Brandwave

How popular isDIRECTV STREAM in search?

In September 2026, people searched for DIRECTV STREAM by name about 246,000 times in the United States, a 45.3% decrease from the previous year. These searches made up 2.3% of all United States live TV streaming service searches, placing DIRECTV STREAM fifth out of six services.

Share of searches, September 2026
  1. YouTube TV70.9%
  2. Fubo14.2%
  3. Sling TV6.4%
  4. Hulu4.3%
  5. DIRECTV STREAM2.3%
  6. Philo1.9%
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Which live TV streaming services compete with DIRECTV STREAM?

DIRECTV STREAM against live TV streaming services in the United States, by month

Share of searches by month for YouTube TV, Fubo, Sling TV, Hulu, DIRECTV STREAM. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTube TVFuboSling TVHuluDIRECTV STREAMPhilo
Oct 202559.8%14.6%9.8%9.8%3.6%2.5%
Nov 202551.9%19%10.4%12.7%3.8%2.1%
Dec 202559.4%14.5%9.8%9.8%3.6%3%
Jan 202659%17.6%9.6%7.9%2.9%3%
Feb 202667.7%11.1%7.4%7.4%3.3%2.9%
Mar 202658.8%14.3%6.5%14.3%3.5%2.5%
Apr 202663.2%15.5%8.5%5.7%3.8%3.3%
May 202667.3%13.5%7.4%5%3.3%3.5%
Jun 202665.4%19.5%5.9%3.9%2.6%2.7%
Jul 202664%19.1%5.8%4.7%3.1%3.4%
Aug 202664.7%15.8%7.1%5.8%3.2%3.4%
Sep 202670.9%14.2%6.4%4.3%2.3%1.9%

  1. 1.YouTube TV

    70.9%

    Held 1st. 7.5M estimated branded searches, +82.9% vs prior month. Share +6.2 points.

  2. 2.Fubo

    14.2%

    Held 2nd. 1.5M estimated branded searches, +50% vs prior month. Share -1.6 points.

  3. 3.Sling TV

    6.4%

    Held 3rd. 673K estimated branded searches, +49.6% vs prior month. Share -0.7 points.

  4. 4.Hulu

    4.3%

    Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share -1.6 points.

  5. 5.DIRECTV STREAM

    2.3%

    Moved from 6th to 5th. 246K estimated branded searches, +22.4% vs prior month. Share -0.8 points.

  6. 6.Philo

    1.9%

    Moved from 5th to 6th. 206K estimated branded searches, -4.2% vs prior month. Share -1.4 points.

Compare search popularity between DIRECTV STREAM and its closest rivals

Every comparison with DIRECTV STREAM

5 comparisons

How has branded search demand for DIRECTV STREAM changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DIRECTV STREAM in the United States fell from 450K to 246K.
  • Across the 12 months ending September 2026, DIRECTV STREAM’s share of searches among live TV streaming services in the United States decreased from 3.6% to 2.3%.
  • Across the 12 months ending September 2026, DIRECTV STREAM’s share of searches among live TV streaming services in the United States peaked at 3.8% in November 2025 and was lowest at 2.3% in September 2026.

How did search popularity change for United States live TV streaming services in September 2026?

6 changes

  1. In September 2026, YouTube TV gained share of searches among live TV streaming services in the United States, from 64.7% to 70.9%.

  2. In September 2026, Fubo lost share of searches among live TV streaming services in the United States, from 15.8% to 14.2%.

  3. In September 2026, Hulu lost share of searches among live TV streaming services in the United States, from 5.8% to 4.3%.

  4. In September 2026, Philo lost share of searches among live TV streaming services in the United States, from 3.4% to 1.9%.

  5. In September 2026, DIRECTV STREAM lost share of searches among live TV streaming services in the United States, from 3.2% to 2.3%.

  6. In September 2026, Sling TV lost share of searches among live TV streaming services in the United States, from 7.1% to 6.4%.

How are DIRECTV STREAM’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using DIRECTV STREAM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • directv stream

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How the Brand Demand Index is measured

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