Brandwave

Ashley vs Living Spaces:Which is more popular?

In September 2026, Ashley had more branded searches than Living Spaces among furniture retailers in the United States. Ashley had about 2.3 million branded searches, while Living Spaces had 823,000. Ashley made up 10.2% of all furniture retailer searches we track, and Living Spaces accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about furniture retailers, Ashley appeared in all three answers and Living Spaces in two. Ashley was mentioned before Living Spaces in every answer.

Among furniture retailers in the United States in September 2026

Who do people search for more?

Ashley, about 3 searches for every 1 for Living Spaces

Ashley 2.3M searchesLiving Spaces 823K searches

Who does AI mention more?

Ashley, mentioned in every answer we collected

Ashley in 3 of 3Living Spaces in 2 of 3

Who does AI recommend more?

Ashley, named ahead of Living Spaces in every answer

Ashley first in 3Living Spaces never first

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Top furniture retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ashley appeared in all three answers. Living Spaces was mentioned in two out of three: in two of the three ChatGPT answers. Ashley was listed before Living Spaces in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. IKEA1st
  2. Ashley2nd
  3. Wayfair3rd
  4. Pottery Barn4th
  5. Crate & Barrel4th
  6. Living Spaces6th
  7. Article7th
  8. Bob's Discount Furniture–
  9. Rooms To Go–
  10. Raymour & Flanigan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about furniture retailers

3 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Ashley or Living Spaces more popular in search?

This chart shows how often people search Google for Ashley and Living Spaces by name. Each line represents a brand's share of searches for all ten furniture retailers we track, month by month, from searches in United States.

Ashley and Living Spaces among furniture retailers in the United States, by month

Share of searches by month for Ashley, Living Spaces. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEAWayfairAshleyPottery BarnBob's Discount FurnitureCrate & BarrelRooms To GoLiving SpacesRaymour & FlaniganArticle
Oct 202530.7%25.1%11.7%9.2%6%6.1%5%3.4%2.3%0.45%
Nov 202528.9%23.6%11.1%10.6%6.1%8.6%4.7%3.9%2.1%0.42%
Dec 202532.7%21.9%10.2%12%5.7%8%4.4%2.9%2%0.32%
Jan 202633.2%22.2%10.4%9.9%6.1%6.7%5.4%3.7%2%0.4%
Feb 202631.1%25.4%11.9%7.6%7%6.2%5.1%3.4%1.9%0.38%
Mar 202635%23.4%10.8%8.6%6.4%5.7%4.7%3.2%1.7%0.42%
Apr 202630.6%30.6%9.4%7.5%6.4%5%5%3.4%1.8%0.37%
May 202632.7%26.7%10%8%6%5.3%5.3%3.6%2%0.4%
Jun 202637.2%24.8%9.3%7.5%5%5%5%4.1%1.8%0.37%
Jul 202635.7%23.9%9%8.7%5.8%5.8%4.8%3.9%1.8%0.43%
Aug 202636.9%24.7%9.3%9%5.5%4.9%4%3.3%1.8%0.44%
Sep 202633.2%27.2%10.2%8.1%5.7%5.4%4.4%3.7%1.6%0.4%

How has the Ashley and Living Spaces comparison changed over the last 12 months?

3 findings

How did search popularity change for United States furniture retailers in September 2026?

2 changes
  1. In September 2026, Ashley gained share of searches among furniture retailers in the United States, from 9.3% to 10.2%.

  2. Estimated monthly branded searches for Living Spaces in the United States rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ashley’s and Living Spaces’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ashley

2 branded search terms

  • ashley furniture
  • ashley homestore

Living Spaces

1 branded search term

  • living spaces

How the Brand Demand Index is measured

Other head-to-heads among furniture retailers

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