How popular isIDShield?
In September 2026, people searched for IDShield by name about 1,900 times in the United States, a 20.8% decrease from the previous year. These searches made up 1.3% of all United States identity protection service searches, placing IDShield fourth out of seven services. When we asked both ChatGPT and Google AI Overviews about identity protection services, IDShield appeared in two of the five answers and was the fifth most recommended of the seven.
IDShield is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.
LifeLockShare of searches 89.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Identity GuardShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
IdentityForceShare of searches 1.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
IDShieldShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
AuraShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top identity protection services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, IDShield was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. IDShield is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LifeLock5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aura5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- IdentityForce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- IDShield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PrivacyGuard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Identity Guard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Complete ID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about identity protection services
5 answers
Asked ChatGPT
“Which identity protection service should I use in the US?”
Asked ChatGPT
“What are the best identity protection services in the US?”
Asked ChatGPT
“What's the best identity protection service in the US for identity theft protection?”
Searched Google, AI Overview
“identity theft protection”
Searched Google, AI Overview
“credit monitoring service”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Which identity protection services compete with IDShield?
Share of searches by month for LifeLock, Identity Guard, IDShield. The figures are in the table below the chart.
View monthly share of searches table
| Month | LifeLock | Identity Guard | IdentityForce | IDShield | Aura | PrivacyGuard | Complete ID |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 6.3% | 2.8% | 1.5% | 0.83% | 1.2% | 0.83% |
| Nov 2025 | 87.9% | 5.3% | 2.3% | 1.9% | 0.85% | 1% | 0.65% |
| Dec 2025 | 86.7% | 6.4% | 2.3% | 1.2% | 0.83% | 1% | 1.5% |
| Jan 2026 | 85.6% | 6.3% | 3.4% | 1.8% | 0.82% | 1.2% | 0.82% |
| Feb 2026 | 87.9% | 5.3% | 2.9% | 1.6% | 0.65% | 1% | 0.65% |
| Mar 2026 | 90% | 4.4% | 2% | 1.3% | 0.71% | 1% | 0.55% |
| Apr 2026 | 89% | 5.3% | 1.9% | 1.3% | 0.86% | 1.1% | 0.58% |
| May 2026 | 87.1% | 5.2% | 2.9% | 1.5% | 1.3% | 1.3% | 0.79% |
| Jun 2026 | 88% | 5.3% | 2.3% | 1.3% | 1% | 1.3% | 0.8% |
| Jul 2026 | 87.2% | 5.2% | 2.3% | 1.9% | 1.3% | 1.3% | 0.79% |
| Aug 2026 | 89.4% | 4.4% | 1.9% | 1.6% | 1.3% | 0.86% | 0.58% |
| Sep 2026 | 89.7% | 4.4% | 1.9% | 1.3% | 1.1% | 1.1% | 0.58% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.7% | 135K | 0% | +0.3 points | |
| 2, held 2nd | 4.4% | 6.6K | 0% | 0 points | |
| 3, held 3rd | 1.9% | 2.9K | 0% | 0 points | |
| 4, held 4th | 1.3% | 1.9K | -20.8% | -0.3 points | |
| 5, held 5th | 1.1% | 1.6K | -15.8% | -0.2 points | |
| 6, held 6th | 1.1% | 1.6K | +23.1% | +0.2 points | |
| 7, held 7th | 0.58% | 880 | 0% | 0 points |
1.
LifeLock89.7%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.4%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
1.9%
Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.
IDShield1.3%
Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
5.
Aura1.1%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
1.1%
Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.2 points.
0.58%
Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between IDShield and its closest rivals
Every comparison with IDShield
6 comparisons
How has branded search demand for IDShield changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for IDShield in the United States fell from 2.4K to 1.9K.
- Across the 12 months ending September 2026, IDShield’s share of searches among identity protection services in the United States held steady, from 1.5% to 1.3%.
How did search popularity change for United States identity protection services in September 2026?
6 changes
Estimated monthly branded searches for Aura in the United States rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
Estimated monthly branded searches for IdentityForce in the United States fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
Estimated monthly branded searches for Identity Guard in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Complete ID in the United States fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
Estimated monthly branded searches for IDShield in the United States fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for PrivacyGuard in the United States fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are IDShield’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using IDShield’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- idshield
Who owns IDShield?
IDShield is owned by LegalShield. Brandwave also tracks LegalShield, owned by the same company, in the United States.
Do you work for IDShield? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is IDShield your brand?
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