Brandwave

How popular isHometap?

In October 2026, people searched for Hometap by name about 14,800 times in the United States, about the same as the previous year. These searches made up 44.2% of all United States home equity investment company searches, placing Hometap first out of five companies. When we asked both ChatGPT and Google AI Overviews about home equity investment companies, Hometap appeared in two of the five answers and was the second most recommended of the five.

Search and AI answers in October 2026

Hometap is the most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. HometapShare of searches 44.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. SpliteroShare of searches 29.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. FigureShare of searches 16.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. PointShare of searches 7.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  5. UnlockShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top home equity investment companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hometap was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hometap is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Point1st
  2. Hometap2nd
  3. Unlock3rd
  4. Splitero4th
  5. Figure–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hometap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Point2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Unlock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splitero1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Figure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home equity investment companies

5 answers

  • Asked ChatGPT

    “Which home equity investment company should I use in the US?”

    1. 1Point
    2. 2Hometap
    3. 3Unlock

  • Asked ChatGPT

    “What are the best home equity investment companies in the US?”

    1. 1Point
    2. 2Hometap
    3. 3Unlock
    4. 4Splitero

  • Asked ChatGPT

    “What's the best way in the US to get cash from my home equity without a monthly payment?”

    1. Searched Google, AI Overview

      “home equity investment”

      1. Searched Google, AI Overview

        “heloc”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

        How often do people search for Hometap compared with other United States home equity investment companies?

        Hometap against home equity investment companies in the United States, by month

        Share of searches by month for Hometap, Splitero, Figure, Point, Unlock. The figures are in the table below the chart.

        View monthly share of searches table
        MonthHometapSpliteroFigurePointUnlock
        Nov 202554.2%24.2%13.2%4.8%3.7%
        Dec 202552.7%23.5%15.7%4.6%3.6%
        Jan 202648.4%21.6%21.6%4.2%4.2%
        Feb 202650.9%18.6%22.7%4.5%3.4%
        Mar 202647.9%17.5%26.2%5.2%3.2%
        Apr 202645.7%20.4%25%4.9%4%
        May 202639.5%26.5%26.5%4.2%3.3%
        Jun 202641.5%27.7%22.7%4.5%3.6%
        Jul 202641.8%28%22.9%4.5%2.8%
        Aug 202640.7%33.2%18.1%5.2%2.7%
        Sep 202642%34.4%15.3%5.4%2.8%
        Oct 202644.2%29.6%16.1%7.2%3%

        1. 1.Hometap

          44.2%

          Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +2.1 points.

        2. 2.Splitero

          29.6%

          Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -4.8 points.

        3. 3.Figure

          16.1%

          Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.8 points.

        4. 4.Point

          7.2%

          Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +1.8 points.

        5. 5.Unlock

          3%

          Held 5th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

        Compare popularity between Hometap and its closest rivals

        Every comparison with Hometap

        4 comparisons

        How has branded search demand for Hometap changed in the United States over the last 12 months?

        3 findings
        • Across the 12 months ending October 2026, estimated monthly branded searches for Hometap in the United States held steady at 14.8K.
        • Across the 12 months ending October 2026, Hometap’s share of searches among home equity investment companies in the United States decreased from 54.2% to 44.2%.
        • Across the 12 months ending October 2026, Hometap’s share of searches among home equity investment companies in the United States peaked at 54.2% in November 2025 and was lowest at 39.5% in May 2026.

        How did search popularity change for United States home equity investment companies in October 2026?

        4 changes

        1. In October 2026, Hometap gained share of searches among home equity investment companies in the United States, from 42% to 44.2%.

        2. In October 2026, Point gained share of searches among home equity investment companies in the United States, from 5.4% to 7.2%.

        3. In October 2026, Figure gained share of searches among home equity investment companies in the United States, from 15.3% to 16.1%.

        4. In October 2026, Splitero lost share of searches among home equity investment companies in the United States, from 34.4% to 29.6%.

        How are Hometap’s branded searches counted?

        1 search term

        Brandwave collects information about searches that people make online using Hometap’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • hometap

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        How the Brand Demand Index is measured

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