How popular isZep in search?
In September 2026, there were an estimated 21.8K branded searches for Zep in United States which held steady over the last 12 months. Zep holds 7.1% estimated Share of Search among United States oven cleaners and is ranked 3rd of 4 competitors for search popularity.
Barkeepers Friend44%
HG44%
Zep7.1%- Easy-Off4.9%
Follow Zep and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which oven cleaners compete with Zep?
Share of Search by month for Barkeepers Friend, HG, Zep, Easy-Off. The figures are in the table below the chart.
View monthly share of search table
| Month | Barkeepers Friend | HG | Zep | Easy-Off |
|---|---|---|---|---|
| Oct 2025 | 38.1% | 46.3% | 9.2% | 6.3% |
| Nov 2025 | 41.3% | 41.3% | 10.5% | 6.9% |
| Dec 2025 | 47.5% | 39% | 8.1% | 5.4% |
| Jan 2026 | 43.3% | 43.3% | 8.5% | 4.9% |
| Feb 2026 | 38.8% | 47.2% | 8.7% | 5.3% |
| Mar 2026 | 42.5% | 42.5% | 9.1% | 5.8% |
| Apr 2026 | 43.7% | 43.7% | 7.7% | 4.9% |
| May 2026 | 43.4% | 43.4% | 7.3% | 6% |
| Jun 2026 | 47.1% | 38.8% | 7.6% | 6.5% |
| Jul 2026 | 54.9% | 30.1% | 7.5% | 7.5% |
| Aug 2026 | 50.6% | 33.9% | 8.5% | 6.9% |
| Sep 2026 | 44% | 44% | 7.1% | 4.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 135K | 0% | -6.7 points | |
| 2, held 2nd | 44% | 135K | +49.2% | +10 points | |
| 3, held 3rd | 7.1% | 21.8K | -3.9% | -1.4 points | |
| 4, held 4th | 4.9% | 15.1K | -17.9% | -2 points |
44%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -6.7 points.
2.
HG44%
Held 2nd. 135K estimated branded searches, +49.2% vs prior month. Share +10 points.
3.
Zep7.1%
Held 3rd. 21.8K estimated branded searches, -3.9% vs prior month. Share -1.4 points.
4.Easy-Off
4.9%
Held 4th. 15.1K estimated branded searches, -17.9% vs prior month. Share -2 points.
Compare search popularity between Zep and its closest rivals
Every comparison with Zep
3 comparisons
How has branded search demand for Zep changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zep in United States held steady at 21.8K.
- Across the 12 months ending September 2026, Zep’s estimated Share of Search among oven cleaners in United States decreased from 9.2% to 7.1%.
- Across the 12 months ending September 2026, Zep’s estimated Share of Search among oven cleaners in United States peaked at 10.5% in November 2025 and was lowest at 7.1% in September 2026.
How did search popularity change for United States oven cleaners in September 2026?
4 changes
In September 2026, HG gained estimated Share of Search among oven cleaners in United States, from 33.9% to 44%.
In September 2026, Barkeepers Friend lost estimated Share of Search among oven cleaners in United States, from 50.6% to 44%.
In September 2026, Easy-Off lost estimated Share of Search among oven cleaners in United States, from 6.9% to 4.9%.
In September 2026, Zep lost estimated Share of Search among oven cleaners in United States, from 8.5% to 7.1%.
How is Zep measured?
Brandwave collects information about searches that people make online using Zep’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- zep cleaner
- zep oven
- zep oven cleaner
Do you work for Zep? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Zep your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.