Balfour vs Lifetouch:Which is more popular?
In September 2026, Lifetouch had more branded searches than Balfour among yearbook companies in the United States. Lifetouch had about 3,600 branded searches, while Balfour had 880. Lifetouch made up 2.4% of all yearbook company searches we track, and Balfour accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about yearbook companies, Lifetouch appeared in four of the five answers and Balfour in none.
Who do people search for more?
Lifetouch, about 4 searches for every 1 for Balfour
Who does AI mention more?
Lifetouch, mentioned in 4 of 5 answers, Balfour in 0
Who does AI recommend more?
Lifetouch, the only one of the two named
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Top yearbook companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lifetouch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Balfour did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Treering5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jostens4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lifetouch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Walsworth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Entourage Yearbooks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Balfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yearbook companies
5 answers
Asked ChatGPT
“Which yearbook company should our school use in the US?”
Asked ChatGPT
“What are the best yearbook companies in the US?”
Asked ChatGPT
“What's the best yearbook company in the US for an elementary school?”
Searched Google, AI Overview
“online yearbook”
Searched Google, AI Overview
“yearbook companies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Balfour or Lifetouch more popular in search?
This chart shows how often people search Google for Balfour and Lifetouch by name. Each line represents a brand's share of searches for all six yearbook companies we track, month by month, from searches in United States.
Share of searches by month for Lifetouch, Balfour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Treering | Jostens | Walsworth | Entourage Yearbooks | Lifetouch | Balfour |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 18.4% | 18.4% | 10% | 5.5% | 1.1% |
| Nov 2025 | 46.1% | 18.7% | 18.7% | 10.2% | 5.5% | 0.84% |
| Dec 2025 | 45.1% | 18.2% | 18.2% | 12.1% | 5.4% | 1% |
| Jan 2026 | 40.4% | 23.8% | 16% | 13.1% | 5.8% | 0.94% |
| Feb 2026 | 44.1% | 21.3% | 14.2% | 11.7% | 7.8% | 1% |
| Mar 2026 | 55.2% | 13.8% | 11.3% | 11.3% | 7.6% | 0.79% |
| Apr 2026 | 66.4% | 10.7% | 5.8% | 10.7% | 5.8% | 0.52% |
| May 2026 | 58.4% | 21.1% | 7.7% | 7.7% | 4.2% | 0.81% |
| Jun 2026 | 67.4% | 16.8% | 6.1% | 5% | 4.1% | 0.54% |
| Jul 2026 | 59.8% | 18.8% | 8.3% | 6.6% | 5.6% | 0.9% |
| Aug 2026 | 43.5% | 25.1% | 20.4% | 7.5% | 2.7% | 0.81% |
| Sep 2026 | 39% | 27.4% | 22.4% | 8.2% | 2.4% | 0.6% |
How has the Balfour and Lifetouch comparison changed over the last 12 months?
3 findings
- Lifetouch was ahead of Balfour in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Balfour’s share of searches among yearbook companies in the United States moved from 1.1% to 0.6%, and its estimated monthly branded searches moved from 1.6K to 880.
- Across the 12 months ending September 2026, Lifetouch’s share of searches among yearbook companies in the United States moved from 5.5% to 2.4%, and its estimated monthly branded searches moved from 8.1K to 3.6K.
How did search popularity change for United States yearbook companies in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Balfour’s and Lifetouch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among yearbook companies
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