Brandwave

Acura vs GMC:Which is more popular?

In September 2026, GMC had more branded searches than Acura among car brands in the United States. GMC had about 1.6 million branded searches, while Acura had 1.3 million. GMC made up 2.4% of all car brand searches we track, and Acura accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about car brands, Acura and GMC each appeared in one of the five answers.

Among car brands in the United States in September 2026

Who do people search for more?

GMC, about 26% more searches than Acura

GMC 1.6M searchesAcura 1.3M searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Acura in 1 of 5GMC in 1 of 5

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Acura and GMC were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda1st
  2. Toyota2nd
  3. Hyundai3rd
  4. Subaru4th
  5. Ford5th
  6. Lexus6th
  7. Kia7th
  8. Nissan8th
  9. +5 more
  10. GMC14th
  11. +1 more
  12. Acura16th
  13. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Subaru3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lexus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GMC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acura1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Acura or GMC more popular in search?

This chart shows how often people search Google for Acura and GMC by name. Each line represents a brand's share of searches for all 46 car brands we track, month by month, from searches in United States.

Acura and GMC among car brands in the United States, by month

Share of searches by month for GMC, Acura. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaTeslaHondaFordKiaChevroletHyundaiNissanSubaruMercedes-BenzBMWJeepMazdaPorscheLexusGMCAcura
Oct 202510.1%6.4%6.3%6.6%4.5%5.6%4.8%3.6%3.5%3.4%3.5%3.4%3.1%3%2.3%2.4%1.8%
Nov 202510.1%5.6%6.8%6.6%4.8%5.4%4.9%3.7%3.5%3.3%3.7%3.4%3.3%3%2.4%2.4%1.9%
Dec 202510.1%5.5%6.4%6.4%4.7%5.4%4.8%3.6%3.5%3.4%4%3.6%3.1%3%2.8%2.4%1.9%
Jan 202610.5%5.7%7.2%6.3%4.6%5.3%4.7%3.5%3.6%3.3%3.4%3.4%3.3%2.9%2.7%2.4%2.2%
Feb 202610.8%5.7%6.8%6.5%5%5.2%4.4%3.9%3.8%3.1%3.6%3.4%3.1%2.6%2.5%2.7%2%
Mar 202610.3%5.6%7.1%6.2%5.1%5.4%4.9%3.6%3.6%3.1%3.3%3.5%3.3%2.8%2.5%2.4%2.1%
Apr 202610.5%6.7%6.7%6.2%5.1%5.3%4.6%3.7%3.1%3.2%3.5%3.3%3%2.9%2.5%2.4%1.9%
May 202610.6%6.7%6.7%6.2%5%5.2%4.2%3.4%3.2%3.1%3.4%3.3%3.4%2.9%2.7%2.3%2.1%
Jun 202610.7%6.4%7.1%6.2%5%5.4%4.5%3.7%3.4%3.2%3.2%3.3%3.4%2.8%2.4%2.3%2%
Jul 202611.1%6.1%7.1%6.1%5.5%5.4%4.7%3.9%3.4%2.8%3.2%3%3.4%2.7%2.5%2.2%2%
Aug 202610.5%6.7%7%6.3%5.3%5.2%4.9%3.6%3.2%2.9%3%3.2%3.3%2.7%2.7%2.3%1.9%
Sep 202611.2%7%6.8%6.2%5.2%5.2%4.4%3.6%3.3%3.3%3.2%3.2%3.2%2.6%2.5%2.4%1.9%

How has the Acura and GMC comparison changed over the last 12 months?

3 findings
  • GMC was ahead of Acura in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Acura’s share of searches among car brands in the United States moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 1.3M.
  • Across the 12 months ending September 2026, GMC’s share of searches among car brands in the United States held steady at 2.4%, and its estimated monthly branded searches held steady at 1.6M.

How did search popularity change for United States car brands in September 2026?

1 change
  1. In September 2026, Acura rose from 21st to 20th among car brands in the United States.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Acura’s and GMC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acura

5 branded search terms

  • acura
  • acura integra
  • acura mdx
  • acura rdx
  • acura tlx

GMC

7 branded search terms

  • gmc
  • gmc acadia
  • gmc canyon
  • gmc hummer ev
  • gmc sierra
  • gmc terrain
  • gmc yukon

How the Brand Demand Index is measured

Other head-to-heads among car brands

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