Brandwave

How popular isBulletproof?

In September 2026, people searched for Bulletproof by name about 27,100 times in the United States, about the same as the previous year. These searches made up 2.5% of all United States coffee brand searches, placing Bulletproof 12th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about coffee brands, Bulletproof did not appear in any of the answers.

Search and AI answers in September 2026

Bulletproof is the 12th most searched of 15 competitors and not listed in any AI answer.

  1. Peet's CoffeeShare of searches 40.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Black Rifle CoffeeShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Café BusteloShare of searches 8.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. La ColombeShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BulletproofShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bulletproof did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lavazza1st
  2. Peet's Coffee2nd
  3. Stumptown3rd
  4. Café Bustelo4th
  5. Counter Culture Coffee5th
  6. Folgers6th
  7. Intelligentsia7th
  8. +5 more
  9. Dunkin'–
  10. Bulletproof–
  11. Lifeboost–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lavazza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Café Bustelo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stumptown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Folgers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Death Wish Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onyx Coffee Lab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Counter Culture Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intelligentsia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bulletproof0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which coffee brands compete with Bulletproof?

Bulletproof against coffee brands in the United States, by month

Share of searches by month for Peet's Coffee, Black Rifle Coffee, Café Bustelo, La Colombe, Folgers, Death Wish Coffee, Illy, Lavazza, Dunkin', Onyx Coffee Lab, Stumptown, Bulletproof, Lifeboost, Counter Culture Coffee. The figures are in the table below the chart.

View monthly share of searches table
MonthPeet's CoffeeBlack Rifle CoffeeCafé BusteloLa ColombeFolgersDeath Wish CoffeeIllyLavazzaDunkin'Onyx Coffee LabStumptownBulletproofLifeboostCounter Culture CoffeeIntelligentsia
Oct 202539.2%11.8%7.8%6.5%4.3%4.3%1.9%3.5%9.6%1.9%2.4%1.9%1.3%1.6%1.9%
Nov 202528.9%12.9%4.8%4.8%3.2%2.6%1.7%3.2%28.9%1.7%2.1%1.4%0.95%1.4%1.4%
Dec 202520.8%9.3%4.2%3.4%2.3%2.3%1.3%2.3%46.1%1.5%1.9%1.3%1.3%1%1.3%
Jan 202640.1%12%6.6%5.4%4.4%3.6%2.4%3.6%6.6%2%3.6%3.6%2%2%2%
Feb 202635.6%13%7.2%5.8%4.8%3.9%2.6%3.2%10.7%2.1%3.2%2.6%1.8%1.8%1.8%
Mar 202636%13.2%7.2%7.2%4.8%4%2.2%3.2%8.8%2.6%2.6%2.6%1.8%1.8%1.8%
Apr 202637.7%11.3%7.6%6.2%4.1%3.4%2.8%3.4%11.3%2.3%2.8%2.3%1.5%1.9%1.5%
May 202645.5%11.2%7.5%6.1%4.1%3.4%2.2%3.4%3.4%2.2%3.4%2.2%1.8%1.8%1.8%
Jun 202643.2%10.6%7.1%7.1%4.8%3.9%2.6%3.9%2.1%2.6%3.9%2.6%1.7%2.1%1.7%
Jul 202641.9%12.6%8.4%6.9%4.6%3.8%2.5%3.8%2.1%3.1%3.1%2.1%1.4%2.1%1.7%
Aug 202647%9.4%7.7%6.3%5.2%3.5%2.3%3.5%2.3%2.8%2.8%1.9%1.9%1.9%1.5%
Sep 202640.9%10%8.2%6.7%5.5%3.7%3.7%3.7%3%3%3%2.5%2.5%2%1.6%

  1. 1.Peet's Coffee

    40.9%

    Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -6.1 points.

  2. 2.Black Rifle Coffee

    10%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Café Bustelo

    8.2%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.La Colombe

    6.7%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Folgers

    5.5%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Death Wish Coffee

    3.7%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Illy

    3.7%

    Moved from 11th to 7th. 40.5K estimated branded searches, +49.4% vs prior month. Share +1.4 points.

  8. 8.Lavazza

    3.7%

    Moved from 7th to 8th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Dunkin'

    3%

    Moved from 10th to 9th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  10. 10.Onyx Coffee Lab

    3%

    Moved from 8th to 10th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  11. 11.Stumptown

    3%

    Moved from 9th to 11th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  12. 12.Bulletproof

    2.5%

    Held 12th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

  13. 13.Lifeboost

    2.5%

    Moved from 14th to 13th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

  14. 14.Counter Culture Coffee

    2%

    Moved from 13th to 14th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  15. 15.Intelligentsia

    1.6%

    Held 15th. 18.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Dunkin' and Onyx Coffee Lab sell other things too, so only their searches that name this product count here, like “dunkin coffee”.

Compare popularity between Bulletproof and its closest rivals

Every comparison with Bulletproof

14 comparisons

How has branded search demand for Bulletproof changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bulletproof in the United States held steady at 27.1K.
  • Across the 12 months ending September 2026, Bulletproof’s share of searches among coffee brands in the United States increased from 1.9% to 2.5%.
  • Across the 12 months ending September 2026, Bulletproof’s share of searches among coffee brands in the United States peaked at 3.6% in January 2026 and was lowest at 1.3% in December 2025.
  • Across the 12 months ending September 2026, Bulletproof fell from 10th to 12th among coffee brands in the United States.

How did search popularity change for United States coffee brands in September 2026?

6 changes

  1. In September 2026, Lifeboost overtook Counter Culture Coffee to rank 13th among coffee brands in the United States, with 2.5% of the searches.

  2. In September 2026, Dunkin' overtook Onyx Coffee Lab and Stumptown to rank 9th among coffee brands in the United States, with 3% of the searches.

  3. In September 2026, Illy overtook Lavazza and 3 others to rank 7th among coffee brands in the United States, with 3.7% of the searches.

  4. In September 2026, Black Rifle Coffee gained share of searches among coffee brands in the United States, from 9.4% to 10%.

  5. In September 2026, Bulletproof gained share of searches among coffee brands in the United States, from 1.9% to 2.5%.

  6. In September 2026, Peet's Coffee lost share of searches among coffee brands in the United States, from 47% to 40.9%.

How are Bulletproof’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bulletproof’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bulletproof coffee

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