Brandwave

How popular isFragranceNet?

In September 2026, people searched for FragranceNet by name about 368,000 times in the United States, about the same as the previous year. These searches made up 31.5% of all United States perfume retailer searches, placing FragranceNet second out of six retailers. When we asked both ChatGPT and Google AI Overviews about perfume retailers, FragranceNet appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

FragranceNet is the second most searched of 6 competitors and the most recommended in AI answers.

  1. JomashopShare of searches 58.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. FragranceNetShare of searches 31.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. PerfumaniaShare of searches 5.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. FragranceXShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Fragrance OutletShare of searches 1.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top perfume retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FragranceNet was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. FragranceNet is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FragranceNet1st
  2. FragranceX2nd
  3. Jomashop3rd
  4. FragranceBuy4th
  5. Perfumania5th
  6. Fragrance Outlet6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FragranceNet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jomashop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FragranceX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Perfumania2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FragranceBuy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fragrance Outlet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about perfume retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 28, 2026.

Which perfume retailers compete with FragranceNet?

FragranceNet against perfume retailers in the United States, by month

Share of searches by month for Jomashop, FragranceNet, Perfumania, FragranceX. The figures are in the table below the chart.

View monthly share of searches table
MonthJomashopFragranceNetPerfumaniaFragranceXFragrance OutletFragranceBuy
Oct 202552.3%34.6%5.7%3.1%2.6%1.7%
Nov 202547.5%38.5%6.3%3.5%2.8%1.3%
Dec 202546.6%37.8%7.6%4.2%2.8%1%
Jan 202657.2%31%5.1%3.4%2.3%1%
Feb 202652.3%34.7%5.7%3.8%2.6%0.93%
Mar 202656.8%30.8%5.1%4.1%2.3%0.83%
Apr 202653.3%35.3%4.8%3.9%2.1%0.64%
May 202653.6%35.6%4.8%3.2%2.1%0.64%
Jun 202657.8%31.4%5.2%2.8%2.3%0.56%
Jul 202657.8%31.4%5.2%2.8%2.3%0.56%
Aug 202657.8%31.4%5.2%2.8%2.3%0.56%
Sep 202658.1%31.5%5.2%2.8%1.9%0.46%

  1. 1.Jomashop

    58.1%

    Held 1st. 680K estimated branded searches, +0.18% vs prior month. Share +0.3 points.

  2. 2.FragranceNet

    31.5%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Perfumania

    5.2%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.FragranceX

    2.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Fragrance Outlet

    1.9%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  6. 6.FragranceBuy

    0.46%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between FragranceNet and its closest rivals

Every comparison with FragranceNet

5 comparisons

How has branded search demand for FragranceNet changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FragranceNet in the United States held steady at 368K.
  • Across the 12 months ending September 2026, FragranceNet’s share of searches among perfume retailers in the United States decreased from 34.6% to 31.5%.
  • Across the 12 months ending September 2026, FragranceNet’s share of searches among perfume retailers in the United States peaked at 38.5% in November 2025 and was lowest at 30.8% in March 2026.

How did search popularity change for United States perfume retailers in September 2026?

3 changes

  1. Estimated monthly branded searches for Jomashop in the United States rose 22.4% over 12 measured months, from 555K to 680K in September 2026.

  2. Estimated monthly branded searches for FragranceBuy in the United States fell 70.2% over 12 measured months, from 18.1K to 5.4K in September 2026.

  3. Estimated monthly branded searches for Fragrance Outlet in the United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are FragranceNet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using FragranceNet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fragrancenet

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How the Brand Demand Index is measured

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