Brandwave

Alfa Romeo vs Ferrari:Which is more popular?

In September 2026, Ferrari had more branded searches than Alfa Romeo among car brands in the United States. Ferrari had about 450,000 branded searches, while Alfa Romeo had 353,000. Ferrari made up 0.68% of all car brand searches we track, and Alfa Romeo accounted for 0.53%. When we asked ChatGPT and Google AI Overviews about car brands, Alfa Romeo and Ferrari each appeared in one of the five answers.

Among car brands in the United States in September 2026

Who do people search for more?

Ferrari, about 27% more searches than Alfa Romeo

Ferrari 450K searchesAlfa Romeo 353K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Alfa Romeo in 1 of 5Ferrari in 1 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alfa Romeo and Ferrari were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda1st
  2. Toyota2nd
  3. Hyundai3rd
  4. Subaru4th
  5. Ford5th
  6. Lexus6th
  7. Kia7th
  8. Nissan8th
  9. +2 more
  10. Ferrari11th
  11. +4 more
  12. Alfa Romeo16th
  13. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Subaru3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lexus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ferrari1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alfa Romeo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Alfa Romeo or Ferrari more popular in search?

This chart shows how often people search Google for Alfa Romeo and Ferrari by name. Each line represents a brand's share of searches for all 46 car brands we track, month by month, from searches in United States.

Alfa Romeo and Ferrari among car brands in the United States, by month

Share of searches by month for Ferrari, Alfa Romeo. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaTeslaHondaFordKiaChevroletHyundaiNissanSubaruMercedes-BenzBMWJeepMazdaPorscheLexusFerrariAlfa Romeo
Oct 202510.1%6.4%6.3%6.6%4.5%5.6%4.8%3.6%3.5%3.4%3.5%3.4%3.1%3%2.3%0.81%0.66%
Nov 202510.1%5.6%6.8%6.6%4.8%5.4%4.9%3.7%3.5%3.3%3.7%3.4%3.3%3%2.4%0.69%0.6%
Dec 202510.1%5.5%6.4%6.4%4.7%5.4%4.8%3.6%3.5%3.4%4%3.6%3.1%3%2.8%0.67%0.58%
Jan 202610.5%5.7%7.2%6.3%4.6%5.3%4.7%3.5%3.6%3.3%3.4%3.4%3.3%2.9%2.7%0.65%0.57%
Feb 202610.8%5.7%6.8%6.5%5%5.2%4.4%3.9%3.8%3.1%3.6%3.4%3.1%2.6%2.5%0.68%0.57%
Mar 202610.3%5.6%7.1%6.2%5.1%5.4%4.9%3.6%3.6%3.1%3.3%3.5%3.3%2.8%2.5%0.6%0.61%
Apr 202610.5%6.7%6.7%6.2%5.1%5.3%4.6%3.7%3.1%3.2%3.5%3.3%3%2.9%2.5%0.62%0.62%
May 202610.6%6.7%6.7%6.2%5%5.2%4.2%3.4%3.2%3.1%3.4%3.3%3.4%2.9%2.7%0.92%0.62%
Jun 202610.7%6.4%7.1%6.2%5%5.4%4.5%3.7%3.4%3.2%3.2%3.3%3.4%2.8%2.4%0.67%0.63%
Jul 202611.1%6.1%7.1%6.1%5.5%5.4%4.7%3.9%3.4%2.8%3.2%3%3.4%2.7%2.5%0.67%0.62%
Aug 202610.5%6.7%7%6.3%5.3%5.2%4.9%3.6%3.2%2.9%3%3.2%3.3%2.7%2.7%0.63%0.63%
Sep 202611.2%7%6.8%6.2%5.2%5.2%4.4%3.6%3.3%3.3%3.2%3.2%3.2%2.6%2.5%0.68%0.53%

How has the Alfa Romeo and Ferrari comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Alfa Romeo took it in March 2026, Ferrari took it in May 2026, Alfa Romeo took it in August 2026, Ferrari took it in September 2026.
  • Across the 12 months ending September 2026, Alfa Romeo’s share of searches among car brands in the United States moved from 0.66% to 0.53%, and its estimated monthly branded searches moved from 452K to 353K.
  • Across the 12 months ending September 2026, Ferrari’s share of searches among car brands in the United States moved from 0.81% to 0.68%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for United States car brands in September 2026?

2 changes

  1. In September 2026, Ferrari rose from 32nd to 30th among car brands in the United States.

  2. In September 2026, Alfa Romeo fell from 31st to 35th among car brands in the United States.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Alfa Romeo’s and Ferrari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alfa Romeo

3 branded search terms

  • alfa romeo
  • alfa romeo giulia
  • alfa romeo stelvio

Ferrari

1 branded search term

  • ferrari

How the Brand Demand Index is measured

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