Brandwave

How popular isG&A Partners?

In September 2026, people searched for G&A Partners by name about 12,100 times in the United States, about the same as the previous year. These searches made up 5.1% of all United States PEO service searches, placing G&A Partners sixth out of ten services. When we asked both ChatGPT and Google AI Overviews about PEO services, G&A Partners did not appear in any of the answers.

Search and AI answers in September 2026

G&A Partners is the sixth most searched of 10 competitors and not listed in any AI answer.

  1. InsperityShare of searches 38.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  2. TriNetShare of searches 25.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. CoAdvantageShare of searches 9.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Engage PEOShare of searches 9.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. G&A PartnersShare of searches 5.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+5 more

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Top PEO services in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, G&A Partners did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Justworks1st
  2. ADP2nd
  3. TriNet3rd
  4. Insperity4th
  5. Paychex5th
  6. Rippling6th
  7. CoAdvantage–
  8. Engage PEO–
  9. G&A Partners–
  10. Vensure–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Insperity4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TriNet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ADP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Justworks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rippling2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Paychex2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CoAdvantage0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Engage PEO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • G&A Partners0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vensure0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about PEO services

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which PEO services compete with G&A Partners?

G&A Partners against PEO services in the United States, by month

Share of searches by month for Insperity, TriNet, CoAdvantage, Engage PEO, ADP, G&A Partners, Vensure. The figures are in the table below the chart.

View monthly share of searches table
MonthInsperityTriNetCoAdvantageEngage PEOADPG&A PartnersVensureJustworksRipplingPaychex
Oct 202534.9%28.5%10.4%7%10.4%4.7%2.5%0.66%0.5%0.34%
Nov 202536.1%29.5%10.8%7.2%8.9%4%2.2%0.6%0.4%0.29%
Dec 202538.4%25.8%9.5%7.7%9.5%5.2%2.8%0.46%0.35%0.31%
Jan 202632.8%27%12.1%9.9%8.1%5.4%3.6%0.48%0.39%0.26%
Feb 202639.7%26.7%9.8%6.5%8%4.4%3.6%0.55%0.36%0.32%
Mar 202636.8%30.3%9.1%6.1%9.1%4%3.3%0.6%0.43%0.33%
Apr 202636.1%29.7%8.9%5.9%10.8%4%3.2%0.56%0.43%0.43%
May 202637.5%25%9.2%7.5%9.2%5%5%0.8%0.41%0.36%
Jun 202634.5%28.2%10.3%6.9%8.5%5.6%4.6%0.75%0.38%0.34%
Jul 202638.1%25.5%9.3%7.6%9.3%5.1%3.4%0.88%0.42%0.37%
Aug 202636.7%30%9%7.3%7.3%4.9%3.3%0.75%0.41%0.29%
Sep 202638.1%25.5%9.3%9.3%7.6%5.1%3.4%0.76%0.55%0.37%

  1. 1.Insperity

    38.1%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.TriNet

    25.5%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  3. 3.CoAdvantage

    9.3%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Engage PEO

    9.3%

    Moved from 5th to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +2 points.

  5. 5.ADP

    7.6%

    Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.G&A Partners

    5.1%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Vensure

    3.4%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Justworks

    0.76%

    Held 8th. 1.8K estimated branded searches, -2.2% vs prior month. Share 0 points.

  9. 9.Rippling

    0.55%

    Held 9th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

  10. 10.Paychex

    0.37%

    Held 10th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare popularity between G&A Partners and its closest rivals

Every comparison with G&A Partners

9 comparisons

How has branded search demand for G&A Partners changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for G&A Partners in the United States held steady at 12.1K.
  • Across the 12 months ending September 2026, G&A Partners’ share of searches among PEO services in the United States peaked at 5.6% in June 2026 and was lowest at 4% in November 2025.

How did search popularity change for United States PEO services in September 2026?

6 changes

  1. In September 2026, Engage PEO overtook ADP to rank 4th among PEO services in the United States, with 9.3% of the searches.

  2. In September 2026, Insperity gained share of searches among PEO services in the United States, from 36.7% to 38.1%.

  3. In September 2026, TriNet lost share of searches among PEO services in the United States, from 30% to 25.5%.

  4. Estimated monthly branded searches for Vensure in the United States rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  5. Estimated monthly branded searches for ADP in the United States fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  6. Estimated monthly branded searches for CoAdvantage in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are G&A Partners’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using G&A Partners’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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