Brandwave

How popular isI Drive Safely?

In September 2026, people searched for I Drive Safely by name about 33,100 times in the United States, an 18.3% decrease from the previous year. These searches made up 44.3% of all United States online driver’s ed searches, placing I Drive Safely first out of six brands. When we asked both ChatGPT and Google AI Overviews about online driver’s ed, I Drive Safely appeared in two of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

I Drive Safely is the most searched of 6 competitors and the second most recommended in AI answers.

  1. I Drive SafelyShare of searches 44.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. AceableShare of searches 19.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. Coastline AcademyShare of searches 19.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. ZutobiShare of searches 8.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. Driving-Tests.orgShare of searches 4.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+1 more

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Top online driver’s ed in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, I Drive Safely was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. I Drive Safely is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aceable1st
  2. I Drive Safely2nd
  3. DriversEd.com3rd
  4. Coastline Academy–
  5. Zutobi–
  6. Driving-Tests.org–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DriversEd.com3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • I Drive Safely2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aceable2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zutobi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coastline Academy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Driving-Tests.org0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about online driver’s ed

4 answers
  • Asked ChatGPT

    “What's the best online driver's ed course?”

    1. 1Aceable
    2. 2I Drive Safely
    3. 3DriversEd.com
  • Asked ChatGPT

    “Which online driver's ed is best for teens getting their permit?”

    1. 1Aceable
    2. 2DriversEd.com
  • Asked ChatGPT

    “What's the best app to practice for the permit test?”

    1. 1Zutobi
  • Searched Google, AI Overview

    “drivers ed”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “online drivers ed”

    1. 1I Drive Safely
    2. 2DriversEd.com

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which online driver’s ed compete with I Drive Safely?

I Drive Safely against online driver’s ed in the United States, by month

Share of searches by month for I Drive Safely, Aceable, Coastline Academy, Zutobi, Driving-Tests.org, DriversEd.com. The figures are in the table below the chart.

View monthly share of searches table
MonthI Drive SafelyAceableCoastline AcademyZutobiDriving-Tests.orgDriversEd.com
Oct 202548.2%17.6%17.6%7.9%6.4%2.3%
Nov 202542.9%19.2%19.2%8.6%7%3.1%
Dec 202538.4%25.8%17.2%7.7%7.7%3.4%
Jan 202633.9%18.5%18.5%8.3%8.3%12.4%
Feb 202639.5%21.6%21.6%7.9%6.5%2.9%
Mar 202633.6%18.4%18.4%6.7%4.5%18.4%
Apr 202643.5%19.4%19.4%8.7%5.8%3.1%
May 202638.4%21%21%7.7%4.2%7.7%
Jun 202638%20.8%25.5%9.3%4.1%2.2%
Jul 202632.6%17.8%17.8%8%21.9%1.9%
Aug 202639.4%17.6%21.5%9.6%9.6%2.3%
Sep 202644.3%19.8%19.8%8.8%4.8%2.5%
  1. Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +4.9 points.

  2. 2.Aceable

    19.8%

    Moved from 3rd to 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. Moved from 2nd to 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. 4.Zutobi

    8.8%

    Moved from 5th to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  5. Moved from 4th to 5th. 3.6K estimated branded searches, -55.6% vs prior month. Share -4.8 points.

  6. Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between I Drive Safely and its closest rivals

Every comparison with I Drive Safely

5 comparisons

How has branded search demand for I Drive Safely changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for I Drive Safely in the United States fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, I Drive Safely’s share of searches among online driver’s ed in the United States decreased from 48.2% to 44.3%.
  • Across the 12 months ending September 2026, I Drive Safely’s share of searches among online driver’s ed in the United States peaked at 48.2% in October 2025 and was lowest at 32.6% in July 2026.

How did search popularity change for United States online driver’s ed in September 2026?

5 changes
  1. In September 2026, Aceable overtook Coastline Academy to rank 2nd among online driver’s ed in the United States, with 19.8% of the searches.

  2. In September 2026, I Drive Safely gained share of searches among online driver’s ed in the United States, from 39.4% to 44.3%.

  3. In September 2026, Driving-Tests.org lost share of searches among online driver’s ed in the United States, from 9.6% to 4.8%.

  4. In September 2026, Coastline Academy lost share of searches among online driver’s ed in the United States, from 21.5% to 19.8%.

  5. In September 2026, Zutobi lost share of searches among online driver’s ed in the United States, from 9.6% to 8.8%.

How are I Drive Safely’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using I Drive Safely’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • i drive safely

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How the Brand Demand Index is measured

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Is I Drive Safely your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.