How popular isNew York Life in search?
In September 2026, there were an estimated 168K branded searches for New York Life in United States which held steady over the last 12 months. New York Life holds 40.9% estimated Share of Search among United States life insurance brands and is ranked 2nd of 4 competitors for search popularity.
Northwestern Mutual49.1%
New York Life40.9%
MetLife8.1%
Prudential2%
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Which life insurance brands compete with New York Life?
Share of Search by month for Northwestern Mutual, New York Life, MetLife. The figures are in the table below the chart.
View monthly share of search table
| Month | Northwestern Mutual | New York Life | MetLife | Prudential |
|---|---|---|---|---|
| Oct 2025 | 53.3% | 37.8% | 7.1% | 1.7% |
| Nov 2025 | 47.4% | 43.3% | 7.8% | 1.5% |
| Dec 2025 | 48.4% | 42.1% | 7.9% | 1.6% |
| Jan 2026 | 48.5% | 42% | 7.9% | 1.6% |
| Feb 2026 | 53.3% | 37.8% | 7.1% | 1.7% |
| Mar 2026 | 48.3% | 41.9% | 7.9% | 1.9% |
| Apr 2026 | 52.2% | 39% | 7% | 1.7% |
| May 2026 | 48.9% | 42.5% | 6.6% | 2% |
| Jun 2026 | 48.9% | 42.5% | 6.6% | 2% |
| Jul 2026 | 48.9% | 42.5% | 6.6% | 2% |
| Aug 2026 | 48.2% | 41.9% | 7.9% | 1.9% |
| Sep 2026 | 49.1% | 40.9% | 8.1% | 2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.1% | 202K | 0% | +0.9 points | |
| 2, held 2nd | 40.9% | 168K | -4.2% | -1 points | |
| 3, held 3rd | 8.1% | 33.1K | 0% | +0.1 points | |
| 4, held 4th | 2% | 8.1K | 0% | 0 points |
49.1%
Held 1st. 202K estimated branded searches, 0% vs prior month. Share +0.9 points.
40.9%
Held 2nd. 168K estimated branded searches, -4.2% vs prior month. Share -1 points.
3.
MetLife8.1%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
2%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between New York Life and its closest rivals
Every comparison with New York Life
3 comparisons
How has branded search demand for New York Life changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for New York Life in United States held steady, from 176K to 168K.
- Across the 12 months ending September 2026, New York Life’s estimated Share of Search among life insurance brands in United States increased from 37.8% to 40.9%.
- Across the 12 months ending September 2026, New York Life’s estimated Share of Search among life insurance brands in United States peaked at 43.3% in November 2025 and was lowest at 37.8% in February 2026.
How did search popularity change for United States life insurance brands in September 2026?
2 changes
In September 2026, Northwestern Mutual gained estimated Share of Search among life insurance brands in United States, from 48.2% to 49.1%.
In September 2026, New York Life lost estimated Share of Search among life insurance brands in United States, from 41.9% to 40.9%.
How is New York Life measured?
Brandwave collects information about searches that people make online using New York Life’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- new york life
- new york life insurance
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