Brandwave

Aston Martin vs Mitsubishi:Which is more popular?

In September 2026, Aston Martin and Mitsubishi were level in searches among car brands in the United States, with an estimated 301K versus 321K branded searches, at 0.45% and 0.48% of the total. When we asked ChatGPT and Google AI Overviews about car brands, Aston Martin appeared in one of the five answers and Mitsubishi in none.

Among car brands in the United States in September 2026

Who do people search for more?

Mitsubishi, about 6% more searches than Aston Martin

Mitsubishi 321K searchesAston Martin 301K searches

Who does AI mention more?

Aston Martin, mentioned in 1 of 5 answers, Mitsubishi in 0

Aston Martin in 1 of 5Mitsubishi in 0 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aston Martin was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mitsubishi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda1st
  2. Toyota2nd
  3. Hyundai3rd
  4. Subaru4th
  5. Ford5th
  6. Lexus6th
  7. Kia7th
  8. Nissan8th
  9. +2 more
  10. Aston Martin11th
  11. +5 more
  12. Mitsubishi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Subaru3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lexus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aston Martin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Aston Martin or Mitsubishi more popular in search?

This chart shows how often people search Google for Aston Martin and Mitsubishi by name. Each line represents a brand's share of searches for all 46 car brands we track, month by month, from searches in United States.

Aston Martin and Mitsubishi among car brands in the United States, by month

Share of searches by month for Mitsubishi, Aston Martin. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaTeslaHondaFordKiaChevroletHyundaiNissanSubaruMercedes-BenzBMWJeepMazdaPorscheLexusMitsubishiAston Martin
Oct 202510.1%6.4%6.3%6.6%4.5%5.6%4.8%3.6%3.5%3.4%3.5%3.4%3.1%3%2.3%0.51%0.44%
Nov 202510.1%5.6%6.8%6.6%4.8%5.4%4.9%3.7%3.5%3.3%3.7%3.4%3.3%3%2.4%0.49%0.46%
Dec 202510.1%5.5%6.4%6.4%4.7%5.4%4.8%3.6%3.5%3.4%4%3.6%3.1%3%2.8%0.48%0.45%
Jan 202610.5%5.7%7.2%6.3%4.6%5.3%4.7%3.5%3.6%3.3%3.4%3.4%3.3%2.9%2.7%0.54%0.43%
Feb 202610.8%5.7%6.8%6.5%5%5.2%4.4%3.9%3.8%3.1%3.6%3.4%3.1%2.6%2.5%0.48%0.46%
Mar 202610.3%5.6%7.1%6.2%5.1%5.4%4.9%3.6%3.6%3.1%3.3%3.5%3.3%2.8%2.5%0.52%0.49%
Apr 202610.5%6.7%6.7%6.2%5.1%5.3%4.6%3.7%3.1%3.2%3.5%3.3%3%2.9%2.5%0.53%0.51%
May 202610.6%6.7%6.7%6.2%5%5.2%4.2%3.4%3.2%3.1%3.4%3.3%3.4%2.9%2.7%0.53%0.5%
Jun 202610.7%6.4%7.1%6.2%5%5.4%4.5%3.7%3.4%3.2%3.2%3.3%3.4%2.8%2.4%0.51%0.45%
Jul 202611.1%6.1%7.1%6.1%5.5%5.4%4.7%3.9%3.4%2.8%3.2%3%3.4%2.7%2.5%0.48%0.45%
Aug 202610.5%6.7%7%6.3%5.3%5.2%4.9%3.6%3.2%2.9%3%3.2%3.3%2.7%2.7%0.45%0.52%
Sep 202611.2%7%6.8%6.2%5.2%5.2%4.4%3.6%3.3%3.3%3.2%3.2%3.2%2.6%2.5%0.48%0.45%

How has the Aston Martin and Mitsubishi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Aston Martin took it in August 2026, Mitsubishi took it in September 2026.
  • Across the 12 months ending September 2026, Aston Martin’s share of searches among car brands in the United States moved from 0.44% to 0.45%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Mitsubishi’s share of searches among car brands in the United States moved from 0.51% to 0.48%, and its estimated monthly branded searches moved from 350K to 321K.

How did search popularity change for United States car brands in September 2026?

2 changes

  1. In September 2026, Mitsubishi rose from 37th to 36th among car brands in the United States.

  2. In September 2026, Aston Martin fell from 35th to 39th among car brands in the United States.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Aston Martin’s and Mitsubishi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aston Martin

1 branded search term

  • aston martin

Mitsubishi

6 branded search terms

  • mitsubishi cars
  • mitsubishi eclipse cross
  • mitsubishi mirage
  • mitsubishi motors
  • mitsubishi outlander
  • mitsubishi outlander sport

How the Brand Demand Index is measured

Other head-to-heads among car brands

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