Brandwave

ApplyTexas vs Common App:Which is searched more in United States?

In September 2026, Common App had more branded searches than ApplyTexas among college application platforms in United States. Common App was estimated to have 2.2M branded searches compared to ApplyTexas’ 165K, and held an 89.1% Share of Search versus ApplyTexas’ 6.6%.

Share of Search among college application platforms in United States in September 2026Which is more popular in search, ApplyTexas or Common App?
ApplyTexas6.6%165K searches
vs
Common App89.1%2.2M searches

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Which is more popular in search, ApplyTexas or Common App?

Compare the platforms students apply to universities through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ApplyTexas and Common App among college application platforms in United States, by month

Share of Search by month for Common App, ApplyTexas. The figures are in the table below the chart.

View monthly share of search table
MonthCommon AppApplyTexasQuestBridge
Oct 202586.1%11.6%2.3%
Nov 202590.2%8.1%1.6%
Dec 202587.1%6.5%6.5%
Jan 202687.9%9.7%2.4%
Feb 202680.8%13.3%5.9%
Mar 202678.5%12.9%8.6%
Apr 202675.8%18.6%5.6%
May 202679.3%15.9%4.8%
Jun 202681.7%13.4%4.9%
Jul 202684.5%11.4%4.2%
Aug 202688.5%8%3.6%
Sep 202689.1%6.6%4.4%

How has the ApplyTexas and Common App comparison changed over the last 12 months?

How did search popularity change for United States college application platforms in September 2026?

  1. In September 2026, Common App gained estimated Share of Search among college application platforms in United States, from 88.5% to 89.1%.

  2. In September 2026, ApplyTexas lost estimated Share of Search among college application platforms in United States, from 8% to 6.6%.

Other head-to-heads among college application platforms

How each brand is measured

Brandwave collects information about searches that people make online using ApplyTexas’ and Common App’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ApplyTexas

1 branded search term

  • applytexas

Common App

1 branded search term

  • common app

How the Brand Demand Index is measured

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