Brandwave

How popular isPolar?

In September 2026, people searched for Polar by name about 27,100 times in the United States, a 22.1% increase from the previous year. These searches made up 5.2% of all United States sparkling water brand searches, placing Polar seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about sparkling water brands, Polar appeared in three of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Polar is the seventh most searched of 10 competitors and the second most recommended in AI answers.

  1. Liquid DeathShare of searches 31.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. SpindriftShare of searches 14.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. LaCroixShare of searches 11.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. San PellegrinoShare of searches 9.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. PolarShare of searches 5.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top sparkling water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Polar was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Polar is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LaCroix1st
  2. Polar2nd
  3. San Pellegrino3rd
  4. Bubly4th
  5. Perrier5th
  6. Spindrift6th
  7. Waterloo7th
  8. Sparkling Ice8th
  9. Liquid Death–
  10. Hint–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spindrift3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LaCroix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • San Pellegrino3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Polar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bubly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perrier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sparkling Ice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sparkling water brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which sparkling water brands compete with Polar?

Polar against sparkling water brands in the United States, by month

Share of searches by month for Liquid Death, Spindrift, LaCroix, San Pellegrino, Hint, Sparkling Ice, Polar, Waterloo, Bubly, Perrier. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid DeathSpindriftLaCroixSan PellegrinoHintSparkling IcePolarWaterlooBublyPerrier
Oct 202538.8%11.7%11.7%7.8%5.2%7.8%4.3%5.2%5.2%2.3%
Nov 202534.8%12.8%12.8%8.6%5.7%8.6%3.8%4.7%5.7%2.6%
Dec 202519.8%8.9%8.9%5.9%4%5.9%2.6%3.2%4.8%36%
Jan 202631.9%14.3%14.3%7.8%6.4%7.8%4.3%5.2%4.3%3.5%
Feb 202637.5%11.3%11.3%9.2%6.2%7.6%5.1%5.1%4.1%2.8%
Mar 202630.1%13.5%13.5%11%7.4%7.4%4.9%4.9%4%3.3%
Apr 202629.9%13.4%13.4%11%7.3%7.3%6%4.9%4%2.7%
May 202629.3%13.1%13.1%8.8%8.8%7.2%7.2%5.9%3.9%2.6%
Jun 202628.7%12.9%12.9%8.6%8.6%7%8.6%7%3.1%2.6%
Jul 202629.3%13.1%13.1%8.8%8.8%7.2%7.2%7.2%2.6%2.6%
Aug 202632.7%12%12%8%6.6%8%5.4%9.8%2.9%2.4%
Sep 202631.9%14.3%11.7%9.6%7.8%7.8%5.2%5.2%3.5%2.9%

  1. 1.Liquid Death

    31.9%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -0.8 points.

  2. 2.Spindrift

    14.3%

    Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.LaCroix

    11.7%

    Moved from 2nd to 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  4. 4.San Pellegrino

    9.6%

    Moved from 5th to 4th. 49.5K estimated branded searches, 0% vs prior month. Share +1.5 points.

  5. 5.Hint

    7.8%

    Moved from 7th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

  6. 6.Sparkling Ice

    7.8%

    Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  7. 7.Polar

    5.2%

    Moved from 8th to 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  8. 8.Waterloo

    5.2%

    Moved from 4th to 8th. 27.1K estimated branded searches, -55.2% vs prior month. Share -4.6 points.

  9. 9.Bubly

    3.5%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  10. 10.Perrier

    2.9%

    Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare popularity between Polar and its closest rivals

Every comparison with Polar

9 comparisons

How has branded search demand for Polar changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Polar in the United States rose from 22.2K to 27.1K.
  • Across the 12 months ending September 2026, Polar’s share of searches among sparkling water brands in the United States increased from 4.3% to 5.2%.
  • Across the 12 months ending September 2026, Polar’s share of searches among sparkling water brands in the United States peaked at 8.6% in June 2026 and was lowest at 2.6% in December 2025.
  • Across the 12 months ending September 2026, Polar rose from 9th to 7th among sparkling water brands in the United States.

How did search popularity change for United States sparkling water brands in September 2026?

6 changes

  1. In September 2026, San Pellegrino overtook Waterloo to rank 4th among sparkling water brands in the United States, with 9.6% of the searches.

  2. In September 2026, Spindrift overtook LaCroix to rank 2nd among sparkling water brands in the United States, with 14.3% of the searches.

  3. In September 2026, Hint overtook Waterloo and Sparkling Ice to rank 5th among sparkling water brands in the United States, with 7.8% of the searches.

  4. In September 2026, Bubly gained share of searches among sparkling water brands in the United States, from 2.9% to 3.5%.

  5. In September 2026, Waterloo lost share of searches among sparkling water brands in the United States, from 9.8% to 5.2%.

  6. In September 2026, Liquid Death lost share of searches among sparkling water brands in the United States, from 32.7% to 31.9%.

How are Polar’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Polar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • polar seltzer

Do you work for Polar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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