Brandwave

How popular isMichelob Ultra Seltzer?

In September 2026, people searched for Michelob Ultra Seltzer by name about 3,600 times in the United States, a 24.1% increase from the previous year. These searches made up 1.3% of all United States hard seltzer brand searches, placing Michelob Ultra Seltzer seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about hard seltzer brands, Michelob Ultra Seltzer did not appear in any of the answers.

Search and AI answers in September 2026

Michelob Ultra Seltzer is the seventh most searched of 9 competitors and not listed in any AI answer.

  1. NÜTRLShare of searches 47.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. White ClawShare of searches 38.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. High NoonShare of searches 4.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. TrulyShare of searches 3.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Michelob Ultra SeltzerShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

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Top hard seltzer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Michelob Ultra Seltzer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. High Noon1st
  2. White Claw2nd
  3. Truly3rd
  4. NÜTRL4th
  5. Vizzy5th
  6. Bud Light Seltzer–
  7. Michelob Ultra Seltzer–
  8. Smirnoff–
  9. Corona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • White Claw5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • High Noon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Truly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NÜTRL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vizzy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bud Light Seltzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Michelob Ultra Seltzer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smirnoff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hard seltzer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which hard seltzer brands compete with Michelob Ultra Seltzer?

Michelob Ultra Seltzer against hard seltzer brands in the United States, by month

Share of searches by month for NÜTRL, White Claw, High Noon, Truly, Vizzy, Michelob Ultra Seltzer. The figures are in the table below the chart.

View monthly share of searches table
MonthNÜTRLWhite ClawHigh NoonTrulyVizzyBud Light SeltzerMichelob Ultra SeltzerSmirnoffCorona
Oct 202539.4%39.4%5.9%7.2%2.9%2.4%1%1.6%0.11%
Nov 202540.3%40.3%6%4.9%3.6%2.4%1.1%1.3%0.12%
Dec 202539.8%39.8%5.6%5.5%4.4%2.4%0.83%1.6%0.21%
Jan 202644.4%36.5%5.9%5%4%2.2%0.77%0.97%0.16%
Feb 202645.3%37.1%4.5%4%4.1%2.2%1.2%1.5%0.13%
Mar 202645.3%37.3%4.5%4.5%3.3%2.2%1.2%1.5%0.16%
Apr 202641.7%41.7%4.1%3.7%3.1%3.1%1.1%1.4%0.18%
May 202636.2%44.4%6.6%4.8%2.7%2.2%1.4%1.4%0.16%
Jun 202633.2%40.7%12.4%6.1%2.4%2%1.6%1.3%0.14%
Jul 202632.3%39.7%14.3%5.9%2.4%1.9%1.9%1.3%0.17%
Aug 202643%35%11.2%4.3%2.1%1.7%1.4%1.1%0.15%
Sep 202647.3%38.5%4.2%3.1%2.3%1.9%1.3%1.3%0.14%

  1. 1.NÜTRL

    47.3%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +4.3 points.

  2. 2.White Claw

    38.5%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +3.5 points.

  3. 3.High Noon

    4.2%

    Held 3rd. 12K estimated branded searches, -65.9% vs prior month. Share -7 points.

  4. 4.Truly

    3.1%

    Held 4th. 8.8K estimated branded searches, -34.8% vs prior month. Share -1.2 points.

  5. 5.Vizzy

    2.3%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Bud Light Seltzer

    1.9%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Michelob Ultra Seltzer

    1.3%

    Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Smirnoff

    1.3%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Corona

    0.14%

    Held 9th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Michelob Ultra Seltzer and its closest rivals

Every comparison with Michelob Ultra Seltzer

8 comparisons

How has branded search demand for Michelob Ultra Seltzer changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Michelob Ultra Seltzer in the United States rose from 2.9K to 3.6K.
  • Across the 12 months ending September 2026, Michelob Ultra Seltzer’s share of searches among hard seltzer brands in the United States peaked at 1.9% in July 2026 and was lowest at 0.77% in January 2026.
  • Across the 12 months ending September 2026, Michelob Ultra Seltzer rose from 8th to 7th among hard seltzer brands in the United States.

How did search popularity change for United States hard seltzer brands in September 2026?

6 changes

  1. In September 2026, NÜTRL gained share of searches among hard seltzer brands in the United States, from 43% to 47.3%.

  2. In September 2026, White Claw gained share of searches among hard seltzer brands in the United States, from 35% to 38.5%.

  3. In September 2026, High Noon lost share of searches among hard seltzer brands in the United States, from 11.2% to 4.2%.

  4. In September 2026, Truly lost share of searches among hard seltzer brands in the United States, from 4.3% to 3.1%.

  5. Estimated monthly branded searches for Michelob Ultra Seltzer in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Corona in the United States rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

How are Michelob Ultra Seltzer’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Michelob Ultra Seltzer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • michelob ultra seltzer

How the Brand Demand Index is measured

Who owns Michelob Ultra Seltzer?

Michelob Ultra Seltzer is owned by AB InBev. Brandwave also tracks Bud Light Seltzer, owned by the same company, in the United States.

Do you work for Michelob Ultra Seltzer? To request corrections or removal please contact us via our support page and we will be happy to assist.

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