Brandwave

Basic Invite vs Vistaprint:Which is more popular?

In September 2026, Basic Invite had more branded searches than Vistaprint among wedding invitation companies in the United States. Basic Invite had about 2,400 branded searches, while Vistaprint had 880. Basic Invite made up 6.7% of all wedding invitation company searches we track, and Vistaprint accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about wedding invitation companies, Basic Invite appeared in two of the five answers and Vistaprint in one. Basic Invite and Vistaprint were each mentioned first in one of the two answers that named either.

Among wedding invitation companies in the United States in September 2026

Who do people search for more?

Basic Invite, about 3 searches for every 1 for Vistaprint

Basic Invite 2.4K searchesVistaprint 880 searches

Who does AI mention more?

Basic Invite, mentioned in 2 of 5 answers, Vistaprint in 1

Basic Invite in 2 of 5Vistaprint in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Basic Invite first in 1Vistaprint first in 1

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Top wedding invitation companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Basic Invite was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vistaprint was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Basic Invite and Vistaprint were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Minted1st
  2. Paperless Post2nd
  3. Basic Invite3rd
  4. Zazzle4th
  5. Canva5th
  6. Greenvelope6th
  7. Zola7th
  8. Vistaprint8th
  9. Shutterfly9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Minted3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paperless Post3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Basic Invite2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zazzle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zola2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenvelope1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shutterfly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vistaprint1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wedding invitation companies

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Is Basic Invite or Vistaprint more popular in search?

This chart shows how often people search Google for Basic Invite and Vistaprint by name. Each line represents a brand's share of searches for all nine wedding invitation companies we track, month by month, from searches in United States.

Basic Invite and Vistaprint among wedding invitation companies in the United States, by month

Share of searches by month for Basic Invite, Vistaprint. The figures are in the table below the chart.

View monthly share of searches table
MonthGreenvelopeCanvaMintedBasic InviteZazzleShutterflyZolaVistaprintPaperless Post
Oct 202533.4%18.3%14.9%8.1%10%5.4%3%3.5%3.5%
Nov 202535.7%16%16%13%5.7%4.7%3.2%3.2%2.6%
Dec 202531.9%14.3%21.3%11.6%4.2%5.1%2.8%6.3%2.3%
Jan 202619.2%19.2%35.1%5.7%5.7%4.7%3.1%5.7%1.7%
Feb 202621.1%17.3%21.1%7.7%6.3%7.7%5.1%9.4%4.1%
Mar 202618.3%12.2%41%5.5%8.2%4.5%4.5%2.9%2.9%
Apr 202619.3%10.6%43.2%4.7%4.7%2.6%3.8%8.6%2.6%
May 202615.5%12.6%51.7%4.6%3.8%2.5%2.5%3%3.8%
Jun 202615.5%12.7%52%3.8%3.8%2.5%2.5%2.5%4.6%
Jul 202619.1%19.1%42.8%4.7%3.8%2.5%3.1%2.5%2.5%
Aug 202630.3%13.5%37.1%4.8%4%2.7%3.2%2.2%2.2%
Sep 202650.7%12.3%12.3%6.7%5.3%4.5%4.5%2.5%1.1%

How has the Basic Invite and Vistaprint comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wedding invitation companies in September 2026?

2 changes
  1. In September 2026, Basic Invite gained share of searches among wedding invitation companies in the United States, from 4.8% to 6.7%.

  2. In September 2026, Vistaprint rose from 9th to 8th among wedding invitation companies in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Basic Invite’s and Vistaprint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Basic Invite

1 branded search term

  • basic invite

Vistaprint

1 branded search term

  • vistaprint wedding invitations

How the Brand Demand Index is measured

Other head-to-heads among wedding invitation companies

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