Aerie vs Tommy John:Which is more popular?
In September 2026, Aerie and Tommy John were level in searches among underwear brands in the United States, with an estimated 27.1K branded searches each, at 6% of the total each. When we asked ChatGPT and Google AI Overviews about underwear brands, Tommy John appeared in all five answers and Aerie in two. Tommy John was mentioned before Aerie in four out of five answers.
Who do people search for more?
Aerie and Tommy John are searched for about as often as each other.
Who does AI mention more?
Tommy John, mentioned in every answer we collected
Who does AI recommend more?
Tommy John, named ahead of Aerie in 4 of 5 answers
Follow Aerie vs Tommy John and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top underwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tommy John appeared in all five answers. Aerie was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tommy John was listed before Aerie in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tommy John1st
Hanes2nd
Aerie2nd
Calvin Klein4th
MeUndies5th
Bombas6th
Jockey–
SKIMS–
Victoria's Secret–
Knix–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tommy John5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hanes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Calvin Klein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aerie2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MeUndies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bombas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SKIMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Knix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about underwear brands
5 answers
Asked ChatGPT
“Which underwear brand should I buy?”
Asked ChatGPT
“What are the most comfortable underwear brands?”
Asked ChatGPT
“What is the best underwear for men?”
Searched Google, AI Overview
“underwear”
Searched Google, AI Overview
“womens underwear”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Aerie or Tommy John more popular in search?
This chart shows how often people search Google for Aerie and Tommy John by name. Each line represents a brand's share of searches for all 13 underwear brands we track, month by month, from searches in United States.
Share of searches by month for Aerie, Tommy John. The figures are in the table below the chart.
View monthly share of searches table
| Month | MeUndies | Calvin Klein | Jockey | Hanes | SKIMS | Victoria's Secret | Aerie | Knix | Tommy John | Branwyn | Thinx | SAXX | Bombas |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 16.4% | 6% | 7.3% | 16.4% | 7.3% | 4.9% | 4.9% | 6% | 1.5% | 2.2% | 1.5% | 0.98% |
| Nov 2025 | 28.2% | 18.9% | 6.9% | 6.9% | 6.9% | 6.9% | 5.7% | 5.7% | 6.9% | 1.7% | 2.1% | 2.1% | 0.93% |
| Dec 2025 | 27.9% | 18.7% | 5.6% | 8.4% | 6.9% | 8.4% | 5.6% | 4.6% | 6.9% | 1.4% | 1.7% | 3.1% | 0.92% |
| Jan 2026 | 28.8% | 15.8% | 7.1% | 8.7% | 7.1% | 7.1% | 5.8% | 7.1% | 5.8% | 1.4% | 2.1% | 2.1% | 1.2% |
| Feb 2026 | 26.3% | 21.4% | 6.4% | 9.6% | 6.4% | 6.4% | 5.3% | 6.4% | 5.3% | 1.6% | 1.9% | 1.9% | 0.86% |
| Mar 2026 | 16.1% | 44.1% | 5.9% | 4.9% | 4.9% | 4.9% | 4% | 5.9% | 4% | 1.5% | 1.8% | 1.5% | 0.65% |
| Apr 2026 | 21.3% | 26.2% | 7.9% | 7.9% | 6.4% | 6.4% | 4.3% | 7.9% | 5.3% | 1.9% | 2.3% | 1.6% | 0.7% |
| May 2026 | 17% | 38% | 6.3% | 6.3% | 4.2% | 5.1% | 4.2% | 7.7% | 5.1% | 1.9% | 1.9% | 1.9% | 0.56% |
| Jun 2026 | 18% | 32.9% | 8.1% | 5.4% | 4.4% | 6.6% | 4.4% | 9.9% | 4.4% | 1.6% | 1.6% | 2% | 0.59% |
| Jul 2026 | 19.9% | 24.4% | 7.3% | 7.3% | 9% | 7.3% | 4.9% | 9% | 4.9% | 1.8% | 1.8% | 1.8% | 0.65% |
| Aug 2026 | 19% | 28.6% | 7% | 7% | 7% | 7% | 5.7% | 7% | 5.7% | 1.7% | 1.7% | 1.7% | 0.76% |
| Sep 2026 | 24.3% | 20% | 8.9% | 7.3% | 7.3% | 7.3% | 6% | 6% | 6% | 2.2% | 2.2% | 1.8% | 0.79% |
How has the Aerie and Tommy John comparison changed over the last 12 months?
3 findings
- Aerie was ahead of Tommy John in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aerie’s share of searches among underwear brands in the United States moved from 4.9% to 6%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Tommy John’s share of searches among underwear brands in the United States held steady at 6%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for United States underwear brands in September 2026?
2 changes
Aerie’s share of searches among underwear brands in the United States has gained ground for 3 months in a row, from 4.4% to 6% in September 2026.
Tommy John’s share of searches among underwear brands in the United States has gained ground for 3 months in a row, from 4.4% to 6% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aerie’s and Tommy John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aerie
1 branded search term
- aerie underwear
Tommy John
1 branded search term
- tommy john underwear
Other head-to-heads among underwear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.