Brandwave

How popular isJeep?

In September 2026, people searched for Jeep by name about 2.1 million times in the United States, a 7.7% decrease from the previous year. These searches made up 3.2% of all United States car brand searches, placing Jeep 12th out of 46 brands. When we asked both ChatGPT and Google AI Overviews about car brands, Jeep appeared in one of the five answers and was the 23rd most recommended of the 46.

Search and AI answers in September 2026

Jeep is the 12th most searched of 46 competitors and the 23rd most recommended in AI answers.

  1. ToyotaShare of searches 11.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. TeslaShare of searches 7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 15th
  3. HondaShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. FordShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. JeepShare of searches 3.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 23rd

+41 more

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jeep was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jeep is the 23rd most recommended of the 46.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda1st
  2. Toyota2nd
  3. Hyundai3rd
  4. Subaru4th
  5. Ford5th
  6. Lexus6th
  7. Kia7th
  8. +14 more
  9. Lincoln22nd
  10. Jeep23rd
  11. Ram24th
  12. +22 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toyota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Subaru3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ford2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mazda2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lexus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Audi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jeep1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+36 more

See every answer about car brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which car brands compete with Jeep?

Jeep against car brands in the United States, by month

Share of searches by month for Toyota, Tesla, Honda, Ford, Kia, Chevrolet, Hyundai, Nissan, Subaru, Mercedes-Benz, BMW, Jeep, Mazda, Porsche, Lexus, GMC, Volkswagen. The figures are in the table below the chart.

View monthly share of searches table
MonthToyotaTeslaHondaFordKiaChevroletHyundaiNissanSubaruMercedes-BenzBMWJeepMazdaPorscheLexusGMCVolkswagenAudiRivianAcuraDodgeCadillacLamborghiniLand RoverBuickVolvoChryslerGenesisRamFerrariLincolnInfinitiMcLarenRolls-RoyceAlfa RomeoMitsubishiMINIMaseratiAston MartinBentleyLucid MotorsFiatJaguarPolestarLotusVinFast
Oct 202510.1%6.4%6.3%6.6%4.5%5.6%4.8%3.6%3.5%3.4%3.5%3.4%3.1%3%2.3%2.4%2.5%2.2%1.3%1.8%2.3%2%1.7%1.5%1.1%1.1%0.98%0.89%0.86%0.81%0.66%0.68%0.54%0.54%0.66%0.51%0.47%0.46%0.44%0.47%0.36%0.3%0.34%0.16%0.13%0.11%
Nov 202510.1%5.6%6.8%6.6%4.8%5.4%4.9%3.7%3.5%3.3%3.7%3.4%3.3%3%2.4%2.4%2.6%2.1%1.1%1.9%2%2.1%1.5%1.5%1.1%1.3%0.94%0.82%0.9%0.69%0.59%0.72%0.57%0.46%0.6%0.49%0.49%0.4%0.46%0.46%0.36%0.29%0.3%0.17%0.14%0.11%
Dec 202510.1%5.5%6.4%6.4%4.7%5.4%4.8%3.6%3.5%3.4%4%3.6%3.1%3%2.8%2.4%2.5%2.1%1.3%1.9%2%2%1.5%1.5%1.1%1.5%0.98%0.95%0.86%0.67%0.57%0.7%0.55%0.45%0.58%0.48%0.47%0.39%0.45%0.54%0.45%0.31%0.29%0.16%0.11%0.11%
Jan 202610.5%5.7%7.2%6.3%4.6%5.3%4.7%3.5%3.6%3.3%3.4%3.4%3.3%2.9%2.7%2.4%2.5%2%1.2%2.2%2.1%1.9%1.6%1.4%1.1%1.3%0.83%0.87%0.91%0.65%0.63%0.67%0.43%0.53%0.57%0.54%0.46%0.37%0.43%0.44%0.42%0.29%0.29%0.16%0.11%0.09%
Feb 202610.8%5.7%6.8%6.5%5%5.2%4.4%3.9%3.8%3.1%3.6%3.4%3.1%2.6%2.5%2.7%2.3%2%1.7%2%2%2.1%1.4%1.4%1.1%1.2%0.88%0.81%0.84%0.68%0.73%0.71%0.46%0.46%0.57%0.48%0.49%0.39%0.46%0.45%0.46%0.27%0.3%0.17%0.11%0.09%
Mar 202610.3%5.6%7.1%6.2%5.1%5.4%4.9%3.6%3.6%3.1%3.3%3.5%3.3%2.8%2.5%2.4%2.5%1.9%1.9%2.1%2.1%1.8%1.5%1.3%1.1%1.1%0.95%0.88%0.85%0.6%0.68%0.67%0.49%0.4%0.61%0.52%0.52%0.42%0.49%0.41%0.42%0.29%0.28%0.18%0.15%0.1%
Apr 202610.5%6.7%6.7%6.2%5.1%5.3%4.6%3.7%3.1%3.2%3.5%3.3%3%2.9%2.5%2.4%2.4%1.9%1.7%1.9%2.1%1.9%1.5%1.5%1.1%1.1%0.97%0.85%0.81%0.62%0.68%0.61%0.51%0.51%0.62%0.53%0.54%0.53%0.51%0.5%0.44%0.3%0.28%0.23%0.15%0.1%
May 202610.6%6.7%6.7%6.2%5%5.2%4.2%3.4%3.2%3.1%3.4%3.3%3.4%2.9%2.7%2.3%2.2%2%1.7%2.1%2.1%1.9%1.5%1.4%1.1%1.1%0.95%0.79%0.75%0.92%0.71%0.6%0.5%0.5%0.62%0.53%0.53%0.52%0.5%0.49%0.39%0.3%0.28%0.23%0.18%0.1%
Jun 202610.7%6.4%7.1%6.2%5%5.4%4.5%3.7%3.4%3.2%3.2%3.3%3.4%2.8%2.4%2.3%2.3%1.9%2.1%2%2%1.7%1.4%1.2%1.2%1.1%0.98%0.82%0.91%0.67%0.68%0.61%0.45%0.45%0.63%0.51%0.48%0.47%0.45%0.44%0.4%0.36%0.28%0.25%0.16%0.11%
Jul 202611.1%6.1%7.1%6.1%5.5%5.4%4.7%3.9%3.4%2.8%3.2%3%3.4%2.7%2.5%2.2%2.3%1.8%1.9%2%2%1.8%1.2%1.4%1.2%1.2%0.97%0.93%0.79%0.67%0.71%0.61%0.45%0.45%0.62%0.48%0.47%0.39%0.45%0.44%0.4%0.4%0.26%0.36%0.16%0.09%
Aug 202610.5%6.7%7%6.3%5.3%5.2%4.9%3.6%3.2%2.9%3%3.2%3.3%2.7%2.7%2.3%2.2%1.9%1.9%1.9%2%1.9%1.4%1.4%1.2%1.1%0.92%0.89%0.75%0.63%0.78%0.62%0.42%0.52%0.63%0.45%0.55%0.44%0.52%0.42%0.39%0.37%0.25%0.19%0.15%0.1%
Sep 202611.2%7%6.8%6.2%5.2%5.2%4.4%3.6%3.3%3.3%3.2%3.2%3.2%2.6%2.5%2.4%2.2%2%2%1.9%1.9%1.8%1.4%1.3%1.1%1%0.92%0.83%0.74%0.68%0.66%0.66%0.55%0.55%0.53%0.48%0.48%0.47%0.45%0.44%0.38%0.32%0.25%0.25%0.14%0.11%
  1. 1.Toyota

