How popular isZoho Books?
In September 2026, people searched for Zoho Books by name about 27,100 times in the United States, about the same as the previous year. These searches made up 2.3% of all United States small business accounting software searches, placing Zoho Books fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about small business accounting software, Zoho Books appeared in four of the five answers and was the fifth most recommended of the seven.
Zoho Books is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.
QuickBooks OnlineShare of searches 85%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
XeroShare of searches 7.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
FreshBooksShare of searches 2.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
Zoho BooksShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
WaveShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top small business accounting software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zoho Books was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zoho Books is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- QuickBooks Online1st
- Wave2nd
- Xero3rd
- FreshBooks4th
- Zoho Books5th
Sage Accounting6th
ZipBooks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- FreshBooks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wave5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- QuickBooks Online4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xero4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zoho Books4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sage Accounting1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZipBooks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about small business accounting software
5 answers
Asked ChatGPT
“What's the best accounting software for a small business?”
Asked ChatGPT
“Which bookkeeping software should I use for my small business?”
Asked ChatGPT
“What's the easiest accounting software for a freelancer?”
Searched Google, AI Overview
“accounting software”
Searched Google, AI Overview
“small business accounting software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Which small business accounting software compete with Zoho Books?
Share of searches by month for QuickBooks Online, Xero, FreshBooks, Zoho Books. The figures are in the table below the chart.
View monthly share of searches table
| Month | QuickBooks Online | Xero | FreshBooks | Zoho Books | Wave | Sage Accounting | ZipBooks |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.9% | 7.5% | 4.1% | 2.2% | 2.7% | 0.2% | 0.36% |
| Nov 2025 | 81.2% | 8.9% | 4% | 2.7% | 2.7% | 0.19% | 0.36% |
| Dec 2025 | 80.7% | 8.9% | 4% | 2.7% | 3.2% | 0.19% | 0.35% |
| Jan 2026 | 80.1% | 8.8% | 4% | 2.7% | 4% | 0.19% | 0.35% |
| Feb 2026 | 83.6% | 7.6% | 2.8% | 2.8% | 2.8% | 0.2% | 0.3% |
| Mar 2026 | 83.6% | 7.6% | 2.8% | 2.8% | 2.8% | 0.2% | 0.3% |
| Apr 2026 | 83.7% | 7.6% | 2.8% | 2.8% | 2.8% | 0.16% | 0.3% |
| May 2026 | 82.7% | 9.1% | 2.7% | 2.7% | 2.2% | 0.19% | 0.29% |
| Jun 2026 | 82.6% | 7.4% | 4.1% | 2.7% | 2.7% | 0.24% | 0.19% |
| Jul 2026 | 84.9% | 7.7% | 2.8% | 2.3% | 1.9% | 0.2% | 0.16% |
| Aug 2026 | 85.4% | 7.7% | 2.3% | 2.3% | 1.9% | 0.16% | 0.2% |
| Sep 2026 | 85% | 7.7% | 2.8% | 2.3% | 1.9% | 0.16% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85% | 1M | 0% | -0.4 points | |
| 2, held 2nd | 7.7% | 90.5K | 0% | 0 points | |
| 3, held 3rd | 2.8% | 33.1K | +22.1% | +0.5 points | |
| 4, held 4th | 2.3% | 27.1K | 0% | 0 points | |
| 5, held 5th | 1.9% | 22.2K | 0% | 0 points | |
| 6, moved from 7th to 6th | 0.16% | 1.9K | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.16% | 1.9K | -20.8% | 0 pointsmoved from 6th to 7th |
85%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Xero7.7%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
2.8%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.
2.3%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Wave1.9%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
0.16%
Moved from 7th to 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.
ZipBooks0.16%
Moved from 6th to 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
Compare popularity between Zoho Books and its closest rivals
Every comparison with Zoho Books
6 comparisons
How has branded search demand for Zoho Books changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zoho Books in the United States held steady at 27.1K.
- Across the 12 months ending September 2026, Zoho Books rose from 5th to 4th among small business accounting software in the United States.
How did search popularity change for United States small business accounting software in September 2026?
4 changes
In September 2026, Sage Accounting rose from 7th to 6th among small business accounting software in the United States.
In September 2026, ZipBooks fell from 6th to 7th among small business accounting software in the United States.
Estimated monthly branded searches for FreshBooks in the United States fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
Estimated monthly branded searches for Wave in the United States fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.
How are Zoho Books’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Zoho Books’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zoho books
Who owns Zoho Books?
Zoho Books is owned by Zoho. Brandwave does not track any other brands owned by Zoho.
Do you work for Zoho Books? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Zoho Books your brand?
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