Avant vs SoFi:Which is searched more in United States?
In September 2026, Avant had more branded searches than SoFi among personal loan platforms in United States. Avant was estimated to have 136K branded searches compared to SoFi’s 74K, and held a 26.1% Share of Search versus SoFi’s 14.2%.
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Which is more popular in search, Avant or SoFi?
Compare the personal loan platforms businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avant, SoFi. The figures are in the table below the chart.
View monthly share of search table
| Month | Avant | LendingClub | Upstart | LightStream | SoFi |
|---|---|---|---|---|---|
| Oct 2025 | 19.4% | 40% | 14.7% | 17.9% | 8% |
| Nov 2025 | 19.7% | 39.8% | 14.6% | 17.8% | 8% |
| Dec 2025 | 22.5% | 37.6% | 13.8% | 16.8% | 9.2% |
| Jan 2026 | 19.2% | 39.2% | 14.4% | 17.5% | 9.6% |
| Feb 2026 | 20.1% | 41% | 12.3% | 18.3% | 8.2% |
| Mar 2026 | 22.9% | 36% | 16.1% | 16.1% | 8.9% |
| Apr 2026 | 22.7% | 36.1% | 16.1% | 16.1% | 8.9% |
| May 2026 | 23.8% | 35.6% | 15.9% | 15.9% | 8.8% |
| Jun 2026 | 19.6% | 38% | 14% | 17% | 11.4% |
| Jul 2026 | 18.2% | 31.6% | 21.2% | 17.3% | 11.6% |
| Aug 2026 | 19.8% | 22.4% | 27.4% | 18.2% | 12.3% |
| Sep 2026 | 26.1% | 21.1% | 21.1% | 17.4% | 14.2% |
How has the Avant and SoFi comparison changed over the last 12 months?
3 findings
- Avant was ahead of SoFi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avant’s estimated Share of Search among personal loan platforms in United States moved from 19.4% to 26.1%, and its estimated monthly branded searches moved from 119K to 136K.
- Across the 12 months ending September 2026, SoFi’s estimated Share of Search among personal loan platforms in United States moved from 8% to 14.2%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for United States personal loan platforms in September 2026?
2 changes
In September 2026, Avant overtook Upstart and LendingClub to become the leader among personal loan platforms in United States, with 26.1% estimated Share of Search.
In September 2026, SoFi gained estimated Share of Search among personal loan platforms in United States, from 12.3% to 14.2%.
Other head-to-heads among personal loan platforms
How each brand is measured
Brandwave collects information about searches that people make online using Avant’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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