    11.2%

    Held 1st. 7.5M estimated branded searches, -0.07% vs prior month. Share +0.7 points.

  2. 2.Tesla

    7%

    Moved from 3rd to 2nd. 4.7M estimated branded searches, -2.1% vs prior month. Share +0.3 points.

  3. 3.Honda

    6.8%

    Moved from 2nd to 3rd. 4.5M estimated branded searches, -9.4% vs prior month. Share -0.2 points.

  4. 4.Ford

    6.2%

    Held 4th. 4.1M estimated branded searches, -8.3% vs prior month. Share -0.1 points.

  5. 5.Kia

    5.2%

    Held 5th. 3.5M estimated branded searches, -8.9% vs prior month. Share -0.1 points.

  6. 6.Chevrolet

    5.2%

    Held 6th. 3.4M estimated branded searches, -7.2% vs prior month. Share 0 points.

  7. 7.Hyundai

    4.4%

    Held 7th. 2.9M estimated branded searches, -15.8% vs prior month. Share -0.5 points.

  8. 8.Nissan

    3.6%

    Held 8th. 2.4M estimated branded searches, -4.6% vs prior month. Share +0.1 points.

  9. 9.Subaru

    3.3%

    Moved from 11th to 9th. 2.2M estimated branded searches, -3.7% vs prior month. Share +0.1 points.

  10. Moved from 13th to 10th. 2.2M estimated branded searches, +4.7% vs prior month. Share +0.4 points.

  11. 11.BMW

    3.2%

    Moved from 12th to 11th. 2.2M estimated branded searches, 0% vs prior month. Share +0.2 points.

  12. 12.Jeep

    3.2%

    Moved from 10th to 12th. 2.1M estimated branded searches, -8.2% vs prior month. Share -0.1 points.

  13. 13.Mazda

    3.2%

    Moved from 9th to 13th. 2.1M estimated branded searches, -11.3% vs prior month. Share -0.2 points.

  14. 14.Porsche

    2.6%

    Moved from 15th to 14th. 1.7M estimated branded searches, -9.1% vs prior month. Share -0.1 points.

  15. 15.Lexus

    2.5%

    Moved from 14th to 15th. 1.6M estimated branded searches, -14.3% vs prior month. Share -0.2 points.

  16. 16.GMC

    2.4%

    Held 16th. 1.6M estimated branded searches, -5% vs prior month. Share 0 points.

