Brandwave

How popular isSixt in search?

In September 2026, people searched for Sixt by name about 246,000 times in the United States, a 22.4% increase from the previous year. These searches made up 4% of all United States car rental company searches, placing Sixt eighth out of eight companies.

Share of searches, September 2026
  1. Budget19.8%
  2. Enterprise Rent-A-Car16.2%
  3. Hertz16.2%
  4. National Car Rental13.3%
  5. Turo13.3%
  6. Avis10.9%
  7. Alamo6.2%
  8. Sixt4%
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Which car rental companies compete with Sixt?

Sixt against car rental companies in the United States, by month

Share of searches by month for Budget, Enterprise Rent-A-Car, Hertz, National Car Rental, Turo, Avis, Alamo, Sixt. The figures are in the table below the chart.

View monthly share of searches table
MonthBudgetEnterprise Rent-A-CarHertzNational Car RentalTuroAvisAlamoSixt
Oct 202519.1%15.6%19.1%12.9%10.5%12.9%6.8%3.1%
Nov 202519.6%16.1%19.6%10.8%10.8%13.2%6.6%3.2%
Dec 202518.7%18.7%18.7%10.3%10.3%12.6%6.7%3.8%
Jan 202620%13.5%20%11.1%11.1%13.5%6.7%4%
Feb 202620.5%11.3%20.5%11.3%11.3%13.9%6.9%4.1%
Mar 202619.8%13.2%19.8%10.9%13.2%13.2%6.6%3.2%
Apr 202617.9%14.7%17.9%12.1%14.7%12.1%6.9%3.6%
May 202621%14%17.1%11.5%14%11.5%7.5%3.4%
Jun 202620.3%13.6%16.5%13.6%13.6%11.2%7.2%4.1%
Jul 202620.9%17%17%11.5%11.5%11.5%6.5%4.2%
Aug 202621.1%17.1%17.1%11.6%11.6%11.6%6.5%3.5%
Sep 202619.8%16.2%16.2%13.3%13.3%10.9%6.2%4%

  1. 1.Budget

    19.8%

    Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.3 points.

  2. 2.Enterprise Rent-A-Car

    16.2%

    Held 2nd. 1M estimated branded searches, -18% vs prior month. Share -0.9 points.

  3. 3.Hertz

    16.2%

    Held 3rd. 1M estimated branded searches, -18% vs prior month. Share -0.9 points.

  4. 4.National Car Rental

    13.3%

    Moved from 5th to 4th. 823K estimated branded searches, 0% vs prior month. Share +1.8 points.

  5. 5.Turo

    13.3%

    Moved from 6th to 5th. 823K estimated branded searches, 0% vs prior month. Share +1.8 points.

  6. 6.Avis

    10.9%

    Moved from 4th to 6th. 673K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  7. 7.Alamo

    6.2%

    Held 7th. 381K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  8. 8.Sixt

    4%

    Held 8th. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare search popularity between Sixt and its closest rivals

Every comparison with Sixt

7 comparisons

How has branded search demand for Sixt changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sixt in the United States rose from 201K to 246K.
  • Across the 12 months ending September 2026, Sixt’s share of searches among car rental companies in the United States increased from 3.1% to 4%.
  • Across the 12 months ending September 2026, Sixt’s share of searches among car rental companies in the United States peaked at 4.2% in July 2026 and was lowest at 3.1% in October 2025.

How did search popularity change for United States car rental companies in September 2026?

6 changes

  1. In September 2026, National Car Rental overtook Avis to rank 4th among car rental companies in the United States, with 13.3% of the searches.

  2. In September 2026, Turo overtook Avis to rank 5th among car rental companies in the United States, with 13.3% of the searches.

  3. In September 2026, Sixt gained share of searches among car rental companies in the United States, from 3.5% to 4%.

  4. In September 2026, Budget lost share of searches among car rental companies in the United States, from 21.1% to 19.8%.

  5. In September 2026, Enterprise Rent-A-Car lost share of searches among car rental companies in the United States, from 17.1% to 16.2%.

  6. In September 2026, Hertz lost share of searches among car rental companies in the United States, from 17.1% to 16.2%.

How are Sixt’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sixt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sixt

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How the Brand Demand Index is measured

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