How popular isCommon App in search?
In September 2026, there were an estimated 2.2M branded searches for Common App in United States which is down 33.1% over the last 12 months. Common App holds 89.1% estimated Share of Search among United States college application platforms and is ranked 1st of 3 competitors for search popularity.
Common App89.1%
ApplyTexas6.6%
QuestBridge4.4%
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Which college application platforms compete with Common App?
Share of Search by month for Common App, ApplyTexas, QuestBridge. The figures are in the table below the chart.
View monthly share of search table
| Month | Common App | ApplyTexas | QuestBridge |
|---|---|---|---|
| Oct 2025 | 86.1% | 11.6% | 2.3% |
| Nov 2025 | 90.2% | 8.1% | 1.6% |
| Dec 2025 | 87.1% | 6.5% | 6.5% |
| Jan 2026 | 87.9% | 9.7% | 2.4% |
| Feb 2026 | 80.8% | 13.3% | 5.9% |
| Mar 2026 | 78.5% | 12.9% | 8.6% |
| Apr 2026 | 75.8% | 18.6% | 5.6% |
| May 2026 | 79.3% | 15.9% | 4.8% |
| Jun 2026 | 81.7% | 13.4% | 4.9% |
| Jul 2026 | 84.5% | 11.4% | 4.2% |
| Aug 2026 | 88.5% | 8% | 3.6% |
| Sep 2026 | 89.1% | 6.6% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.1% | 2.2M | +49.3% | +0.6 points | |
| 2, held 2nd | 6.6% | 165K | +22.2% | -1.4 points | |
| 3, held 3rd | 4.4% | 110K | +81.8% | +0.8 points |
89.1%
Held 1st. 2.2M estimated branded searches, +49.3% vs prior month. Share +0.6 points.
6.6%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share -1.4 points.
4.4%
Held 3rd. 110K estimated branded searches, +81.8% vs prior month. Share +0.8 points.
Compare search popularity between Common App and its closest rivals
Every comparison with Common App
2 comparisons
How has branded search demand for Common App changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Common App in United States fell from 3.4M to 2.2M.
- Across the 12 months ending September 2026, Common App’s estimated Share of Search among college application platforms in United States increased from 86.1% to 89.1%.
- Across the 12 months ending September 2026, Common App’s estimated Share of Search among college application platforms in United States peaked at 90.2% in November 2025 and was lowest at 75.8% in April 2026.
How did search popularity change for United States college application platforms in September 2026?
3 changes
In September 2026, QuestBridge gained estimated Share of Search among college application platforms in United States, from 3.6% to 4.4%.
In September 2026, Common App gained estimated Share of Search among college application platforms in United States, from 88.5% to 89.1%.
In September 2026, ApplyTexas lost estimated Share of Search among college application platforms in United States, from 8% to 6.6%.
How is Common App measured?
Brandwave collects information about searches that people make online using Common App’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- common app
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