Brandwave

Alliant Credit Union vs Consumers Credit Union:Which is more popular?

In September 2026, Consumers Credit Union had more branded searches than Alliant Credit Union among credit unions in the United States. Consumers Credit Union had about 110,000 branded searches, while Alliant Credit Union had 90,500. Consumers Credit Union made up 1.9% of all credit union searches we track, and Alliant Credit Union accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about credit unions, Alliant Credit Union appeared in all four answers and Consumers Credit Union in two. Alliant Credit Union was mentioned before Consumers Credit Union in every answer.

Among credit unions in the United States in September 2026

Who do people search for more?

Consumers Credit Union, about 22% more searches than Alliant Credit Union

Consumers Credit Union 110K searchesAlliant Credit Union 90.5K searches

Who does AI mention more?

Alliant Credit Union, mentioned in every answer we collected

Alliant Credit Union in 4 of 4Consumers Credit Union in 2 of 4

Who does AI recommend more?

Alliant Credit Union, named ahead of Consumers Credit Union in every answer

Alliant Credit Union first in 4Consumers Credit Union never first

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Top credit unions in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Alliant Credit Union appeared in all four answers. Consumers Credit Union was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Alliant Credit Union was listed before Consumers Credit Union in every answer.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about credit unions

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Alliant Credit Union or Consumers Credit Union more popular in search?

This chart shows how often people search Google for Alliant Credit Union and Consumers Credit Union by name. Each line represents a brand's share of searches for all 11 credit unions we track, month by month, from searches in United States.

Alliant Credit Union and Consumers Credit Union among credit unions in the United States, by month

Share of searches by month for Consumers Credit Union, Alliant Credit Union. The figures are in the table below the chart.

View monthly share of searches table
MonthNavy Federal Credit UnionState Employees' Credit UnionBECUSuncoast Credit UnionSchoolsFirst Federal Credit UnionPenFed Credit UnionConsumers Credit UnionAlliant Credit UnionGolden 1 Credit UnionFirst Tech Federal Credit UnionQuorum Federal Credit Union
Oct 202567.7%6.7%6.7%5.4%3.6%3.6%2%1.3%1.3%1.5%0.15%
Nov 202565%7.8%6.4%6.4%4.3%3.5%1.9%1.6%1.6%1.4%0.14%
Dec 202562%9.1%7.5%7.5%4.1%3.3%1.8%1.5%1.5%1.6%0.13%
Jan 202662.3%7.5%7.5%6.1%5%4.1%2.3%1.8%1.5%1.7%0.17%
Feb 202663.6%7.7%6.3%6.3%5.1%3.4%2.3%1.9%1.9%1.5%0.14%
Mar 202661.6%7.4%7.4%7.4%5%4.1%2.2%1.8%1.5%1.5%0.16%
Apr 202662.5%7.5%7.5%6.2%5%4.1%2.3%1.8%1.5%1.4%0.17%
May 202665%7.8%6.4%6.4%4.3%3.5%2.3%1.6%1.3%1.2%0.17%
Jun 202662%11.2%6.1%6.1%5%3.3%2.2%1.5%1.2%1.1%0.16%
Jul 202663.9%7.7%6.3%6.3%5.1%4.2%2.3%1.5%1.3%1.2%0.17%
Aug 202663%7.6%7.6%6.2%5.1%4.1%2.3%1.5%1.2%1.1%0.2%
Sep 202664.6%7.8%6.4%6.4%5.2%3.5%1.9%1.6%1.3%1.3%0.21%

How has the Alliant Credit Union and Consumers Credit Union comparison changed over the last 12 months?

3 findings

How did search popularity change for United States credit unions in September 2026?

1 change

  1. Estimated monthly branded searches for Consumers Credit Union in the United States fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Alliant Credit Union’s and Consumers Credit Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alliant Credit Union

1 branded search term

  • alliant credit union

Consumers Credit Union

1 branded search term

  • consumers credit union

How the Brand Demand Index is measured

Other head-to-heads among credit unions

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