Brandwave

Albertsons vs Safeway:Which is more popular?

In September 2026, Safeway had more branded searches than Albertsons among grocery chains in the United States. Safeway had about 5 million branded searches, while Albertsons had 1.5 million. Safeway made up 8.6% of all grocery chain searches we track, and Albertsons accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about grocery chains, neither Albertsons nor Safeway appeared in any of the three answers.

Among grocery chains in the United States in September 2026

Who do people search for more?

Safeway, about 3 searches for every 1 for Albertsons

Safeway 5M searchesAlbertsons 1.5M searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Albertsons in 0 of 3Safeway in 0 of 3

Follow Albertsons vs Safeway and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top grocery chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Albertsons nor Safeway showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aldi1st
  2. Trader Joe's2nd
  3. H-E-B3rd
  4. Publix4th
  5. Whole Foods Market5th
  6. WinCo Foods5th
  7. Wegmans7th
  8. Kroger8th
  9. Safeway–
  10. +2 more
  11. Albertsons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aldi3 of 3Named in 3 of 3 ChatGPT answers
  • Trader Joe's2 of 3Named in 2 of 3 ChatGPT answers
  • Whole Foods Market2 of 3Named in 2 of 3 ChatGPT answers
  • H-E-B2 of 3Named in 2 of 3 ChatGPT answers
  • WinCo Foods2 of 3Named in 2 of 3 ChatGPT answers
  • Kroger1 of 3Named in 1 of 3 ChatGPT answers
  • Publix1 of 3Named in 1 of 3 ChatGPT answers
  • Wegmans1 of 3Named in 1 of 3 ChatGPT answers
  • Safeway0 of 3Named in 0 of 3 ChatGPT answers
  • Albertsons0 of 3Named in 0 of 3 ChatGPT answers

+2 more

See every answer about grocery chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Albertsons or Safeway more popular in search?

This chart shows how often people search Google for Albertsons and Safeway by name. Each line represents a brand's share of searches for all 12 grocery chains we track, month by month, from searches in United States.

Albertsons and Safeway among grocery chains in the United States, by month

Share of searches by month for Safeway, Albertsons. The figures are in the table below the chart.

View monthly share of searches table
MonthTrader Joe'sAldiKrogerSafewayPublixMeijerFood LionWegmansWhole Foods MarketH-E-BWinCo FoodsAlbertsons
Oct 202526.9%18%12.1%8.1%8.1%5.4%4.4%4.4%4.4%3%2.7%2.4%
Nov 202524.9%16.7%13.7%7.5%7.5%6.1%5%4.1%5%3.4%3.3%2.7%
Dec 202523.7%15.8%13%8.7%8.7%7.1%4.8%3.9%4.8%3.2%3.1%3.2%
Jan 202623%18.8%12.6%8.5%8.5%5.7%4.6%4.6%4.6%3.8%2.8%2.5%
Feb 202625.5%17.2%14%7.7%7.7%5.1%4.2%4.2%5.1%3.4%3%2.8%
Mar 202627.1%18.1%12.2%8.2%8.2%5.5%4.5%3.7%4.5%3%2.7%2.4%
Apr 202623.8%19.4%13.1%8.7%7.1%5.9%4.8%3.9%4.8%3.2%2.8%2.6%
May 202626.8%18%12.1%8.1%6.6%6.6%4.4%4.4%4.4%3%2.6%3%
Jun 202627.2%18.2%12.3%8.2%6.7%6.7%4.5%4.5%3.7%3%2.6%2.5%
Jul 202622.7%18.6%12.5%10.2%6.8%6.8%5.6%4.6%3.7%3.1%2.8%2.5%
Aug 202623.3%19%12.8%8.6%7%7%4.7%4.7%3.8%3.1%3.2%2.6%
Sep 202628.5%15.7%12.8%8.6%7%5.7%4.7%4.7%3.8%3.1%2.7%2.6%

How has the Albertsons and Safeway comparison changed over the last 12 months?

3 findings

How did search popularity change for United States grocery chains in September 2026?

0 changes

Neither Albertsons nor Safeway moved beyond provider rounding among grocery chains in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Albertsons’ and Safeway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Albertsons

1 branded search term

  • albertsons

Safeway

1 branded search term

  • safeway

How the Brand Demand Index is measured

Other head-to-heads among grocery chains

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.