Brandwave

The Cleaning Authority vs The Maids:Which is more popular?

In September 2026, The Maids had more branded searches than The Cleaning Authority among maid services in the United States. The Maids had about 49,500 branded searches, while The Cleaning Authority had 22,200. The Maids made up 30.9% of all maid service searches we track, and The Cleaning Authority accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about maid services, The Maids appeared in all three answers and The Cleaning Authority in none.

Among maid services in the United States in September 2026

Who do people search for more?

The Maids, about 2 searches for every 1 for The Cleaning Authority

The Maids 49.5K searchesThe Cleaning Authority 22.2K searches

Who does AI mention more?

The Maids, mentioned in every answer we collected

The Maids in 3 of 3The Cleaning Authority in 0 of 3

Who does AI recommend more?

The Maids, the only one of the two named

The Maids first in 3The Cleaning Authority never named

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Top maid services in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Maids appeared in all three answers. The Cleaning Authority did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merry Maids1st
  2. Molly Maid2nd
  3. The Maids3rd
  4. MaidPro4th
  5. The Cleaning Authority–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about maid services

3 answers

  • Asked ChatGPT

    “Which maid service should I use in the US?”

    1. 1Molly Maid
    2. 2The Maids
    3. 3Merry Maids

  • Asked ChatGPT

    “What are the best house cleaning companies in the US?”

    1. 1Merry Maids
    2. 2The Maids
    3. 3Molly Maid
    4. 4MaidPro

  • Asked ChatGPT

    “What's the best maid service in the US for a recurring weekly clean?”

    1. 1Merry Maids
    2. 2Molly Maid
    3. 3The Maids

  • Searched Google, AI Overview

    “house cleaning service”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “maid service”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is The Cleaning Authority or The Maids more popular in search?

This chart shows how often people search Google for The Cleaning Authority and The Maids by name. Each line represents a brand's share of searches for all five maid services we track, month by month, from searches in United States.

The Cleaning Authority and The Maids among maid services in the United States, by month

Share of searches by month for The Maids, The Cleaning Authority. The figures are in the table below the chart.

View monthly share of searches table
MonthMolly MaidThe MaidsMerry MaidsThe Cleaning AuthorityMaidPro
Oct 202533.2%27.2%18.2%14.9%6.6%
Nov 202532.7%26.8%17.9%14.7%8%
Dec 202528.9%35.3%15.8%13%7.1%
Jan 202626.8%40%14.7%12%6.5%
Feb 202627.5%41.1%12.3%12.3%6.7%
Mar 202627.7%33.8%15.1%15.1%8.3%
Apr 202628.4%34.8%15.6%12.8%8.5%
May 202630.9%30.9%16.9%13.8%7.5%
Jun 202630.3%30.3%16.6%13.6%9.1%
Jul 202630.9%30.9%16.9%13.8%7.5%
Aug 202628.9%35.3%15.8%13%7.1%
Sep 202630.9%30.9%16.9%13.8%7.5%

How has the The Cleaning Authority and The Maids comparison changed over the last 12 months?

3 findings

How did search popularity change for United States maid services in September 2026?

3 changes

  1. In September 2026, Molly Maid overtook The Maids to become the leader among maid services in the United States, with 30.9% of the searches.

  2. In September 2026, The Cleaning Authority gained share of searches among maid services in the United States, from 13% to 13.8%.

  3. In September 2026, The Maids lost share of searches among maid services in the United States, from 35.3% to 30.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Cleaning Authority’s and The Maids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Cleaning Authority

1 branded search term

  • the cleaning authority

The Maids

1 branded search term

  • the maids

How the Brand Demand Index is measured

Other head-to-heads among maid services

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