Cold Stone Creamery was listed before Baskin-Robbins in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jeni's Splendid Ice Creams1st
  2. Salt & Straw2nd
  3. Handel's3rd
  4. Cold Stone Creamery4th
  5. Dairy Queen5th
  6. Baskin-Robbins6th
  7. Culver's7th
  8. Marble Slab Creamery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cold Stone Creamery3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Handel's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Salt & Straw2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Culver's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jeni's Splendid Ice Creams2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dairy Queen1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Baskin-Robbins1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marble Slab Creamery0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Baskin-Robbins or Cold Stone Creamery more popular in search?

This chart shows how often people search Google for Baskin-Robbins and Cold Stone Creamery by name. Each line represents a brand's share of searches for all eight ice cream chains we track, month by month, from searches in United States.

Baskin-Robbins and Cold Stone Creamery among ice cream chains in the United States, by month

Share of searches by month for Cold Stone Creamery, Baskin-Robbins. The figures are in the table below the chart.

View monthly share of searches table
MonthDairy QueenCold Stone CreameryBaskin-RobbinsSalt & StrawCulver'sHandel'sMarble Slab CreameryJeni's Splendid Ice Creams
Oct 202548.3%24.1%17.6%4.3%2.5%2%0.58%0.56%
Nov 202544.1%22.1%24.1%4%2.2%2.3%0.65%0.52%
Dec 202546.4%23.2%20.7%4.2%1.9%2.4%0.69%0.55%
Jan 202650%22.3%18.2%3.7%2.5%2.1%0.6%0.49%
Feb 202650.4%22.5%18.3%3%2.5%2.1%0.61%0.49%
Mar 202651.8%21.2%19%3.1%1.8%2.2%0.51%0.5%
Apr 202647%23.5%21%2.8%2%2.4%0.57%0.66%
May 202649.5%24.8%18.1%2.4%2.1%2.1%0.49%0.5%
Jun 202645.3%25.7%20.3%3.3%1.9%2.3%0.55%0.56%
Jul 202644.5%27.2%19.9%2.7%1.9%2.8%0.54%0.49%
Aug 202645.6%25.9%20.4%2.7%1.9%2.4%0.55%0.54%
Sep 202646.9%23.4%21%2.8%2.4%2.4%0.57%0.51%

How has the Baskin-Robbins and Cold Stone Creamery comparison changed over the last 12 months?

3 findings

How did search popularity change for United States ice cream chains in September 2026?

2 changes

  1. In September 2026, Baskin-Robbins gained share of searches among ice cream chains in the United States, from 20.4% to 21%.

  2. In September 2026, Cold Stone Creamery lost share of searches among ice cream chains in the United States, from 25.9% to 23.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Baskin-Robbins’ and Cold Stone Creamery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baskin-Robbins

1 branded search term

  • baskin robbins

Cold Stone Creamery

2 branded search terms

  • cold stone
  • cold stone creamery

How the Brand Demand Index is measured

Other head-to-heads among ice cream chains

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