Disney+ vs Netflix:Which is more popular?
In September 2026, Netflix had more branded searches than Disney+ among streaming services in the United Kingdom. Netflix had about 2.2 million branded searches, while Disney+ had 823,000. Netflix made up 43.3% of all streaming service searches we track, and Disney+ accounted for 15.9%. When we asked ChatGPT and Google AI Overviews about streaming services, both Disney+ and Netflix appeared in all four answers. Netflix was mentioned before Disney+ in three out of four answers.
Who do people search for more?
Netflix, about 3 searches for every 1 for Disney+
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Netflix, named ahead of Disney+ in 3 of 4 answers
Follow Disney+ vs Netflix and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Disney+ and Netflix showed up in all four answers. Netflix was listed before Disney+ in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Netflix1st
Disney+2nd
Prime Video3rd
Apple TV4th
NOW5th
ITVX6th
Paramount+7th
discovery+–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Netflix4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Disney+4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Prime Video4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Apple TV4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ITVX3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- NOW3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Paramount+1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- discovery+0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about streaming services
4 answers
Asked ChatGPT
“What's the best streaming service in the UK?”
Asked ChatGPT
“Which streaming service has the best TV shows?”
Asked ChatGPT
“What's the cheapest streaming service worth paying for in the UK?”
Searched Google, AI Overview
“streaming services”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Disney+ or Netflix more popular in search?
This chart shows how often people search Google for Disney+ and Netflix by name. Each line represents a brand's share of searches for all eight streaming services we track, month by month, from searches in United Kingdom.
Share of searches by month for Netflix, Disney+. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Disney+ | ITVX | NOW | Prime Video | Paramount+ | discovery+ | Apple TV |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 15.2% | 10.2% | 8.3% | 10.2% | 2.5% | 2.5% | 0.22% |
| Nov 2025 | 42.7% | 15.6% | 15.6% | 10.5% | 8.6% | 3.8% | 3.1% | 0.13% |
| Dec 2025 | 50.9% | 15.2% | 10.2% | 10.2% | 8.3% | 3.1% | 2% | 0.08% |
| Jan 2026 | 47.4% | 14.1% | 14.1% | 9.5% | 7.8% | 3.5% | 3.5% | 0.05% |
| Feb 2026 | 43.7% | 13.1% | 19.4% | 10.7% | 7.2% | 2.6% | 3.2% | 0.03% |
| Mar 2026 | 44.5% | 16.3% | 13.4% | 10.9% | 8.9% | 3.3% | 2.7% | 0.03% |
| Apr 2026 | 42.3% | 15.6% | 12.7% | 12.7% | 12.7% | 2.6% | 1.4% | 0.02% |
| May 2026 | 43.2% | 15.9% | 10.6% | 13% | 13% | 3.2% | 1.2% | 0.02% |
| Jun 2026 | 31.4% | 11.5% | 38.4% | 6.3% | 9.4% | 2.3% | 0.57% | 0.02% |
| Jul 2026 | 33.7% | 12.4% | 33.7% | 8.3% | 8.3% | 3% | 0.5% | 0.02% |
| Aug 2026 | 44.2% | 16.2% | 10.8% | 13.3% | 10.8% | 4% | 0.65% | 0.03% |
| Sep 2026 | 43.3% | 15.9% | 13% | 10.6% | 10.6% | 5.8% | 0.64% | 0.07% |
How has the Disney+ and Netflix comparison changed over the last 12 months?
3 findings
- Netflix was ahead of Disney+ in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Disney+’s share of searches among streaming services in the United Kingdom moved from 15.2% to 15.9%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Netflix’s share of searches among streaming services in the United Kingdom moved from 50.8% to 43.3%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
How did search popularity change for United Kingdom streaming services in September 2026?
2 changes
In September 2026, Netflix lost share of searches among streaming services in the United Kingdom, from 44.2% to 43.3%.
Estimated monthly branded searches for Disney+ in the United Kingdom fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Disney+’s and Netflix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among streaming services
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.