Brandwave

Allen Lund Company vs TQL:Which is more popular?

In September 2026, TQL had more branded searches than Allen Lund Company among freight brokers in the United States. TQL had about 73,600 branded searches, while Allen Lund Company had 4,400. TQL made up 32.4% of all freight broker searches we track, and Allen Lund Company accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about freight brokers, TQL appeared in four of the five answers and Allen Lund Company in two. TQL was mentioned before Allen Lund Company in three out of four answers.

Among freight brokers in the United States in September 2026

Who do people search for more?

TQL, about 17 searches for every 1 for Allen Lund Company

TQL 73.6K searchesAllen Lund Company 4.4K searches

Who does AI mention more?

TQL, mentioned in 4 of 5 answers, Allen Lund Company in 2

TQL in 4 of 5Allen Lund Company in 2 of 5

Who does AI recommend more?

TQL, named ahead of Allen Lund Company in 3 of 4 answers

TQL first in 3Allen Lund Company first in 1

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Top freight brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TQL was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Allen Lund Company was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TQL was listed before Allen Lund Company in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C.H. Robinson1st
  2. TQL2nd
  3. Echo Global Logistics3rd
  4. RXO4th
  5. Landstar5th
  6. Allen Lund Company6th
  7. Worldwide Express7th
  8. Uber Freight8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TQL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • C.H. Robinson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Echo Global Logistics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uber Freight2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worldwide Express2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Landstar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allen Lund Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freight brokers

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Allen Lund Company or TQL more popular in search?

This chart shows how often people search Google for Allen Lund Company and TQL by name. Each line represents a brand's share of searches for all eight freight brokers we track, month by month, from searches in United States.

Allen Lund Company and TQL among freight brokers in the United States, by month

Share of searches by month for TQL, Allen Lund Company. The figures are in the table below the chart.

View monthly share of searches table
MonthTQLC.H. RobinsonRXOUber FreightWorldwide ExpressLandstarEcho Global LogisticsAllen Lund Company
Oct 202535.4%15.9%13%13%10.2%7.1%3.2%2.1%
Nov 202535.4%15.9%13%13%10.1%7.1%3.2%2.1%
Dec 202533.7%15.1%15.1%12.4%11.8%6.8%3%2%
Jan 202636.4%16.4%13.4%11%10.1%7.3%3.3%2.2%
Feb 202633.6%18.5%12.4%12.4%11.5%6.8%3%2%
Mar 202646.2%13.9%11.4%9.3%9.5%5.1%2.8%1.9%
Apr 202633.5%20.5%13.7%11.2%9.3%6.1%3.4%2.2%
May 202633.1%18.2%14.9%12.2%10.1%6.6%3%2%
Jun 202631.2%17.2%17.2%14%9.5%6.3%2.8%1.9%
Jul 202632.1%17.7%14.4%14.4%9.5%6.5%3.5%1.9%
Aug 202633.9%17%13.9%11.3%11.1%7.6%3.4%1.8%
Sep 202632.4%17.8%14.6%11.9%11.3%6.5%3.6%1.9%

How has the Allen Lund Company and TQL comparison changed over the last 12 months?

3 findings

How did search popularity change for United States freight brokers in September 2026?

2 changes
  1. In September 2026, TQL lost share of searches among freight brokers in the United States, from 33.9% to 32.4%.

  2. Estimated monthly branded searches for Allen Lund Company in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Allen Lund Company’s and TQL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allen Lund Company

1 branded search term

  • allen lund

TQL

2 branded search terms

  • total quality logistics
  • tql

How the Brand Demand Index is measured

Other head-to-heads among freight brokers

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