Barry's vs SoulCycle:Which is more popular?
In September 2026, SoulCycle had more branded searches than Barry's among boutique fitness studios in the United States. SoulCycle had about 40,500 branded searches, while Barry's had 27,100. SoulCycle made up 2.3% of all boutique fitness studio searches we track, and Barry's accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about boutique fitness studios, Barry's appeared in three of the four answers and SoulCycle in one. Barry's was mentioned before SoulCycle in every answer that named either.
Who do people search for more?
SoulCycle, about 49% more searches than Barry's
Who does AI mention more?
Barry's, mentioned in 3 of 4 answers, SoulCycle in 1
Who does AI recommend more?
Barry's, named ahead of SoulCycle in 2 of 2 answers
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Top boutique fitness studios in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Barry's was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. SoulCycle was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Barry's was listed before SoulCycle in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
[solidcore]3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Barry's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Club Pilates2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Orangetheory Fitness2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
CorePower Yoga2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
F45 Training2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pure Barre1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rumble Boxing1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- SoulCycle1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Title Boxing Club0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boutique fitness studios
4 answers
Asked ChatGPT
“Which boutique fitness studio should I join in the US?”
Asked ChatGPT
“What are the best boutique fitness studios in the US?”
Asked ChatGPT
“Which boutique fitness chain in the US is best for Pilates?”
Searched Google, AI Overview
“fitness classes near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“boutique fitness”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Barry's or SoulCycle more popular in search?
This chart shows how often people search Google for Barry's and SoulCycle by name. Each line represents a brand's share of searches for all 11 boutique fitness studios we track, month by month, from searches in United States.
Share of searches by month for SoulCycle, Barry's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Club Pilates | Pure Barre | [solidcore] | Orangetheory Fitness | CorePower Yoga | F45 Training | Title Boxing Club | Rumble Boxing | SoulCycle | Barry's | 9Round |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 15.2% | 10.1% | 12.4% | 8.3% | 5.5% | 4.1% | 3.7% | 3% | 3% | 0.61% |
| Nov 2025 | 34.3% | 12.5% | 12.5% | 12.5% | 8.4% | 5.6% | 4.1% | 3.8% | 3.1% | 2.5% | 0.62% |
| Dec 2025 | 30% | 13.4% | 16.4% | 13.4% | 9% | 4.9% | 3.6% | 3.3% | 2.7% | 2.7% | 0.54% |
| Jan 2026 | 31.5% | 14.1% | 14.1% | 14.1% | 9.4% | 5.2% | 3.1% | 2.8% | 2.8% | 2.3% | 0.57% |
| Feb 2026 | 32.8% | 14.7% | 12% | 14.7% | 9.8% | 4.4% | 3.2% | 2.9% | 2.9% | 2% | 0.59% |
| Mar 2026 | 36.1% | 13.2% | 13.2% | 13.2% | 7.2% | 4.8% | 3.6% | 3.2% | 2.7% | 2.2% | 0.53% |
| Apr 2026 | 34.5% | 15.5% | 12.6% | 12.6% | 8.5% | 4.6% | 3.4% | 3.1% | 2.5% | 2.1% | 0.51% |
| May 2026 | 34.2% | 15.3% | 15.3% | 12.5% | 6.9% | 4.6% | 3.4% | 3.1% | 2.5% | 1.7% | 0.5% |
| Jun 2026 | 35.1% | 15.7% | 12.8% | 12.8% | 7% | 4.7% | 3.5% | 3.2% | 3.2% | 1.4% | 0.52% |
| Jul 2026 | 35.4% | 15.8% | 12.9% | 12.9% | 7.1% | 4.8% | 3.5% | 2.6% | 2.6% | 1.7% | 0.52% |
| Aug 2026 | 36.3% | 16.2% | 10.8% | 13.3% | 7.3% | 4.9% | 3.6% | 2.7% | 2.7% | 1.8% | 0.53% |
| Sep 2026 | 38.1% | 17% | 11.4% | 11.4% | 7.6% | 4.2% | 3.1% | 2.8% | 2.3% | 1.5% | 0.56% |
How has the Barry's and SoulCycle comparison changed over the last 12 months?
3 findings
- SoulCycle was ahead of Barry's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barry's’ share of searches among boutique fitness studios in the United States moved from 3% to 1.5%, and its estimated monthly branded searches moved from 60.5K to 27.1K.
- Across the 12 months ending September 2026, SoulCycle’s share of searches among boutique fitness studios in the United States moved from 3% to 2.3%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
How did search popularity change for United States boutique fitness studios in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Barry's’ and SoulCycle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among boutique fitness studios
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