Brandwave

Aleve vs Tylenol:Which is more popular?

In September 2026, Tylenol had more branded searches than Aleve among pain relief brands in the United States. Tylenol had about 450,000 branded searches, while Aleve had 165,000. Tylenol made up 37.2% of all pain relief brand searches we track, and Aleve accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about pain relief brands, Aleve and Tylenol each appeared in four of the five answers. Tylenol was mentioned before Aleve in three out of four answers.

Among pain relief brands in the United States in September 2026

Who do people search for more?

Tylenol, about 3 searches for every 1 for Aleve

Tylenol 450K searchesAleve 165K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Aleve in 4 of 5Tylenol in 4 of 5

Who does AI recommend more?

Tylenol, named ahead of Aleve in 3 of 4 answers

Tylenol first in 3Aleve first in 1

Follow Aleve vs Tylenol and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top pain relief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aleve and Tylenol were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tylenol was listed before Aleve in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Advil1st
  2. Motrin2nd
  3. Tylenol3rd
  4. Aleve4th
  5. Excedrin5th
  6. Icy Hot–
  7. Bayer Aspirin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Advil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tylenol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aleve4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motrin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Excedrin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icy Hot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bayer Aspirin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pain relief brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Aleve or Tylenol more popular in search?

This chart shows how often people search Google for Aleve and Tylenol by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in United States.

Aleve and Tylenol among pain relief brands in the United States, by month

Share of searches by month for Tylenol, Aleve. The figures are in the table below the chart.

View monthly share of searches table
MonthTylenolAdvilAleveExcedrinMotrinIcy HotBayer Aspirin
Oct 202545.6%13.6%11.2%11.2%11.2%6.1%1%
Nov 202538.5%14.1%14.1%14.1%11.6%6.3%1.3%
Dec 202536.7%16.4%13.5%13.5%13.5%4.9%1.5%
Jan 202636.2%16.2%13.3%13.3%13.3%6%1.8%
Feb 202639.9%14.6%14.6%12%12%5.4%1.6%
Mar 202638.3%14%14%14%11.5%6.3%1.9%
Apr 202634.7%15.6%15.6%12.7%12.7%7%1.7%
May 202635.2%15.8%15.8%12.9%12.9%5.8%1.7%
Jun 202636%16.2%16.2%13.2%10.8%5.9%1.8%
Jul 202640.3%14.8%14.8%12.1%9.8%6.6%1.6%
Aug 202638.4%14.1%14.1%14.1%11.5%6.3%1.5%
Sep 202637.2%16.6%13.7%13.7%11.2%6.1%1.5%

How has the Aleve and Tylenol comparison changed over the last 12 months?

3 findings
  • Tylenol was ahead of Aleve in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aleve’s share of searches among pain relief brands in the United States moved from 11.2% to 13.7%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, Tylenol’s share of searches among pain relief brands in the United States moved from 45.6% to 37.2%, and its estimated monthly branded searches moved from 673K to 450K.

How did search popularity change for United States pain relief brands in September 2026?

2 changes
  1. In September 2026, Tylenol lost share of searches among pain relief brands in the United States, from 38.4% to 37.2%.

  2. Aleve’s share of searches among pain relief brands in the United States has lost ground for 3 months in a row, from 16.2% to 13.7% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aleve’s and Tylenol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aleve

1 branded search term

  • aleve

Tylenol

1 branded search term

  • tylenol

How the Brand Demand Index is measured

Other head-to-heads among pain relief brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.