Brandwave

How popular isAlka-Seltzer Plus?

In September 2026, people searched for Alka-Seltzer Plus by name about 22,200 times in the United States, a 22.7% increase from the previous year. These searches made up 1.4% of all United States cold and flu brand searches, placing Alka-Seltzer Plus ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about cold and flu brands, Alka-Seltzer Plus did not appear in any of the answers.

Search and AI answers in September 2026

Alka-Seltzer Plus is the ninth most searched of 9 competitors.

  1. MucinexShare of searches 28.9%Mentioned in 4 of 5 AI answers
  2. NyQuilShare of searches 12.9%Mentioned in 1 of 5 AI answers
  3. RobitussinShare of searches 12.9%Mentioned in 2 of 5 AI answers
  4. TherafluShare of searches 12.9%Mentioned in 0 of 5 AI answers
  5. Alka-Seltzer PlusShare of searches 1.4%Mentioned in 0 of 5 AI answers

+4 more

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Top cold and flu brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alka-Seltzer Plus did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mucinex4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robitussin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delsym2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NyQuil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DayQuil1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vicks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Theraflu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zicam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alka-Seltzer Plus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cold and flu brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which cold and flu brands compete with Alka-Seltzer Plus?

Alka-Seltzer Plus against cold and flu brands in the United States, by month

Share of searches by month for Mucinex, NyQuil, Robitussin, Theraflu, DayQuil, Vicks, Zicam, Delsym, Alka-Seltzer Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthMucinexNyQuilRobitussinTherafluDayQuilVicksZicamDelsymAlka-Seltzer Plus
Oct 202530.1%13.5%13.5%11%9%9%7.4%5%1.5%
Nov 202530.6%13.7%11.2%13.7%9.2%7.5%7.5%5%1.5%
Dec 202528.7%12.8%10.5%19.2%8.6%7%7%4.7%1.4%
Jan 202628%12.5%10.2%18.7%8.4%8.4%6.9%5.6%1.4%
Feb 202628%12.5%10.3%15.3%10.3%8.4%8.4%5.6%1.4%
Mar 202633.3%12.2%12.2%12.2%8.1%8.1%6.7%5.5%1.6%
Apr 202634.6%12.7%12.7%10.3%8.5%8.5%5.7%5.7%1.4%
May 202630.2%13.5%13.5%11%9.1%9.1%6.1%6.1%1.5%
Jun 202633.9%12.5%12.5%10.2%8.3%10.2%5.6%5.6%1.4%
Jul 202630.1%13.5%13.5%9.1%9.1%11.1%6.1%6.1%1.5%
Aug 202631.3%14%11.4%11.4%9.4%9.4%6.3%5.1%1.5%
Sep 202628.9%12.9%12.9%12.9%10.6%8.7%7.1%4.7%1.4%

  1. 1.Mucinex

    28.9%

    Held 1st. 450K estimated branded searches, +49.5% vs prior month. Share -2.4 points.

  2. 2.NyQuil

    12.9%

    Held 2nd. 201K estimated branded searches, +48.9% vs prior month. Share -1.1 points.

  3. 3.Robitussin

    12.9%

    Held 3rd. 201K estimated branded searches, +82.7% vs prior month. Share +1.5 points.

  4. 4.Theraflu

    12.9%

    Held 4th. 201K estimated branded searches, +82.7% vs prior month. Share +1.5 points.

  5. 5.DayQuil

    10.6%

    Held 5th. 165K estimated branded searches, +82.3% vs prior month. Share +1.2 points.

  6. 6.Vicks

    8.7%

    Held 6th. 135K estimated branded searches, +49.2% vs prior month. Share -0.8 points.

  7. 7.Zicam

    7.1%

    Held 7th. 110K estimated branded searches, +81.8% vs prior month. Share +0.8 points.

  8. 8.Delsym

    4.7%

    Held 8th. 74K estimated branded searches, +49.5% vs prior month. Share -0.4 points.

  9. 9.Alka-Seltzer Plus

    1.4%

    Held 9th. 22.2K estimated branded searches, +50% vs prior month. Share -0.1 points.

Compare popularity between Alka-Seltzer Plus and its closest rivals

Every comparison with Alka-Seltzer Plus

8 comparisons

How has branded search demand for Alka-Seltzer Plus changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Alka-Seltzer Plus in the United States rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Alka-Seltzer Plus’ share of searches among cold and flu brands in the United States held steady, from 1.5% to 1.4%.

How did search popularity change for United States cold and flu brands in September 2026?

6 changes

  1. In September 2026, Robitussin gained share of searches among cold and flu brands in the United States, from 11.4% to 12.9%.

  2. In September 2026, Theraflu gained share of searches among cold and flu brands in the United States, from 11.4% to 12.9%.

  3. In September 2026, DayQuil gained share of searches among cold and flu brands in the United States, from 9.4% to 10.6%.

  4. In September 2026, Zicam gained share of searches among cold and flu brands in the United States, from 6.3% to 7.1%.

  5. In September 2026, Mucinex lost share of searches among cold and flu brands in the United States, from 31.3% to 28.9%.

  6. In September 2026, NyQuil lost share of searches among cold and flu brands in the United States, from 14% to 12.9%.

How are Alka-Seltzer Plus’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Alka-Seltzer Plus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • alka seltzer plus

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