How popular isRateGenius?
In October 2026, people searched for RateGenius by name about 3,600 times in the United States, an 18.2% decrease from the previous year. These searches made up 10.9% of all United States auto refinance company searches, placing RateGenius fifth out of eight companies. When we asked both ChatGPT and Google AI Overviews about auto refinance companies, RateGenius did not appear in any of the answers.
RateGenius is the fifth most searched of 8 competitors and not named in the AI answers we collected.
Navy Federal Credit UnionShare of searches 24.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
CaribouShare of searches 19.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Gravity LendingShare of searches 16.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
AutopayShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
RateGeniusShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top auto refinance companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RateGenius did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PenFed Credit Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Caribou3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
myAutoloan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Navy Federal Credit Union2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gravity Lending2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Autopay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RateGenius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- iLending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about auto refinance companies
5 answers
Asked ChatGPT
“Where's the best place to refinance my car loan?”
Asked ChatGPT
“Which companies offer the lowest auto refinance rates?”
Asked ChatGPT
“Is it worth refinancing my car, and who should I use?”
Searched Google, AI Overview
“auto refinance”
Searched Google, AI Overview
“best auto refinance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
How often do people search for RateGenius compared with other United States auto refinance companies?
Share of searches by month for Navy Federal Credit Union, Caribou, Gravity Lending, Autopay, RateGenius, iLending, myAutoloan, PenFed Credit Union. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navy Federal Credit Union | Caribou | Gravity Lending | Autopay | RateGenius | iLending | myAutoloan | PenFed Credit Union |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.3% | 13.2% | 19.9% | 10.7% | 16.2% | 8.8% | 3.2% | 3.7% |
| Dec 2025 | 24.9% | 16.6% | 16.6% | 7.4% | 16.6% | 8.9% | 3.1% | 5.8% |
| Jan 2026 | 25.8% | 11.5% | 17.2% | 9.4% | 17.2% | 9.4% | 3.4% | 6.3% |
| Feb 2026 | 28% | 10.2% | 18.6% | 8.2% | 18.6% | 8.2% | 3.7% | 4.5% |
| Mar 2026 | 28.9% | 12.9% | 19.3% | 6.9% | 15.8% | 8.6% | 3.1% | 4.5% |
| Apr 2026 | 22.1% | 12.1% | 14.8% | 6.5% | 12.1% | 8.1% | 2.2% | 22.1% |
| May 2026 | 21.6% | 9.6% | 14.4% | 6.3% | 11.8% | 7.8% | 2.2% | 26.4% |
| Jun 2026 | 28.1% | 12.5% | 18.8% | 10.2% | 12.5% | 8.2% | 2.8% | 6.8% |
| Jul 2026 | 33.6% | 10% | 18.3% | 12.2% | 12.2% | 8.1% | 2.8% | 2.8% |
| Aug 2026 | 21.1% | 14.1% | 21.1% | 14.1% | 14.1% | 9.3% | 3.2% | 3.2% |
| Sep 2026 | 24.3% | 16.2% | 19.8% | 13.2% | 10.8% | 8.7% | 3.9% | 3% |
| Oct 2026 | 24.5% | 19.9% | 16.3% | 13.3% | 10.9% | 7.3% | 4.8% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.5% | 8.1K | 0% | +0.1 points | |
| 2, moved from 3rd to 2nd | 19.9% | 6.6K | +22.2% | +3.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.3% | 5.4K | -18.2% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 13.3% | 4.4K | 0% | +0.1 points | |
| 5, held 5th | 10.9% | 3.6K | 0% | +0.1 points | |
| 6, held 6th | 7.3% | 2.4K | -17.2% | -1.5 points | |
| 7, held 7th | 4.8% | 1.6K | +23.1% | +0.9 points | |
| 8, held 8th | 3% | 1K | 0% | 0 points |
24.5%
Held 1st. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Caribou19.9%
Moved from 3rd to 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.7 points.
16.3%
Moved from 2nd to 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -3.5 points.
4.
Autopay13.3%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.9%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.iLending
7.3%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -1.5 points.
4.8%
Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.9 points.
Held 8th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Navy Federal Credit Union sells other things too, so only its searches that name this product count here, like “navy federal auto refinance”.
Compare popularity between RateGenius and its closest rivals
Every comparison with RateGenius
7 comparisons
How has branded search demand for RateGenius changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for RateGenius in the United States fell from 4.4K to 3.6K.
- Across the 12 months ending October 2026, RateGenius’ share of searches among auto refinance companies in the United States decreased from 16.2% to 10.9%.
- Across the 12 months ending October 2026, RateGenius’ share of searches among auto refinance companies in the United States peaked at 18.6% in February 2026 and was lowest at 10.8% in September 2026.
- Across the 12 months ending October 2026, RateGenius fell from 3rd to 5th among auto refinance companies in the United States.
How did search popularity change for United States auto refinance companies in October 2026?
6 changes
In October 2026, Caribou overtook Gravity Lending to rank 2nd among auto refinance companies in the United States, with 19.9% of the searches.
In October 2026, myAutoloan gained share of searches among auto refinance companies in the United States, from 3.9% to 4.8%.
In October 2026, Gravity Lending lost share of searches among auto refinance companies in the United States, from 19.8% to 16.3%.
In October 2026, iLending lost share of searches among auto refinance companies in the United States, from 8.7% to 7.3%.
Estimated monthly branded searches for Autopay in the United States rose 51.7% over 12 measured months, from 2.9K to 4.4K in October 2026.
Estimated monthly branded searches for Navy Federal Credit Union in the United States rose 22.7% over 12 measured months, from 6.6K to 8.1K in October 2026.
How are RateGenius’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using RateGenius’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rategenius
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