Brandwave

Ally Bank vs Dave:Which is more popular in the United States?

In October 2026, Ally Bank had more branded searches than Dave among online banks in the United States. Ally Bank had about 368,000 branded searches, while Dave had 27,600. Ally Bank made up 36.1% of all online bank searches we track, and Dave accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about online banks, Ally Bank appeared in three of the five answers and Dave in none.

Among online banks in the United States in October 2026

Who do people search for more?

Ally Bank, about 13 searches for every 1 for Dave

Ally Bank 368K searchesDave 27.6K searches

Who does AI mention more?

Ally Bank, mentioned in 3 of 5 answers, Dave in 0

Ally Bank in 3 of 5Dave in 0 of 5

Who does AI recommend more?

Ally Bank, the only one of the two named

Ally Bank first in 3Dave never named

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Top online banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ally Bank was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dave did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoFi1st
  2. Capital One2nd
  3. Ally Bank3rd
  4. Chime4th
  5. Varo–
  6. Dave–
  7. Current–
  8. Discover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Capital One5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SoFi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ally Bank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chime2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Varo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Current0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Discover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Ally Bank or Dave more popular in search?

This chart shows how often people search Google for Ally Bank and Dave by name. Each line represents a brand's share of searches for all eight online banks we track, month by month, from searches in United States.

Ally Bank and Dave among online banks in the United States, by month

Share of searches by month for Ally Bank, Dave. The figures are in the table below the chart.

View monthly share of searches table
MonthAlly BankChimeVaroSoFiCapital OneDaveCurrentDiscover
Nov 202538.6%20.8%17.2%9.9%9.2%3%0.77%0.58%
Dec 202536.6%19.7%18.3%11.4%10%2.7%0.73%0.55%
Jan 202639.3%17.9%17.5%12.3%9.4%2.4%0.64%0.59%
Feb 202636.4%20.3%17.9%11.3%10.6%2.3%0.72%0.54%
Mar 202640%18.2%16.1%12.4%10.2%2.1%0.65%0.46%
Apr 202637.5%21.8%16.7%11.6%8.9%2.3%0.61%0.43%
May 202639.8%18.2%16.3%12.4%9.7%2.4%0.65%0.46%
Jun 202639.8%21.4%13.4%10.1%11.9%2.4%0.62%0.43%
Jul 202638.5%20.7%13.6%11.9%11.5%2.8%0.6%0.36%
Aug 202639.3%21.1%13.9%12.3%9.6%2.8%0.72%0.34%
Sep 202636.3%23.8%15.7%11.3%9.2%2.6%0.66%0.34%
Oct 202636.1%24.6%15.6%11.3%8.6%2.7%0.8%0.27%

How has branded search for Ally Bank and Dave changed in the United States over the last 12 months?

3 findings
  • Ally Bank was ahead of Dave in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Ally Bank’s share of searches among online banks in the United States moved from 38.6% to 36.1%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending October 2026, Dave’s share of searches among online banks in the United States moved from 3% to 2.7%, and its estimated monthly branded searches moved from 28.8K to 27.6K.

How did search popularity change for United States online banks in October 2026?

0 changes

Neither Ally Bank nor Dave moved beyond provider rounding among online banks in October 2026.

How are Ally Bank’s and Dave’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ally Bank’s and Dave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ally Bank

1 branded search term

  • ally bank

Dave

2 branded search terms

  • dave app
  • dave banking

How the Brand Demand Index is measured

Other head-to-heads among online banks

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