  17. 17.Volkswagen

    2.2%

    Held 17th. 1.5M estimated branded searches, -5.4% vs prior month. Share 0 points.

  18. 18.Audi

    2%

    Moved from 20th to 18th. 1.3M estimated branded searches, -3.8% vs prior month. Share +0.1 points.

  19. 19.Rivian

    2%

    Moved from 22nd to 19th. 1.3M estimated branded searches, -1.8% vs prior month. Share +0.1 points.

  20. 20.Acura

    1.9%

    Moved from 21st to 20th. 1.3M estimated branded searches, -7.2% vs prior month. Share 0 points.

  21. 21.Dodge

    1.9%

    Moved from 18th to 21st. 1.3M estimated branded searches, -14% vs prior month. Share -0.2 points.

  22. 22.Cadillac

    1.8%

    Moved from 19th to 22nd. 1.2M estimated branded searches, -11.6% vs prior month. Share -0.1 points.

  23. Moved from 24th to 23rd. 919K estimated branded searches, -5.6% vs prior month. Share 0 points.

  24. 24.Land Rover

    1.3%

    Moved from 23rd to 24th. 870K estimated branded searches, -15.3% vs prior month. Share -0.1 points.

  25. 25.Buick

    1.1%

    Held 25th. 758K estimated branded searches, -11.7% vs prior month. Share -0.1 points.

  26. 26.Volvo

    1%

    Held 26th. 686K estimated branded searches, -13.7% vs prior month. Share -0.1 points.

  27. 27.Chrysler

    0.92%

    Held 27th. 612K estimated branded searches, -6.8% vs prior month. Share 0 points.

  28. 28.Genesis

    0.83%

    Held 28th. 550K estimated branded searches, -12.8% vs prior month. Share -0.1 points.

  29. 29.Ram

    0.74%

    Moved from 30th to 29th. 495K estimated branded searches, -6.8% vs prior month. Share 0 points.

  30. 30.Ferrari

    0.68%

    Moved from 32nd to 30th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  31. 31.Lincoln

    0.66%

    Moved from 29th to 31st. 441K estimated branded searches, -20.2% vs prior month. Share -0.1 points.

  32. 32.Infiniti

    0.66%

    Moved from 33rd to 32nd. 440K estimated branded searches, 0% vs prior month. Share 0 points.

  33. 33.McLaren

    0.55%

    Moved from 39th to 33rd. 368K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  34. 34.Rolls-Royce

    0.55%

    Moved from 36th to 34th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  35. 35.Alfa Romeo

    0.53%

    Moved from 31st to 35th. 353K estimated branded searches, -21.8% vs prior month. Share -0.1 points.

  36. 36.Mitsubishi

    0.48%

    Moved from 37th to 36th. 321K estimated branded searches, -0.47% vs prior month. Share 0 points.

  37. 37.MINI

    0.48%

    Moved from 34th to 37th. 319K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  38. 38.Maserati

    0.47%

    Held 38th. 313K estimated branded searches, -0.85% vs prior month. Share 0 points.

  39. 39.Aston Martin

    0.45%

    Moved from 35th to 39th. 301K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  40. 40.Bentley

    0.44%

    Held 40th. 296K estimated branded searches, 0% vs prior month. Share 0 points.

  41. 41.Lucid Motors

    0.38%

    Held 41st. 250K estimated branded searches, -9.3% vs prior month. Share 0 points.

  42. 42.Fiat

    0.32%

    Held 42nd. 213K estimated branded searches, -19.2% vs prior month. Share 0 points.

  43. 43.Jaguar

    0.25%

    Held 43rd. 168K estimated branded searches, -7.5% vs prior month. Share 0 points.

  44. 44.Polestar

    0.25%

    Held 44th. 165K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  45. 45.Lotus

    0.14%

    Held 45th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  46. 46.VinFast

    0.11%

    Held 46th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Jeep and its closest rivals

Every comparison with Jeep

11 comparisons

How has branded search demand for Jeep changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jeep in the United States fell from 2.3M to 2.1M.
  • Across the 12 months ending September 2026, Jeep’s share of searches among car brands in the United States held steady, from 3.4% to 3.2%.

How did search popularity change for United States car brands in September 2026?

6 changes
  1. In September 2026, Toyota gained share of searches among car brands in the United States, from 10.5% to 11.2%.

  2. In September 2026, McLaren rose from 39th to 33rd among car brands in the United States.

  3. In September 2026, Mercedes-Benz rose from 13th to 10th among car brands in the United States.

  4. In September 2026, Rivian rose from 22nd to 19th among car brands in the United States.

  5. In September 2026, Audi rose from 20th to 18th among car brands in the United States.

  6. In September 2026, Ferrari rose from 32nd to 30th among car brands in the United States.

How are Jeep’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Jeep’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jeep
  • jeep cherokee
  • jeep compass
  • jeep gladiator
  • jeep grand cherokee
  • jeep grand wagoneer
  • jeep wagoneer
  • jeep wrangler

Do you work for Jeep? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Jeep your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.