Aerie vs Bombas:Which is more popular?
In September 2026, Aerie had more branded searches than Bombas among underwear brands in the United States. Aerie had about 27,100 branded searches, while Bombas had 3,600. Aerie made up 6% of all underwear brand searches we track, and Bombas accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about underwear brands, Aerie appeared in two of the five answers and Bombas in one. Aerie was mentioned before Bombas in every answer that named either.
Who do people search for more?
Aerie, about 8 searches for every 1 for Bombas
Who does AI mention more?
Aerie, mentioned in 2 of 5 answers, Bombas in 1
Who does AI recommend more?
Aerie, named ahead of Bombas in 2 of 2 answers
Follow Aerie vs Bombas and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top underwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aerie was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bombas was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Aerie was listed before Bombas in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tommy John1st
Hanes2nd- Aerie2nd
Calvin Klein4th
MeUndies5th
Bombas6th
Jockey–
SKIMS–
Victoria's Secret–
Knix–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tommy John5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hanes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Calvin Klein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aerie2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MeUndies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bombas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SKIMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Knix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about underwear brands
5 answers
Asked ChatGPT
“Which underwear brand should I buy?”
Asked ChatGPT
“What are the most comfortable underwear brands?”
Asked ChatGPT
“What is the best underwear for men?”
Searched Google, AI Overview
“underwear”
Searched Google, AI Overview
“womens underwear”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Aerie or Bombas more popular in search?
This chart shows how often people search Google for Aerie and Bombas by name. Each line represents a brand's share of searches for all 13 underwear brands we track, month by month, from searches in United States.
Share of searches by month for Aerie, Bombas. The figures are in the table below the chart.
View monthly share of searches table
| Month | MeUndies | Calvin Klein | Jockey | Hanes | SKIMS | Victoria's Secret | Aerie | Knix | Tommy John | Branwyn | Thinx | SAXX | Bombas |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 16.4% | 6% | 7.3% | 16.4% | 7.3% | 4.9% | 4.9% | 6% | 1.5% | 2.2% | 1.5% | 0.98% |
| Nov 2025 | 28.2% | 18.9% | 6.9% | 6.9% | 6.9% | 6.9% | 5.7% | 5.7% | 6.9% | 1.7% | 2.1% | 2.1% | 0.93% |
| Dec 2025 | 27.9% | 18.7% | 5.6% | 8.4% | 6.9% | 8.4% | 5.6% | 4.6% | 6.9% | 1.4% | 1.7% | 3.1% | 0.92% |
| Jan 2026 | 28.8% | 15.8% | 7.1% | 8.7% | 7.1% | 7.1% | 5.8% | 7.1% | 5.8% | 1.4% | 2.1% | 2.1% | 1.2% |
| Feb 2026 | 26.3% | 21.4% | 6.4% | 9.6% | 6.4% | 6.4% | 5.3% | 6.4% | 5.3% | 1.6% | 1.9% | 1.9% | 0.86% |
| Mar 2026 | 16.1% | 44.1% | 5.9% | 4.9% | 4.9% | 4.9% | 4% | 5.9% | 4% | 1.5% | 1.8% | 1.5% | 0.65% |
| Apr 2026 | 21.3% | 26.2% | 7.9% | 7.9% | 6.4% | 6.4% | 4.3% | 7.9% | 5.3% | 1.9% | 2.3% | 1.6% | 0.7% |
| May 2026 | 17% | 38% | 6.3% | 6.3% | 4.2% | 5.1% | 4.2% | 7.7% | 5.1% | 1.9% | 1.9% | 1.9% | 0.56% |
| Jun 2026 | 18% | 32.9% | 8.1% | 5.4% | 4.4% | 6.6% | 4.4% | 9.9% | 4.4% | 1.6% | 1.6% | 2% | 0.59% |
| Jul 2026 | 19.9% | 24.4% | 7.3% | 7.3% | 9% | 7.3% | 4.9% | 9% | 4.9% | 1.8% | 1.8% | 1.8% | 0.65% |
| Aug 2026 | 19% | 28.6% | 7% | 7% | 7% | 7% | 5.7% | 7% | 5.7% | 1.7% | 1.7% | 1.7% | 0.76% |
| Sep 2026 | 24.3% | 20% | 8.9% | 7.3% | 7.3% | 7.3% | 6% | 6% | 6% | 2.2% | 2.2% | 1.8% | 0.79% |
How has the Aerie and Bombas comparison changed over the last 12 months?
3 findings
- Aerie was ahead of Bombas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aerie’s share of searches among underwear brands in the United States moved from 4.9% to 6%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Bombas’ share of searches among underwear brands in the United States moved from 0.98% to 0.79%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
How did search popularity change for United States underwear brands in September 2026?
2 changes
Aerie’s share of searches among underwear brands in the United States has gained ground for 3 months in a row, from 4.4% to 6% in September 2026.
Estimated monthly branded searches for Bombas in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aerie’s and Bombas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among underwear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.