Books-A-Million vs Half Price Books:Which is searched more in United States?
In September 2026, Half Price Books had more branded searches than Books-A-Million among bookstores in United States. Half Price Books was estimated to have 1M branded searches compared to Books-A-Million’s 673K, and held a 10.9% Share of Search versus Books-A-Million’s 7.3%.
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Which is more popular in search, Books-A-Million or Half Price Books?
Compare the bookstores shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Half Price Books, Books-A-Million. The figures are in the table below the chart.
View monthly share of search table
| Month | Barnes & Noble | Half Price Books | Books-A-Million |
|---|---|---|---|
| Oct 2025 | 80.4% | 10.8% | 8.8% |
| Nov 2025 | 83.4% | 9.1% | 7.5% |
| Dec 2025 | 84.8% | 7.6% | 7.6% |
| Jan 2026 | 80.5% | 10.7% | 8.8% |
| Feb 2026 | 80.4% | 10.8% | 8.8% |
| Mar 2026 | 82% | 9% | 9% |
| Apr 2026 | 80.4% | 10.8% | 8.8% |
| May 2026 | 80.5% | 10.7% | 8.8% |
| Jun 2026 | 83.4% | 9.1% | 7.5% |
| Jul 2026 | 81.8% | 10.9% | 7.3% |
| Aug 2026 | 80.5% | 10.7% | 8.8% |
| Sep 2026 | 81.8% | 10.9% | 7.3% |
How has the Books-A-Million and Half Price Books comparison changed over the last 12 months?
3 findings
- Half Price Books was ahead of Books-A-Million in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Books-A-Million’s estimated Share of Search among bookstores in United States moved from 8.8% to 7.3%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Half Price Books’ estimated Share of Search among bookstores in United States moved from 10.8% to 10.9%, and its estimated monthly branded searches moved from 823K to 1M.
How did search popularity change for United States bookstores in September 2026?
2 changes
In September 2026, Books-A-Million lost estimated Share of Search among bookstores in United States, from 8.8% to 7.3%.
Estimated monthly branded searches for Half Price Books in United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026.
Other head-to-heads among bookstores
How each brand is measured
Brandwave collects information about searches that people make online using Books-A-Million’s and Half Price Books’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Books-A-Million
1 branded search term
- books a million
Half Price Books
1 branded search term
- half price books
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.