123Loadboard vs Truck Smarter:Which is searched more in the United States?
In September 2026, 123Loadboard had more branded searches than Truck Smarter among load boards in the United States. 123Loadboard had about 3,600 branded searches, while Truck Smarter had 1,900. 123Loadboard made up 1% of all load board searches we track, and Truck Smarter accounted for 0.54%.
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Is 123Loadboard or Truck Smarter more popular in search?
Compare the load boards US truckers and carriers use to find freight. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for 123Loadboard, Truck Smarter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Relay | DAT One | Truckstop | Trucker Path | 123Loadboard | Truck Smarter | Direct Freight |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.8% | 9.5% | 4.1% | 2.7% | 1.5% | 0.78% | 0.64% |
| Nov 2025 | 82.2% | 9.6% | 3.4% | 2.2% | 1.2% | 0.79% | 0.66% |
| Dec 2025 | 81.9% | 9.4% | 3.4% | 2.7% | 1.2% | 0.65% | 0.65% |
| Jan 2026 | 81.8% | 9.5% | 3.4% | 2.7% | 1.2% | 0.65% | 0.79% |
| Feb 2026 | 79.3% | 11.3% | 4% | 2.6% | 1.4% | 0.77% | 0.61% |
| Mar 2026 | 78.6% | 11.3% | 4.3% | 3.2% | 1.2% | 0.77% | 0.61% |
| Apr 2026 | 78% | 11.1% | 4.9% | 3.1% | 1.4% | 0.76% | 0.76% |
| May 2026 | 80.6% | 9.4% | 4.4% | 3.2% | 1.2% | 0.62% | 0.52% |
| Jun 2026 | 83.9% | 8.1% | 3.8% | 2.3% | 1% | 0.53% | 0.45% |
| Jul 2026 | 84% | 8% | 3.5% | 2.3% | 1% | 0.67% | 0.53% |
| Aug 2026 | 83.6% | 8% | 3.5% | 2.8% | 1.2% | 0.53% | 0.44% |
| Sep 2026 | 85.5% | 6.8% | 3.3% | 2.3% | 1% | 0.54% | 0.45% |
How has the 123Loadboard and Truck Smarter comparison changed over the last 12 months?
3 findings
- 123Loadboard was ahead of Truck Smarter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 123Loadboard’s share of searches among load boards in the United States moved from 1.5% to 1%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Truck Smarter’s share of searches among load boards in the United States moved from 0.78% to 0.54%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for United States load boards in September 2026?
2 changes
Estimated monthly branded searches for Truck Smarter in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for 123Loadboard in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using 123Loadboard’s and Truck Smarter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
123Loadboard
1 branded search term
- 123loadboard
Truck Smarter
1 branded search term
- truck smarter
Other head-to-heads among load boards
Amazon Relay vs DAT One: compare search popularity
Amazon Relay vs Truckstop: compare search popularity
Amazon Relay vs Trucker Path: compare search popularity- DAT One vs Truckstop: compare search popularity
- DAT One vs Trucker Path: compare search popularity
- Truckstop vs Trucker Path: compare search popularity
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