MetLife vs New York Life:Which is searched more in United States?
In September 2026, New York Life had more branded searches than MetLife among life insurance brands in United States. New York Life was estimated to have 168K branded searches compared to MetLife’s 33.1K, and held a 40.9% Share of Search versus MetLife’s 8.1%.
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Which is more popular in search, MetLife or New York Life?
Compare the life insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New York Life, MetLife. The figures are in the table below the chart.
View monthly share of search table
| Month | Northwestern Mutual | New York Life | MetLife | Prudential |
|---|---|---|---|---|
| Oct 2025 | 53.3% | 37.8% | 7.1% | 1.7% |
| Nov 2025 | 47.4% | 43.3% | 7.8% | 1.5% |
| Dec 2025 | 48.4% | 42.1% | 7.9% | 1.6% |
| Jan 2026 | 48.5% | 42% | 7.9% | 1.6% |
| Feb 2026 | 53.3% | 37.8% | 7.1% | 1.7% |
| Mar 2026 | 48.3% | 41.9% | 7.9% | 1.9% |
| Apr 2026 | 52.2% | 39% | 7% | 1.7% |
| May 2026 | 48.9% | 42.5% | 6.6% | 2% |
| Jun 2026 | 48.9% | 42.5% | 6.6% | 2% |
| Jul 2026 | 48.9% | 42.5% | 6.6% | 2% |
| Aug 2026 | 48.2% | 41.9% | 7.9% | 1.9% |
| Sep 2026 | 49.1% | 40.9% | 8.1% | 2% |
How has the MetLife and New York Life comparison changed over the last 12 months?
3 findings
- New York Life was ahead of MetLife in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MetLife’s estimated Share of Search among life insurance brands in United States moved from 7.1% to 8.1%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, New York Life’s estimated Share of Search among life insurance brands in United States moved from 37.8% to 40.9%, and its estimated monthly branded searches moved from 176K to 168K.
How did search popularity change for United States life insurance brands in September 2026?
1 change
In September 2026, New York Life lost estimated Share of Search among life insurance brands in United States, from 41.9% to 40.9%.
Other head-to-heads among life insurance brands
How each brand is measured
Brandwave collects information about searches that people make online using MetLife’s and New York Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MetLife
1 branded search term
- metlife insurance
New York Life
2 branded search terms
- new york life
- new york life insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.