Home equity investment companies in the United States:Which are most popular?

Name: Home equity investment companies in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Hometap was the most searched home equity investment company in the United States, accounting for 44.2% of all searches among the five companies tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Hometap, Point and Unlock were mentioned most often, in two of the five answers. Point was recommended most often, coming first in both responses that gave a list.

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Top home equity investment companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hometap, Point and Unlock were mentioned most often, in two of the five answers. Point was recommended most often, coming first in both answers that gave a list. Hometap was second, and Unlock was third. Figure, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Hometap	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Point	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Unlock	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Splitero	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Figure	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Hometap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Point2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Unlock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Splitero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Figure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home equity investment companies

5 answers

Asked ChatGPT
“Which home equity investment company should I use in the US?”
1. 1Point
2. 2Hometap
3. 3Unlock
Asked ChatGPT
“What are the best home equity investment companies in the US?”
1. 1Point
2. 2Hometap
3. 3Unlock
4. 4Splitero
Asked ChatGPT
“What's the best way in the US to get cash from my home equity without a monthly payment?”
Searched Google, AI Overview
“home equity investment”
Searched Google, AI Overview
“heloc”

Not named in any answer:

Figure

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which home equity investment companies do people search for most?

This chart shows how often people search Google for each home equity investment company by name. Each line represents a brand's share of searches for all five home equity investment companies we track, month by month, from searches in United States.

Share of searches among home equity investment companies in the United States, by month

Month	Hometap	Splitero	Figure	Point	Unlock
Nov 2025	54.2%	24.2%	13.2%	4.8%	3.7%
Dec 2025	52.7%	23.5%	15.7%	4.6%	3.6%
Jan 2026	48.4%	21.6%	21.6%	4.2%	4.2%
Feb 2026	50.9%	18.6%	22.7%	4.5%	3.4%
Mar 2026	47.9%	17.5%	26.2%	5.2%	3.2%
Apr 2026	45.7%	20.4%	25%	4.9%	4%
May 2026	39.5%	26.5%	26.5%	4.2%	3.3%
Jun 2026	41.5%	27.7%	22.7%	4.5%	3.6%
Jul 2026	41.8%	28%	22.9%	4.5%	2.8%
Aug 2026	40.7%	33.2%	18.1%	5.2%	2.7%
Sep 2026	42%	34.4%	15.3%	5.4%	2.8%
Oct 2026	44.2%	29.6%	16.1%	7.2%	3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Hometap	44.2%	14.8K	0%	+2.1 points
2, held 2nd	Splitero	29.6%	9.9K	-18.2%	-4.8 points
3, held 3rd	FigureFigure Technology	16.1%	5.4K	0%	+0.8 points
4, held 4th	Point	7.2%	2.4K	+26.3%	+1.8 points
5, held 5th	Unlock	3%	1K	0%	+0.1 points

1.Hometap
44.2%
Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +2.1 points.
2.Splitero
29.6%
Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -4.8 points.
3.Figure
16.1%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.Point
7.2%
Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +1.8 points.
5.Unlock
3%
Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among home equity investment companies in the United States?

5 brands

In October 2026, Hometap was the most searched among home equity investment companies in the United States, with an estimated 14.8K branded searches, 44.2% of all searches for the five tracked by the Brandwave Brand Demand Index. Splitero is in 2nd place, 14.6 percentage points behind at 29.6%.

United States home equity investment companies, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Hometap	54.2% → 44.2%	54.2%Nov 2025	39.5%May 2026	1st
Splitero	24.2% → 29.6%	34.4%Sep 2026	17.5%Mar 2026	2nd
Figure	13.2% → 16.1%	26.5%May 2026	13.2%Nov 2025	3rd
Point	4.8% → 7.2%	7.2%Oct 2026	4.2%Jan 2026	4th
Unlock	3.7% → 3%	4.2%Jan 2026	2.7%Aug 2026	5th

Each finding as a sentence

Across the 12 months ending October 2026, Hometap’s share of searches among home equity investment companies in the United States decreased from 54.2% to 44.2%.
Across the 12 months ending October 2026, Splitero’s share of searches among home equity investment companies in the United States increased from 24.2% to 29.6%.
Across the 12 months ending October 2026, Figure’s share of searches among home equity investment companies in the United States increased from 13.2% to 16.1%.
Across the 12 months ending October 2026, Point’s share of searches among home equity investment companies in the United States increased from 4.8% to 7.2%.
Across the 12 months ending October 2026, Unlock’s share of searches among home equity investment companies in the United States decreased from 3.7% to 3%.
Across the 12 months ending October 2026, Hometap’s share of searches among home equity investment companies in the United States peaked at 54.2% in November 2025 and was lowest at 39.5% in May 2026.
Across the 12 months ending October 2026, Splitero’s share of searches among home equity investment companies in the United States peaked at 34.4% in September 2026 and was lowest at 17.5% in March 2026.
Across the 12 months ending October 2026, Figure’s share of searches among home equity investment companies in the United States peaked at 26.5% in May 2026 and was lowest at 13.2% in November 2025.
Across the 12 months ending October 2026, Point’s share of searches among home equity investment companies in the United States peaked at 7.2% in October 2026 and was lowest at 4.2% in January 2026.
Across the 12 months ending October 2026, Unlock’s share of searches among home equity investment companies in the United States peaked at 4.2% in January 2026 and was lowest at 2.7% in August 2026.

How did search popularity change for United States home equity investment companies in October 2026?

4 changes

In October 2026, Hometap gained share of searches among home equity investment companies in the United States, from 42% to 44.2%.
In October 2026, Point gained share of searches among home equity investment companies in the United States, from 5.4% to 7.2%.
In October 2026, Figure gained share of searches among home equity investment companies in the United States, from 15.3% to 16.1%.
In October 2026, Splitero lost share of searches among home equity investment companies in the United States, from 34.4% to 29.6%.

How are branded searches counted for home equity investment companies?

5 search terms

Each brand's share of searches among home equity investment companies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.