Article vs Wayfair:Which is searched more in the United States?
In September 2026, Wayfair had more branded searches than Article among furniture retailers in the United States. Wayfair had about 6.1 million branded searches, while Article had 90,500. Wayfair made up 27.2% of all furniture retailer searches we track, and Article accounted for 0.4%.
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Is Article or Wayfair more popular in search?
Compare the stores people in the US buy furniture from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wayfair, Article. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Wayfair | Ashley | Pottery Barn | Bob's Discount Furniture | Crate & Barrel | Rooms To Go | Living Spaces | Raymour & Flanigan | Article |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.7% | 25.1% | 11.7% | 9.2% | 6% | 6.1% | 5% | 3.4% | 2.3% | 0.45% |
| Nov 2025 | 28.9% | 23.6% | 11.1% | 10.6% | 6.1% | 8.6% | 4.7% | 3.9% | 2.1% | 0.42% |
| Dec 2025 | 32.7% | 21.9% | 10.2% | 12% | 5.7% | 8% | 4.4% | 2.9% | 2% | 0.32% |
| Jan 2026 | 33.2% | 22.2% | 10.4% | 9.9% | 6.1% | 6.7% | 5.4% | 3.7% | 2% | 0.4% |
| Feb 2026 | 31.1% | 25.4% | 11.9% | 7.6% | 7% | 6.2% | 5.1% | 3.4% | 1.9% | 0.38% |
| Mar 2026 | 35% | 23.4% | 10.8% | 8.6% | 6.4% | 5.7% | 4.7% | 3.2% | 1.7% | 0.42% |
| Apr 2026 | 30.6% | 30.6% | 9.4% | 7.5% | 6.4% | 5% | 5% | 3.4% | 1.8% | 0.37% |
| May 2026 | 32.7% | 26.7% | 10% | 8% | 6% | 5.3% | 5.3% | 3.6% | 2% | 0.4% |
| Jun 2026 | 37.2% | 24.8% | 9.3% | 7.5% | 5% | 5% | 5% | 4.1% | 1.8% | 0.37% |
| Jul 2026 | 35.7% | 23.9% | 9% | 8.7% | 5.8% | 5.8% | 4.8% | 3.9% | 1.8% | 0.43% |
| Aug 2026 | 36.9% | 24.7% | 9.3% | 9% | 5.5% | 4.9% | 4% | 3.3% | 1.8% | 0.44% |
| Sep 2026 | 33.2% | 27.2% | 10.2% | 8.1% | 5.7% | 5.4% | 4.4% | 3.7% | 1.6% | 0.4% |
How has the Article and Wayfair comparison changed over the last 12 months?
3 findings
- Wayfair was ahead of Article in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Article’s share of searches among furniture retailers in the United States moved from 0.45% to 0.4%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Wayfair’s share of searches among furniture retailers in the United States moved from 25.1% to 27.2%, and its estimated monthly branded searches moved from 5M to 6.1M.
How did search popularity change for United States furniture retailers in September 2026?
1 change
In September 2026, Wayfair gained share of searches among furniture retailers in the United States, from 24.7% to 27.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Article’s and Wayfair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among furniture retailers
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