Brandwave

How popular isXyzal?

In September 2026, people searched for Xyzal by name about 135,000 times in the United States, about the same as the previous year. These searches made up 9.1% of all United States allergy medicine brand searches, placing Xyzal sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about allergy medicine brands, Xyzal appeared in two of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Xyzal is the sixth most searched of 7 competitors and the sixth most recommended in AI answers.

  1. BenadrylShare of searches 30.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. ZyrtecShare of searches 24.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. FlonaseShare of searches 13.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  4. ClaritinShare of searches 11.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. XyzalShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top allergy medicine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xyzal was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Xyzal is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Allegra1st
  2. Claritin2nd
  3. Zyrtec3rd
  4. Flonase4th
  5. Nasacort5th
  6. Xyzal6th
  7. Benadryl7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Flonase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zyrtec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Claritin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allegra4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nasacort3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Benadryl2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Xyzal2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about allergy medicine brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which allergy medicine brands compete with Xyzal?

Xyzal against allergy medicine brands in the United States, by month

Share of searches by month for Benadryl, Zyrtec, Flonase, Claritin, Allegra, Xyzal, Nasacort. The figures are in the table below the chart.

View monthly share of searches table
MonthBenadrylZyrtecFlonaseClaritinAllegraXyzalNasacort
Oct 202532.3%21.6%14.4%11.8%7.9%9.7%2.4%
Nov 202530.8%25.2%13.8%11.3%7.6%9.2%2.3%
Dec 202529.7%24.3%16.2%10.9%7.3%8.9%2.7%
Jan 202633%22%18%9.9%6.6%8.1%2.4%
Feb 202628%22.9%18.7%12.6%6.9%8.4%2.5%
Mar 202624.2%24.2%16.2%13.2%8.9%10.8%2.7%
Apr 202622.6%27.6%15.1%12.4%10.1%10.1%2%
May 202626.3%26.3%14.4%11.8%9.6%9.6%1.9%
Jun 202633.3%22.2%12.2%12.2%8.1%10%2%
Jul 202634.7%23.2%12.7%10.4%8.5%8.5%2.1%
Aug 202632.3%26.4%11.8%11.8%7.9%7.9%1.9%
Sep 202630.3%24.7%13.5%11.1%9.1%9.1%2.2%

  1. 1.Benadryl

    30.3%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Zyrtec

    24.7%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Flonase

    13.5%

    Moved from 4th to 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +1.7 points.

  4. 4.Claritin

    11.1%

    Moved from 3rd to 4th. 165K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Allegra

    9.1%

    Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  6. 6.Xyzal

    9.1%

    Held 6th. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  7. 7.Nasacort

    2.2%

    Held 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

Compare popularity between Xyzal and its closest rivals

Every comparison with Xyzal

6 comparisons

How has branded search demand for Xyzal changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Xyzal in the United States held steady at 135K.
  • Across the 12 months ending September 2026, Xyzal’s share of searches among allergy medicine brands in the United States decreased from 9.7% to 9.1%.
  • Across the 12 months ending September 2026, Xyzal’s share of searches among allergy medicine brands in the United States peaked at 10.8% in March 2026 and was lowest at 7.9% in August 2026.
  • Across the 12 months ending September 2026, Xyzal fell from 5th to 6th among allergy medicine brands in the United States.

How did search popularity change for United States allergy medicine brands in September 2026?

6 changes

  1. In September 2026, Flonase overtook Claritin to rank 3rd among allergy medicine brands in the United States, with 13.5% of the searches.

  2. In September 2026, Allegra gained share of searches among allergy medicine brands in the United States, from 7.9% to 9.1%.

  3. In September 2026, Xyzal gained share of searches among allergy medicine brands in the United States, from 7.9% to 9.1%.

  4. In September 2026, Benadryl lost share of searches among allergy medicine brands in the United States, from 32.3% to 30.3%.

  5. In September 2026, Zyrtec lost share of searches among allergy medicine brands in the United States, from 26.4% to 24.7%.

  6. In September 2026, Claritin lost share of searches among allergy medicine brands in the United States, from 11.8% to 11.1%.

How are Xyzal’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Xyzal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xyzal

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How the Brand Demand Index is measured

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