Brandwave

ADP vs Engage PEO:Which is more popular?

In September 2026, Engage PEO had more branded searches than ADP among PEO services in the United States. Engage PEO had about 22,200 branded searches, while ADP had 18,100. Engage PEO made up 9.3% of all PEO service searches we track, and ADP accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about PEO services, ADP appeared in all four answers and Engage PEO in none.

Among PEO services in the United States in September 2026

Who do people search for more?

Engage PEO, about 23% more searches than ADP

Engage PEO 22.2K searchesADP 18.1K searches

Who does AI mention more?

ADP, mentioned in every answer we collected

ADP in 4 of 4Engage PEO in 0 of 4

Who does AI recommend more?

ADP, the only one of the two named

ADP first in 4Engage PEO never named

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Top PEO services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, ADP appeared in all four answers. Engage PEO did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Justworks1st
  2. ADP2nd
  3. TriNet3rd
  4. Insperity4th
  5. Paychex5th
  6. Rippling6th
  7. CoAdvantage–
  8. Engage PEO–
  9. G&A Partners–
  10. Vensure–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Insperity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TriNet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ADP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Justworks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rippling2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Paychex2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CoAdvantage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Engage PEO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • G&A Partners0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vensure0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about PEO services

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is ADP or Engage PEO more popular in search?

This chart shows how often people search Google for ADP and Engage PEO by name. Each line represents a brand's share of searches for all ten PEO services we track, month by month, from searches in United States.

ADP and Engage PEO among PEO services in the United States, by month

Share of searches by month for Engage PEO, ADP. The figures are in the table below the chart.

View monthly share of searches table
MonthInsperityTriNetCoAdvantageEngage PEOADPG&A PartnersVensureJustworksRipplingPaychex
Oct 202534.9%28.5%10.4%7%10.4%4.7%2.5%0.66%0.5%0.34%
Nov 202536.1%29.5%10.8%7.2%8.9%4%2.2%0.6%0.4%0.29%
Dec 202538.4%25.8%9.5%7.7%9.5%5.2%2.8%0.46%0.35%0.31%
Jan 202632.8%27%12.1%9.9%8.1%5.4%3.6%0.48%0.39%0.26%
Feb 202639.7%26.7%9.8%6.5%8%4.4%3.6%0.55%0.36%0.32%
Mar 202636.8%30.3%9.1%6.1%9.1%4%3.3%0.6%0.43%0.33%
Apr 202636.1%29.7%8.9%5.9%10.8%4%3.2%0.56%0.43%0.43%
May 202637.5%25%9.2%7.5%9.2%5%5%0.8%0.41%0.36%
Jun 202634.5%28.2%10.3%6.9%8.5%5.6%4.6%0.75%0.38%0.34%
Jul 202638.1%25.5%9.3%7.6%9.3%5.1%3.4%0.88%0.42%0.37%
Aug 202636.7%30%9%7.3%7.3%4.9%3.3%0.75%0.41%0.29%
Sep 202638.1%25.5%9.3%9.3%7.6%5.1%3.4%0.76%0.55%0.37%

How has the ADP and Engage PEO comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Engage PEO took it in January 2026, ADP took it in February 2026, Engage PEO took it in September 2026.
  • Across the 12 months ending September 2026, ADP’s share of searches among PEO services in the United States moved from 10.4% to 7.6%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, Engage PEO’s share of searches among PEO services in the United States moved from 7% to 9.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for United States PEO services in September 2026?

2 changes

  1. In September 2026, Engage PEO overtook ADP to rank 4th among PEO services in the United States, with 9.3% of the searches.

  2. Estimated monthly branded searches for ADP in the United States fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ADP’s and Engage PEO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ADP

1 branded search term

  • adp totalsource

Engage PEO

1 branded search term

  • engage peo

How the Brand Demand Index is measured

Other head-to-heads among PEO services

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